In the past year, the performance of Chinese brands and Koreans has been greatly different. The Koreans that have been steadily swaying in the past have been under the guise of Chinese brands and German and Japanese. Their products have almost fallen across the board, Lang, Yuet, K2. The mainstream cars such as IX35 and Lions ran were all more than 20%, of which Yueteng’s decline even exceeded 68%. The previous big star sales figures also fell more than 17%, even if it was the increase brought by the leader and the new Tucson. Unable to make up for the decline in the Korean system.
In the first five months of 2016, Beijing Hyundai's overall sales volume was 425,000 units, a decrease of 5.4%. Dongfeng Yueda Kia's sales volume was 406,000 units in January-May, down 9.4% year-on-year, making it the biggest loser of major product lines. At the same time, Chinese brands have achieved outstanding performance with the breakthrough of SUV and MPV, and the market is applauded. Some public opinion even believes that Chinese brands have surpassed Korean.
Unfortunately, this is inconsistent with the facts. Even if the success of Chinese brands in SUVs and the gradual shrinkage of Korean cars are real, even if Chinese brands will definitely surpass Korean in the future, at least so far, Chinese brands have not surpassed Koreans, even the gap ratio. We imagine bigger, blind pride can only kill Chinese brands. Let's take a look at how much the Chinese brand and the Korean system still have:
In terms of appearance, Chinese brands have not yet got rid of the cottage
First of all, in terms of appearance, this is the area with the greatest progress of Chinese brands, and it is also a relatively low-tech field. Chinese brands are also the smallest in this respect and advanced level. But even in this field, even if the appearance of some cars like Borui and Qoros is more beautiful than some cars in Korea, the overall difference is that the gap between Chinese brands and Koreans is still very large.
This gap is mainly reflected in two aspects. The first is that the Korean system has already bid farewell to the cottage, and the Chinese brand is clearly not separated from the cottage. Today's Korean cars have basically lost the shadow of the cottage. Regardless of the car, SUV or MPV, the Korean system has completed the abandonment of the cottage. However, Chinese brands are still far from being done. Don't say Lifan, Shuanghuan, Zhongtai and Lufeng. Even the best representatives of the Great Wall, Chang'an, and Geely still have the shadow of the cottage. For example, the Great Wall H9 will make people think of the land patrol faintly, and the Changan CS75 will be a little bit more like the Aurora, although it cannot be said to be a cottage. But it is not completely innocent.
Secondly, the Korean system has formed its own style in shape design, forming its own family genes, but Chinese brands are still developing in this aspect, even the best-developed Great Wall, between Haval H8 and Haval H6, If you don't go through the reminder, it's hard to find the same family attribute. Even if you use similar design methods in some aspects, you will feel that it is deliberate. This is the biggest gap.
Core technology, Chinese brands have just entered the room
Frankly speaking, in terms of technology, Chinese brands have made great progress in the past decade, and have overcome the core technologies of turbocharged engines, DCT automatic transmissions, multi-link suspensions and new energy batteries. It is indeed a huge improvement, but compared with the Korean system, the gap is still very obvious. Especially in terms of engine and gearbox technology, even though Chinese brand brands have already overcome some of the core technologies, the technical level is still very rough and primitive. It can only be said that it has been in the hall, and the Korean system has long been in the process of these technologies.
Take the Shengrui 8AT gearbox, which has the highest achievement in core technology of Chinese brands, as an example. After the production of Shengrui 8AT gearbox, it was once called “bringing the gap with the world for 50 years†and “can directly call Germany, Japan and the United States†It is known as "the fourth country in the world that can produce 8AT gearboxes". In fact, many years ago, when it was put into production at Shengrui, Hyundai's Pivotal began to produce 8AT gearboxes. What is more against the Chinese is that Shengrui's 8AT gearbox technology is just from South Korea. Its assembly line is manufactured by Korea Hanwha Company, and the test line is commissioned by South Korea's ADT Company.
In fact, in terms of the important components that represent the core technology, the Chinese brand and the Korean system are completely out of one level. Hyundai's Mobis can produce almost all parts except tires, glass and body. Its comprehensive strength ranks in In the top ten in the world, in the top 100 global parts and components list, the Korean system can occupy six places. It can be analogized that China is completely backward in terms of parts and components. Except for glass, tires and some interior parts, most of the Chinese brand auto parts are soy sauce. In the top 100 parts and components ranking in 2015, China is zero. The component companies only got two places and the rankings were not high. Therefore, from the perspective of core technologies and components, the gap between Chinese brands and Koreans is still large.
Market position, Korean has already hit the world
The biggest gap between Chinese brands and Korean brands is actually in the market, although in absolute terms, the two seem to have little gap. Chinese brands sold 7.68 million units in 2015, and South Korea sold about 9 million units worldwide. However, almost all of China's brand sales are in China, and then there are some insignificant sales in some backward countries in the Middle East, Africa, Southeast Asia and Latin America. At the same time, most of the domestic market is divided by the German, American, Japanese and Korean, of which the Korean sales in China reached 1.67 million units.
Then look at the Korean, Korean sales of 9 million units, in addition to domestic digestion of about 1.6 million units, the remaining 7.4 million units sold to the world, sold to the United States, sold to Japan, sold to Germany, the United Kingdom and France and other global powers . In the US market, the sales of Elantra and Sonata are almost several times that of Sagitar, and they have completely entered the mainstream market. In fact, if the Chinese market is divested from the global market, Hyundai can easily surpass Volkswagen and GM in global sales, ranking second after Toyota.
But any Chinese brand in China, even if all Chinese brands are added together, sales are not as modern as this. This gap is the real gap between Chinese brands and Koreans, and the most difficult to catch up.
Looking to the future, Chinese brands still need to be fast-moving
Of course, the fact that the Chinese brand is currently completely behind the Korean system is not a denial of the Chinese brand, let alone the difficulty of catching up with the Korean system, but objectively pointing out the factual aspect of the development of the matter. But even so, the Chinese do not have to be pessimistic, because Chinese brands have been narrowing the gap with the Korean system. Just a decade ago, Chinese brands still looked up to the Koreans, but now, the Great Wall and Geely have Beginning to grab the market from the Korean mouth in a big way, and the Korean system obviously has no better response, which proves its own strength.
Especially considering that China's industrial system is extremely comprehensive and developed, the breakthrough of a certain technology can play a huge role. Even if some backward areas can be compensated for by other advantageous areas, the speed of Chinese brands to catch up with the Korean system will be greatly accelerated. Within five years, it will not be surprising that a certain technology or a certain field of a Chinese brand truly surpasses the Korean system.
If one day, we will come out of the Capital Airport and see that the black-pressed taxis are no longer the same Elantra and Sonata, the Chinese brand is really a slogan that can be called Korean, we hope to be earlier this day. arrival.
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