Haier exits the top ten sales of LED TVs?

According to the market monitoring data released by Ovid Consulting, in the 25th week of 2013, the sales status of domestic LED flat panel TVs changed again. Hisense, Skyworth, and Konka ranked the top three, TCL and Changhong followed, and Haier and LG entered the market. Top ten.

The one-year subsidy policy for home appliance energy conservation ended on May 31 this year, which was a big impact for the home appliance industry. Especially for the color TV industry, the end of the policy and the short-selling period of the home appliance industry became a need for energies. The big problem of properly handling.

According to the latest market monitoring data released by Ovid Consulting, in the 25th week of 2013, domestic sales of LED flat-panel TV brands ranked top five positions, including Hisense, Skyworth, Konka, TCL and Changhong. Haier, a domestic manufacturer with the same domestic brands, failed to Among the remaining foreign brands, Samsung ranked 7.3% for the sixth consecutive time. Sony and Sharp ranked seventh and eighth with 6.5% and 4.9% respectively. The last two sales rankings were seized by Sanyo and Philips. LG TV is not on the sales list.

Before the old-fashioned trade-in, home appliances to the countryside and the energy-saving subsidy policies formally closed on May 31 this year, the home appliance industry has been promoted by related departments in recent years. Some companies quickly formed industrial scale during this period, and then some large-scale home appliances In particular, color TV companies have not resorted to policies to fight a beautiful stand. Among these, Haier and LG have undoubtedly become typical.

Liang Zhenpeng, a senior industrial economic observer and home appliance analyst, said in an interview that Haier’s current white goods brand is overly heavy, lagging far behind tradition in terms of technology accumulation, process quality, and upstream industrial chain perfection in the color TV field. The domestic color TV brand. In addition, LG's response to the market in China's smart TV and 4K TV industry is too slow. In the past two years, LG’s competitors seized the opportunity.