1. Search Engine Promotion Method Search engine promotion refers to a method for website promotion using a web tool with online search information function such as a search engine and a catalogue. Since the basic form of search engine can be divided into web spider search engine (referred to as search engine) and search engine based on manual catalogue (referred to as catalogue), the form of search engine promotion has correspondingly based on search engine based method and based on The method of cataloging, the former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based advertising and the like, while the latter mainly performs website login in the appropriate category of the catalog. With the further development of search engine forms, there are other forms of search engines, but most of them are based on these two forms of search engine promotion methods can be divided into many different forms, common ones are: Log in to free classifieds, login paid categories, search engine optimization, keyword ads, keyword auction rankings, web content targeting ads, and more. From the current development trend, the position of search engine in online marketing is still important, and it is recognized by more and more enterprises. The way of search engine marketing is also evolving. Therefore, search engine marketing should be selected according to changes in the environment. The right way. 2. E-mail promotion methods E-mail is the main means of website promotion. Common methods include e-newsletters, member newsletters, and e-mail advertisements of professional service providers. Email marketing based on user licenses is different from spam (Spam). Licensing marketing has obvious advantages over traditional promotion methods or unlicensed email marketing, such as reducing the nuisance of users to advertisements and increasing the accuracy of potential customers. Degree, enhance relationships with customers, increase brand loyalty, etc. According to all forms of user email address resources applied by licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list. The internal list, also known as the mailing list, is a way to use the registered user information of the website to conduct email marketing. Common forms such as news mail, member newsletters, and electronic publications. External list Email marketing is to use the professional service provider's user email address to carry out email marketing, that is, the form of email advertisement to send information to the service provider's users. Licensing Email marketing is a relatively independent type of network marketing method system, which can be combined with other network marketing methods or independently. 3. Resource cooperation promotion method Through the website exchange link, exchange of advertisements, content cooperation, user resource cooperation, etc., to achieve mutual promotion between sites with similar goals, the most commonly used resource cooperation method is website link strategy, utilization cooperation Website visits and resource cooperation between partners promote each other. Each enterprise website can have its own resources, which can be expressed as a certain amount of visits, registered user information, valuable content and functions, online advertising space, etc., using the resources of the website to cooperate with partners to realize resources. Share and jointly expand the purpose of revenue. In these forms of resource cooperation, the exchange of links is the simplest form of cooperation, and the survey indicates that it is also an effective way to promote new websites. Exchange links or reciprocal links are simple forms of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other website on their own website and setting a hyperlink to the other website so that the user can get from the cooperation website. I found my own website and achieved mutual promotion. The role of the exchange link is mainly in several aspects: gaining access, increasing the impression of the user when browsing, increasing the advantage in the search engine ranking, increasing the credibility of the visitor through the recommendation of the cooperation website. Exchanging links has a deeper meaning than whether you can achieve direct effects. In general, each website tends to link to other websites with high value, so getting links to other websites means getting partners and one. Recognition of similar websites in the field.
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