Broadcom Introduces Industry's First Low-Cost, High-Definition (HD) DVB-C Digital Cable TV Video Converter Set-Top Box Single-Chip System (SoC) Solution Integrates DVB-C Tuning and QAM Demodulation Support for High Definition Advanced Video Coding (AVC) covering MPEG2, VC-1 and China Audio/Video Coding Standard (AVS). China's deployment of high-definition programming is gaining momentum. In this case, Broadcom's BCM7580 DVB-C HD cable TV converter set-top box solution can help Chinese cable TV service providers to provide users with more affordable HDTV programs and two-way. Interactive service.
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The new BCM7580 single-chip system solution supports AVS, so support for advanced video decoding formats in China can be further enhanced in low-cost HD set-top box (STB) platforms. This week's China International Broadcasting and Television Information Network Exhibition (CCBN), Broadcom will showcase the BCM7580 cable TV converter set-top box solution at booth 3501.
China plans to target 174 million households to digital programming by 2015. This is in line with market research done by BDA, which creates conditions for expanding network capacity, providing more HD content and advanced services.
o In July 2009, the Ministry of Science and Technology of China and the State Administration of Radio, Film and Television established a network model for the next generation broadcasting program (according to iSuppli's market research report, which is a broadcasting network based on digital cable TV and mobile broadcasting technology, expected It will support 200 million users by 2020).
o The National Radio, Film and Television Administration added nine full HD channels in September 2009, bringing the total number of HD channels in mainland China to 12. BDA believes that this move will pave the way for China's high-definition market to start in China.
o The BCM7580's highly integrated, scalable, and cost-effective design reduces design complexity, solution size, and overall system cost, helping to deploy more HD digital cable TV converter set-top boxes across China.
Broadcom's BCM7580 is the industry's first high-definition digital cable TV single-chip system solution that integrates DVB-C radio frequency (RF) tuner, dynamic power management, MPEG2/AVC/AVS HD decoder, HDMI, Ethernet port And USB, interconnect, smart card interface, FLASH and DDR2/3 functions.
o The integrated DVB-C tuner uses the latest RF tuner technology, and Broadcom's previous generation of industry-proven set-top box solutions for the Chinese market is the foundation of the technology.
o Support for high-definition AVC/AVS is based on Broadcom's industry-leading HD decoder technology.
o Integrated, dynamic, and highly efficient power management controllers can manage and shut down unused system components in real time.
o The integrated USB port supports the use of external hard drive FLASH/HDD drives and digital video recorder (DVR) functions (with time shifting), while also supporting on-demand video (VoD) push services.
o The integrated Ethernet port supports China Cable Interactive Service, either as an interface to a Broadcom DOCSIS modem or as an interface to an Ethernet over Cable modem.
o Integrated HDMI and component output capabilities support HD display.
Broadcom has begun offering samples of the BCM7580 to set-top box manufacturers.
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