Liu Jia
How did the Storm Group (300431.SZ), which had experienced more than 30 daily limit, continue to support its own billion market value? It still seems to prove itself.
On the evening of March 29, the storm released the 2016 transcript: the company achieved operating income of 1.647 billion yuan, an increase of 152.61%; net profit loss of 242 million yuan, net profit attributable to shareholders of listed companies 52.81 million yuan, a year-on-year drop of 69.53% .
Compared with the highest price of 248 yuan/share two years ago, the current stock price of Stormwind is currently around 40 yuan.
This is not the first time that the storm experienced a sharp drop in net profit.
In the first half of 2015, the storm report showed that it achieved a turnaround, but profits dropped by 70%. The reasons at that time were mainly due to the company’s sales expenses, rapid growth in R&D expenses, and losses from equity incentives and VR business.
This time, the loss-making business has changed from a storm mirror to a TV. The former has been split into a company operating independently by the Storm. According to the 2016 financial report, the Storm Group's hardware maker and 27.3% of the storm's commander (Storm TV main body) had a revenue of 929 million yuan and a loss of 358 million yuan.
Storm CFO Boshi Shih told the First Financial reporter that the previous storm was a pure software business and business was stable. As a result, its performance was steadily rising. However, the storm has always been in a state of entrepreneurship, and it will inevitably experience losses when doing new products.
According to Feng Xin, Chairman and CEO of Stormwind Group, the storm can no longer be confined to this video. It is necessary to make extensions, find resources, and find teams. The storm should use the advantages of capital to transform the Internet entertainment platform into a "Federal Ecology."
In the past two years, how was the ecological layout of the storm?
Feng Xin divides the business of the storm into three lines: the platform line is storm media, storm TV, storm mirror, the content line is Storm Pictures and Storm Sports, and other business modules include finance, advertising, O2O, e-commerce, games Shows, etc.
He told media including First Financial that "The layout of Storm is essentially to create three Internet entertainment platforms within two years of listing. In 2016, while Storm continues to maintain the development of PC and mobile video platform business, VR and TV are two new ones. The platform has completed the construction period and will enter the scale development period in 2017, resulting in continuous operational data.
Stormwind Group released the 2016 annual report, showing that the operating income of listed companies was mainly contributed by the PC-side and mobile-end Storm Media and Storm TV. Among them, hardware sales revenue was 917 million yuan, a year-on-year increase of 597.18%, hardware sales operating costs were as high as 1.057 billion yuan, an increase of 778.90% over the previous year; advertising revenue was 570 million yuan, an increase of 25.22% over the same period; Internet paid service revenue was 7810 Ten thousand yuan, a year-on-year increase of 264.02%.
It is worth noting that the 2016 financial report shows that Typhoon TV sales of about 800,000 units, sales revenue reached 930 million yuan, achieved a year-on-year growth of 644%, and has accounted for more than 50% of total listed company revenue.
However, in terms of content-end business, compared with Stormwind Sports, the development of Storm Pictures and the show is not the same.
Previously, the Storm had established Storm Pictures and Storm Sports through strategic investment. However, due to the merger of Stormwind Technologies' shareholdings in the straw bear film industry failed to pass the approval of the China Securities Regulatory Commission, the business of Stormwind was currently stagnant. "(Film business) is not completely done, but a completely conservative approach." Feng Xin explained.
For the highly competitive live broadcasting business “showâ€, Bessie told reporters bluntly that “objectively speaking, it is not good enough.†The 2016 financial report showed that Fengfeng’s 46% live broadcast platform Fengxiu Technology had a loss of RMB 68 million.
In the 2016 financial report of the Storm, it also revealed that the storm mirror has achieved sales of over 2 million units.
How does the storm tell a story to his future?
Stormwind Group said that through the 2016 data of its various businesses, the business focus of Stormwind Group in 2017 will change.
The first is that Storm Group's business revenue structure is more diversified, adding more high-margin business. Followed by the storm mirror and storm TV continue to expand the scale and enhance profitability.
Stormwind TVCEO Liu Yaoping said: “In the next three years, Storm TV aims to achieve sales of 10 million units. We will strive to achieve full profitability of TV business in 2019.â€
Feng Xin introduced that Storm Media, TV, Magic Mirror and Sports all revisited and upgraded the information flow in a comprehensive manner, and improved user clicks, user stickiness and per capita consumption.
The forecast of the first-quarter performance of Stormwind Group in 2017 shows that the company's operating income in the first quarter of 2017 maintained strong growth, which was a year-on-year increase of more than 100%. During the reporting period, the net loss attributable to the shareholders of the listed company was estimated to be 14.5 million to 19.5 million yuan.
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