Brand articles
Chinese lighting brands started late in China, but the rapid development is enough to shock the world: until the end of the 20th century, there were only dozens of well-known brands such as Shanghai Yaming and Foshan Lighting. After only a short period of development of about 20 years, Nowadays, there are more than a thousand brands in the lighting industry, and brand competition has also rushed into the “Red Sea†from the “Blue Oceanâ€.
In the 2008 Gold Medal in the Guzhen Light Fair, major brands competed
Yearbook
In 1951, the Shanghai Military Control Commission regulated the US-based singular Anderson Company and established the state-owned Shanghai Light Bulb Factory, the first state-owned enterprise in Shanghai's electric light source industry.
In 1956, after economic restructuring, Shanghai merged 24 private light bulb factories together with the state-owned Shanghai light bulb factory into four major light bulb enterprises.
In 1958, Foshan Electric Lighting Co., Ltd. (referred to as Foshan Lighting) was established and is a state-owned enterprise under the ownership of the whole people.
In 1978, Jiangsu Honglian Lighting Co., Ltd. was established.
In 1985, Philips Lighting entered the Chinese mainland.
In 1991, Guangdong Dongsong Sanxiong Electric Co., Ltd. was established, Sanxiong ???; Aurora brand was born.
In 1993, Jinda ???; Weishahua crystal lamp brand was born, Jinda company and Austria Swarovski married, launched Jinda ???; Weishahua brand, the first to implement the crystal lamp store operating mode.
In 1994, GE (Enable) Company and Shanghai Jiabao Industry jointly established China GE Electric Lighting Co., Ltd.
In 1995, Osram entered the Chinese mainland
In 1996, Op Lighting was born, focusing on the production of energy-saving lamps, ceiling lamps and other products and growing into the guise of the ancient town enterprises and even the Chinese lighting industry.
In 1998, NVC Lighting was established. NVC mode, NVC speed, NVC brand, etc. have become classic cases of people in the lighting industry.
In 2001, the Delixi brand was born, focusing on the production of electrician and home lighting products. It was the first company to introduce the "home electrical overall solution" marketing concept in China. In 2008, Shifu Lighting continued to break through in the field of high-power LEDs with its advantages in engineering lighting, which caused widespread concern in society.
30 years ago
State-owned brands
Since 1950, New China has unified the collection of the original lighting bulb factory before liberation and established a number of state-owned lighting bulb factories. In 1956, Shanghai merged 24 large and small private light bulb factories together with the state-owned Shanghai Light Bulb Factory into four major light bulb enterprises. Due to its weak economic foundation, New China has taken a concentrated effort to do big things and has vigorously supported state-owned brands. In 1958, Foshan Lighting was established, and some state-owned enterprises such as Nanjing Huadong Electronic Tube Factory jointly promoted the development of the lighting industry in New China. In the late 1960s and 1970s, due to the constraints of the domestic political and economic environment, major state-owned lighting factories were barely living, and they were also the backbone of the domestic lighting industry.
20 years ago
Old brand glows youthful new brand
Since the 1980s, China's lighting industry has entered a period of rapid development. The old-fashioned state-owned enterprises that have been suppressed for many years have risen again. The lighting brands represented by the old state-owned enterprises such as Shanghai Yaming, Foshan Lighting and Nanjing Electric have occupied most of the domestic market share. Due to the underdeveloped market economy, the power of the brand did not fully appear during this period.
In 1985, the internationally renowned lighting brand Philips entered the Chinese mainland market, which brought a huge impact to the Chinese lighting industry. At the same time, some private lighting and lighting enterprises in Zhejiang and Guangdong are also developing continuously, carrying out the original accumulation of brands, and some private manufacturers' brands are gradually becoming familiar to consumers.
10 years ago
Brand development is changing with each passing day
After the "Southern Tour" of Deng Xiaoping in the 1990s, the domestic lighting industry has developed rapidly. On the one hand, Foshan Lighting listed on the stock market, let the world know the extraordinary development potential of the lighting industry; on the other hand, international lighting giants such as OSRAM and GE are rushing to enter the Chinese mainland market, which also promotes the Chinese lighting industry to the world level.
With the rapid development of Guangdong's lighting industry, Guzhen Lighting Industry has produced a number of well-recognized well-known brands such as Huayi, Shengqiu and Kaiyuan, and brands such as Vatican and Wenhang have also risen continuously. NVC and Sanxiong? New energies such as Aurora, Opus and Delixi have accelerated their growth, and the national brand power of the Chinese lighting industry has gradually gained recognition from the society.
Small and medium-sized brands in the lighting industry also prospered during this period. Because of the low barriers to entry into the lighting industry, they rely on low-cost raw materials and cheap labor to mass produce low-value-added lighting fixtures, thereby achieving a certain living space in the market. Problems such as poor quality, poor technical content, and low after-sales service often become the main problems for domestic small and medium-sized brands.
now
Brand competition enters the "Red Sea"
At present, the lighting industry has officially promoted the stage of brand competition from the stage of product competition. It was through a round of fierce battles in the market that all lighting brands were able to survive the fittest. Nowadays, with the increasing brand advantage, the competition of lighting brands has entered a stage of white-hot.
In 2008, a sudden international financial turmoil swept the whole industry. Most of the domestically-deficient small and medium-sized lighting brands suffered huge losses, which reduced production capacity, saved expenses, and even some brands were on the verge of bankruptcy. At the same time, a group of powerful enterprises saw the opportunities facing the crisis and faced difficulties. A number of advantageous brands such as Jinda, Benbang and Pinshang not only further increase their production capacity, but also begin to pay attention to the importance of channel expansion, continuously develop brand maps, and look forward to more room for development.
In 2009, under the call of national energy conservation and emission reduction, a number of enterprises represented by Op, NVC and TCL have entered the LED field and enriched the lighting products category and made breakthroughs in the field of light source. At the same time, Shanghai Yaming and Haohao Lighting began to enter the business license field, and the development of electrician product lines, etc. These phenomena all show the determination of the strength brand to expand the business map, and also show that the competition of lighting brands has entered a “Red Seaâ€. .
Game of comprehensive strength
Obviously, small and medium-sized enterprises that do not currently have a brand will be at a loss in the face of the crisis. The enterprises that focus on brand building have shown extremely strong vitality and anti-risk ability. Brand is the symbol of the strength of the company, and the brand is the lever of the product to shake the market. Only by taking the brand development route can the company sail the wind and sail.
In 2009, Chinese lighting brands showed a higher level of competition - the overall comprehensive strength of competition. As a result, major lighting brands are eager to improve their overall R&D capabilities; on the other hand, they continue to expand channels and promote brands; in addition, they continue to pay attention to the development of the industry and seek greater guidance under the guidance of new technologies and policies. Development space. Whoever walks in front and sees high, who can win the long-term development of the brand.
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