Yesterday, most of the social media of the small partners were screened by "8 minutes in Tokyo" ending in the Rio Olympics closing ceremony.
If you want to use two words to describe this short 8 minutes, it is "technology" and "art". The use of AR technology, the world-famous Japanese cartoon characters and star athletes are coming on stage, the landmarks of landmark buildings and traditional culture, and the Japanese have conveyed a sporting vitality to the world through CG animation videos and cool live performances. Tokyo, which has a sense of science and technology, also perfectly conveys the cultural output concept of "COOL JAPAN" in these years.
In the entire 8-minute exhibition, the most sensible part of the “scientific sense of science and technology†is the live song and dance performance in the second half: 33 Olympic events projected in the air using AR technology, using light and shadow technology to show the live singing and dancing performance The cool scenes, as well as the silhouette of the Tokyo Bay city that ends with a neon flash, all of which reflect the high integration of technology, music and dance.
33 Olympic events displayed by AR special effects in "8 minutes in Tokyo"
The behind-the-scenes trader who brought us all the light and shadow enjoyment, but a former programmer, now the new media art master: DAITO MANABE, and his own hand-built special art design The program "Technology" company, RhizomaTIks.
The beginning of RhizomaTIks
As a software engineer who graduated from the Tokyo University of Science's DSP course, the pot is obviously more artistic. He is good at examining the world of light and shadow through different perspectives. He is passionate about DJ music and live performances. With the mathematical sensitivity of science and engineering, his works usually have a vivid geometric three-dimensional and cool scene. Infectivity.
After the departure of the technology company, the 25-year-old real pot began to switch to new media design work. As the design became better and better, there were more and more cases in the hands of the age of 30. Therefore, in 2006, together with friends, Rhizoma TIks, a designer firm with web advertising interaction design as its main business, was founded in Tokyo. When the firm was first established, there were only three employees including the real pot, but no one thought that he would be out of control and embarked on a road of "new media art masters".
The pot uses the facial muscles to expand and produce the electric sound.
At the beginning of the establishment of Rhizoma TIks, no one in Japan used YouTube at the time, they uploaded a video of facial muscles interacting with DJ music. In the video, the pot is consciously changing its facial expression, producing facial muscles stretching in different parts, thereby exciting the potentiometer to generate different currents and playing different sounds. Although the music itself is not good, it is very interesting to match the strange facial expressions of the masters.
It is from this video that the name of the real pot and the name of Rhizomatiks began to be known, and they also began to show their heads in various public occasions.
Coming with Perfume and getting popular
In 2010, as a veteran fan of the real pot and the Rhizomatiks team began to cooperate with the Japanese electronic music group Perfume, becoming the main behind-the-scenes planner for the performance of many Perfume performers in the future, and the Rhizomatiks team itself is also due to Perfume's continued popularity. The price has risen.
Perfume concert screen
For example, in the 2012 "Ice knot SUMMER NIGHT", Perfume application tracked the virtual reality technology of the fingertips, letting the beam wave with the fingers, transforming the stage into a virtual and interlaced three-dimensional space; the 2014 NHK red and white songs, They installed the drones on lanterns to create an extremely psychedelic stage effect; in 2015, Perfume performed at the SXSW Southern Music Festival in Texas, USA, allowing German audiences and media through high-tech performances such as virtual reality and laser lighting. I am greatly amazed. In addition to the unique charm of the Perfume combination, the performance-related parts are all from the Rhizomatiks team.
Cooperating with drones at Perfume concert
In 2015, the Rhizomatiks team won the Gold Award for the Cannes Lions International Advertising Creative Festival for the LED of the House of MAMBA for Nike's RISE campaign in Shanghai. On this court, the ground is entirely paved with LED light boxes. As the athletes show different cool effects, they can also provide light and shadow guidance for basketball training and competition.
LED illuminated stadium designed by Rhizomatiks team
Also in 2015, in the "Cold Stares" MV for singer Nosaj Thing, the Rhizomatiks team used the 3D scanning (64RGB camera), dynamic capture, augmented reality and other advanced technologies to finally present two dancers to the audience. The effect of constantly moving and reversing in the real and virtual worlds creates an icy stripping sensation called the "Cold Stares."
Cold Stares MV
At present, after 10 years of entrepreneurship, the Rhizomatiks team has grown to more than 40 people, and the main business has already moved from advertising creativity to entertainment. In addition to the “Technology & Art†creation of the performing stars, the team is now working on it. A new media-related business. In an interview, Shinji said that the members of the Rhizomatiks team come from all walks of life, some are former architects, some are artists musicians, and there are engineers, everyone is gathered together with a passion for light and shadow creation, and Everyone has the same ambition: I hope to create new media art that I have never seen before.
In fact, with the development of technology and the progress of the times, the expressions of the integration of art and technology have become more and more common, such as the common iPad magic, the stage set combined with computer effects and the CG synthetic movie stunts. However, like the Rhizomatiks team, there are few examples of the use of scientific and technological achievements to express art, but the fact that technology itself is presented in the form of art. This may be the reason why they can become popular. From this point of view, technology is still the same technology, try to express it in another way, the effect may be different.
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