Chen Ruifu, the chairman of Beijing Xingguang Film and Television Equipment Group Co., Ltd., the first-class domestic experts and MBA, why did he follow Chen Ruifu, the farmer entrepreneur? In the film and television lighting industry, Starlight Group is a well-known name. Star TV’s professional lighting products have also been adopted by CCTV’s “News Network†and major events such as the return to Hong Kong in Tiananmen Square. In 2003, Starlight Group's economic income reached 720 million, and it is expected to reach 900 million in 2004. But who can think of it, Chen Ruifu, chairman of Xingguang Group, was only a farmer in Daxing County, Beijing, who did not know technology and had no funds 20 years ago? Chen Ruifu has been groping for the first ten years of doing business, and it is not smooth. However, since the 1990s, due to the adoption of a special marketing strategy, some simple but effective methods of employing people and management methods have been adopted in the operation. This professional film and television lighting company that operates TV stations, film factory lighting products and lighting projects has entered the market. Rapid development period. Four Gu Mao asked experts to have an occasional opportunity in 1983. The third junior high school graduate Chen Ruifu learned that the photo studio urgently needed photographic lamps, no funds, no technology and equipment. He relied on hand workshops to tap and play, and began simple lighting processing. Around 1984, color photography technology was rapidly emerging in China. The Starlight Photographic Equipment Factory, which has just produced black and white lamps, is facing the challenge of upgrading. At the same time, Zhao Ming, a senior engineer at the Beijing Electric Light Source Research Institute, has developed a new type of film and TV lighting fixtures with international standards. This type of luminaire is suitable not only for color photography, but also for film color TV lighting. At the time, television technology was shifting from black and white to color. After learning this information, Chen Ruifu was sensitive to realize that if he could invite this expert, there would be hope for the survival and development of Starlight. After all the hardships, Chen Ruifu found Zhao Ming's home, but Zhao Ming looked down on the farmer's factory director, and did not believe that this small rural factory in Beijing could apply his advanced inventions. After eating three times, Chen Ruifu did not give up. When he knocked open the door of Zhao's house for the fourth time, Zhao Ming deliberately took out an imported lamp to test him: "How long will it take you to produce it?" Chen Ruifu said confidently: "3 months." But in According to Zhao Ming, Chen Ruifu may not be able to produce it in three years.
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