Bluetooth technology alliance launches brand new BLUETOOTH SMART trademark

The Bluetooth SIG today announced that the world-renowned Bluetooth brands will add two new trademarks, Bluetooth Smart Ready and Bluetooth Smart, and will help consumers identify new devices with Bluetooth 4.0 version compatibility in the future. Bluetooth Smart Ready devices include electronic devices such as mobile phones, tablets, personal computers, and televisions that are at the core of the consumer ’s connected world, and can implement the Bluetooth 4.0 version of the dual-mode wireless standard; Bluetooth Smart devices include low-power Bluetooth version 4.0 Analog wireless standard equipment, including heart rate monitors, pedometers, etc. use button batteries, and sensor-type electronic devices used to collect specific information.

Bluetooth Smart Ready devices can be connected not only to billions of Bluetooth devices in the world, but also to Bluetooth Smart devices on the market. Due to the revolutionary low energy consumption feature, Bluetooth Smart devices can only be connected to products that bear the Bluetooth Smart Ready logo and products specifically designated by the product manufacturer.

Michael Foley, Ph. D., executive director of the Bluetooth Technology Alliance, said: "This is an indisputable fact that Bluetooth Smart and Bluetooth Smart Ready devices will revolutionize the way we collect, share and use information Changes, in order to ensure that consumers can understand what these extraordinary devices have, we have created new Bluetooth Smart and Bluetooth Smart Ready two trademarks, which can not only help consumers manage device compatibility, but also encourage manufacturers to continue to produce The best Bluetooth device. "

A recent report by In-Stat predicts that with the rapid popularity of Bluetooth Smart in different industries, Bluetooth device shipments will exceed 2 billion units in 2013. Suke Jawanda, Chief Marketing Officer (CMO) of the Bluetooth Technology Alliance, said: "Consumers will treat Bluetooth Smart Ready's new devices in the same way as 3D TVs. Having a 3D TV is just the first step. You also need 3D glasses and 3D movies In order to get a true 3D experience. After consumers have Bluetooth Smart Ready devices, such as the latest iPhone 4S mobile phones, they can not only connect with existing Bluetooth devices, but also connect with peripheral devices with Bluetooth Smart logos. New world of Bluetooth. "

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