According to a recent micro-channel circulation by Chinese friends, the capital is cold and the investors are on vacation. However, U.S. investment agencies use a figure of 2.3 billion U.S. dollars for nine consecutive quarters to tell you: We have no vacation.
VR head display
The truth is actually:
According to Digi-Capital's latest market research report, all US investment growth in the VR/AR market has not slowed down and stopped.
The data supporting this conclusion is: In the Q3 that just ended, there are over 500 million U.S. dollars worth of investment in VR/AR startups. In the past 12 months, the amount of investment in the virtual (enhanced) real-world industry in the United States has reached a cumulative record of $2.3 billion. It also means that this new Q3 is the 9th quarter of continuous growth in the VR investment and financing market. In these nine consecutive quarters, the average investment amounted to $9.3 million (or $16.9 million if it were not seeded).
The main force supporting more than 86% of the above investment performance is institutional investment. These include Fidelity, Intel Capital, Softbank, Kai Penghua and Byers, Sequoia, DCM, Qualcomm Venture Capital, Rennes, CITIC, and others. Although industry experts are still very optimistic about the future of the VR/AR industry, the confidence of mainstream investment institutions is based on the profitability of the project. With the attraction of commercial interests, giants like Amazon, Alibaba, and news organizations have also entered the game.
Digi-Capital Market Research Report
Digi-Capital also sees this investment trend: The reasons for the overall market growth also include the fact that with the increase in the number of influxes, the range of options available for the entire investment market is becoming more and more broad. For example, Magic Leap, the mysterious magic company that has been playing, received a huge financing of $790 million in 2014, but it has a 4/10 ratio for screening investment (making many investments thus entering the industry market). The next step in attracting the most investment is VR video and solution/service solutions, and the head-mounted hardware behind it still occupies a considerable amount of investment. The so-called peripheral VR+ ranked fourth, followed by games and VR ads, and applications and technology projects ranked relatively late.
In the analysis of the entire industry, Digi-Capital pointed out that VR is still the main force attracting investment. Although AR will actually occupy a larger investment market in the future, it is not now.
From the newly released Digi-Capital report, it appears that not only the U.S. investment agencies have not taken time off, but neither Alibaba nor the CITICs are idle. The Chinese economy has been chilling for a long time. The dollar has been strong against the yuan. Especially at the beginning of Q4, Google Sony Oculus formed a powerful force to attack VR situation. In a word, your winter is our spring.
In terms of projects, video and solutions/service solutions, as well as VR+ and advertising are ranked top in the investment market, mainly the "profitability" mentioned in the report. At the same time, it also shows that the early investment is a popular game and application project. At present, it is not a good thing from the perspective of profitability. From an objective point of view, this cannot be said to have no future for VR games and applications. However, these two areas have higher thresholds for the mass market, less user base, and poorer liquidity. This is why the pure VR technology projects that have been emphasized in the industry as "the sole objective of capital" are almost at the bottom of this pie chart.
As for the investors in the circle of friends who have vacations, huh, huh.
After all, looking at high-tech projects in China is much higher than looking at houses, and it is purely a porcelain event. Right now, everything is winter except real estate, and you are not investing anything in the house. Without the "Diamond Drill" like Alibaba or Chinatrust, why wouldn't you buy a room and go on holiday? So don't throw the cold winter pot to the VR industry. We don't back it up.
For the strength of the entrepreneurial team that needs financing, according to the analysis of this report, reference can be made to adjusting the direction, from emphasizing future technology, landing to profit model and realizing ability. In this regard, the "Daddy" of the United States and China have the same ideas. As long as they have the ability to realise, both sides have "Daddy" trying to save money.
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