Curved TV sales rise, new technologies drive new trends

According to data from Ove Cloud Network, the sales volume of curved TVs in the first quarter of 2015 was 59,000 units, and the sales volume of curved TVs reached 1.5 million units in 2015. Compared with 2014, the sales volume of curved TVs increased by nearly 30 times in 2015, which is a big surprise for the overall cold-cold TV industry. In addition, the data also showed that in 2015, surface models reached 97 models, which accounted for 1.9% of the models listed in the market for 15 years, and the market penetration rate was 2.9%; the models of ultra-thin TVs reached 34, accounting for 15 years of market models. 0.7%, market penetration was 1.1%. Curved TVs are ahead of ultra-thin TVs in sales.


Curved TV is the screen is not the current linear type, but creatively change the straight line into a slightly concave curve, which presents a more stunning visual effect. At present, the curved TV screen has two kinds of LED and OLED. The screen of the LED curved TV is changed by the external force of physical properties, not the original curved screen, so the yield rate is lower; and the OLED screen is different from the original screen design, not Backlight, high contrast, thin thickness, wide viewing angle, fast response, but the price is much higher.


Compared to traditional flat-screen televisions, the distance from each point to the human eye in the curved television screen is equal. This eliminates the visually induced bending and is more in line with the human eye. Users are more comfortable when watching TV.

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