[Depth] The emergence of private doctors in 2015 means that the 2016 mobile medical service war started?

At the second World Internet Conference last year, as a relatively new field, “mobile medical care” received great attention in this conference. According to incomplete statistics, the guests mentioned "mobile medical" related words more than 60 times. Mobile Internet-based medical O2O, medical e-commerce, appointment registration, post-diagnosis, cloud HIS system, doctor forum and other multi-dimensional medical platforms are all blooming.

Nowadays, medical services have achieved a qualitative leap. Online appointment registration, establishment of electronic medical records, remote consultation, remote monitoring and other technologies have improved the diagnostic rate, and mobile medical service models are gradually taking shape. However, the biggest value of mobile medical is not to provide all kinds of service information and consultation, but to realize one-to-one privacy medical treatment according to the needs of customers, and integrate various high-quality resources in the medical service field to meet the various health needs of customers. The emergence of mobile medical private doctors is the result of this inevitable trend.

The inevitability of private doctors in mobile medicine

According to a WHO (World Health Organization) study, one-third of human diseases can be avoided through preventive care, and one-third of diseases can be effectively controlled through early detection, and one-third of them are controlled. Diseases can also improve treatment through effective communication of information. When there is no professional medical and pharmacy knowledge, the public can not timely discover and understand the health signals issued by the body - small illnesses and catastrophes. At this time, private doctors are the most effective way to invest health.

First, economically effective reductions in the high cost of traditional private physician services.

As far as the traditional medical model is concerned, private doctors mean high expenditures on money, and it is still far away from the general public. However, the emergence of mobile health has changed this situation. By accessing Internet services, it can effectively reduce the cost of medical treatment for patients, save time and cost, and enable ordinary people to enjoy customized personalized personal medical services. At present, most of the private doctor services such as Dr. Chun Yu, Ping An Good Doctor, and Gui Yun Yun are charged annually. The cost is mostly between 1000 and 2000. That is to say, users only need to spend less than 5 yuan per day, or even more. Low-level access to all-day health services from experienced private doctors.

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