"At present, the indoor lighting of domestic LEDs is mainly concentrated on decorative lighting, such as some entertainment places, commercial lighting and public lighting, such as underground parking lots, star-rated hotel corridors, etc., which have not yet entered the huge ordinary household lighting field. Main indoor lighting Products include commercial fluorescent lamps, downlights, spotlights, bulbs that replace incandescent lamps, etc. From a technical point of view, the quality of LED lighting, such as light color, is not very good, but household lighting, high-level clubs, etc. The requirements for light are very high, and it is a short board.†Cha Zhenyan, general manager of the three-person photoelectric industry who had worked as a dealer before, said frankly to the author.
LED companies strengthen core technology to improve competitiveness
market trend
Market share will reach 35% in 10 years
For the domestic LED indoor lighting market, which is affected by many factors and is rapidly developing, it is difficult to accurately predict the market share of its products. In an interview with reporters, many people in the industry believe that the market share of LED indoor lighting may reach 8% by 2012, or 25% in 2015, or 35% by 2020. The international giants who control the core chip technology are more optimistic. For example, Osram related people have said that the market share of LED indoor lighting in 2020 may reach 60~70%, and because of the huge design space of LED, in addition to the scale of the lighting market. Constantly expanding, it will also drive the development of related markets, and the overall market size is huge.
Channel trend
Traditional channels are not easy to cut into the terminal
"In addition to changing the light source, there is no fundamental change in the appearance and function of LED indoor lighting. The traditional monopoly channel can of course be leveraged, but I think there will be a better advantage for hidden channels such as home improvement companies and hotel engineering companies. Like our two channels in the LED indoor lighting field, the ratio is about 4:6.†Bai Jianhua, general manager of Baiguang Lighting, concluded this. According to the reporter's observation, many CEOs of LED indoor lighting companies believe that at least at this stage, they will be more likely to enter the terminal application market than traditional channels. However, it is another matter to replace the LED light source with a lantern. "Now home or indoor LED lighting is not a pure product issue, but how to achieve the concept of stylish home lighting. Now we ask partners to set up such a scene display area in the store, away from traditional lighting The quantity to show the 'spot-style' sales." Li Junjie, chairman of Minnie Lighting, talked about his unique LED lighting operation. At present, their new products and experience-based terminal image display have been well reflected in the market, and sales this year are expected to reach 120 million yuan.
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