The exhibition is different every year, but this year is very different. This year's Guangya Exhibition MOD lighting shines brightly, and the MOD products that have been imitated but never surpassed have also ushered in a bigger breakthrough and jumped into one of the biggest focuses of this exhibition.
According to Zhu Yingzhi, director of MOD marketing, MOD Lighting participates in the Guangzhou Lighting Exhibition every year. Compared with previous years, this change is not only the area, but not just the lighting, but also –
1. Change in input: from participation to attention
The total investment cost of MOD lighting in this exhibition is about 1.8 million, which is the highest in previous years; the input personnel are also the highest in previous years; the input energy is also the highest in previous years; the display products have nearly 100 models, nearly 500 single products, which are the most displayed products. .
2 , the change of scale: upgraded from the general hall to the brand pavilion, the booth area from tens of last year to 256 square meters this year
The exhibition area of ​​this exhibition is unprecedented. It has 256 square meters of booths in the 1.1 brand hall, attracting many architects, construction planners, lighting industry and LED industry wholesalers from all over the world. Every day, the audience is like a cloud. Great improvement.
3 , the change of specifications: from product display to brand image comprehensive display
At each exhibition, it is inevitable that you will see MOD lighting. But before that, it was mostly set up a product area, but never really built it as a professional brand enterprise. This year, with the booming industry, brand value has become the protagonist of corporate competition. MOD Lighting is committed to building a brand and shaping the professional image of “focusing on commercial lighting and low-carbon lighting advocatesâ€.
4 , product changes: from traditional lighting to LED lighting
There will be a lot of new products at every exhibition. In addition to the increase in the number of products displayed, MOD Lighting has significantly improved its product range and features. The products displayed in the whole venue are all new products of MOD lighting, and the products displayed in the whole are LED products. MOD lighting research and development capabilities, product realization capabilities, commercial lighting professionalism.
5 , visit customer changes: from domestic and foreign traditional customers to enterprises, channels, end users, government procurement, designers, etc.
Compared with the previous exhibitions, MOD lighting can be said to be a big show this year. It not only attracts the visit and appreciation of high-end people from well-known enterprises in the industry, but also attracts close attention and in-depth conversations between designers and terminal brand chain customers, engineering buyers and government procurement units. And even more customers repeat the exhibition to negotiate, making MOD this exhibition a lot of gains.
6. Change in marketing: from “single product display†to “experience display + scenario module displayâ€
MOD Lighting This exhibition is displayed in the form of 9 large-scale scene modules for commercial lighting. According to the marketing positioning of the enterprise and the subdivision of commercial places, the display space and simulated lighting are set up from LED hotel lighting, LED clothing store lighting, LED Supermarket lighting, LED furniture lighting, LED bathroom lighting, LED fashion lighting, LED museum lighting, LED jewelry lighting, LED shopping mall lighting, at the same time, also showcased the company's new projects: LED display, LED street lights, and then to LED Situational displays such as tunnel lighting, LED wall washing, and LED floodlights are available.
As a result, the huge change has made more people feel that MOD lighting will be a dark horse in the field of LED lighting in the commercial field, let us wait and see the development of MOD lighting.
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