The Indian government's LED lighting replacement program has been the focus of LED lighting companies in emerging markets since last year. The Indian government plans to implement LED lighting replacement plans in 100 cities by March 2019. According to the plan, 200 million bulb lamp bidding projects will be launched this year.
Previously, in the third quarter of 2015, the Indian government’s bid price for bulbs was expected to be $4.47. By the fourth quarter of this year, the Indian government expected prices to fall to $0.66. But this time, Philips will bid for 0.57 US dollars, and hopes to win 50 million bulbs for the bidding.
The industry believes that the price of Philips will increase the level of competition in the Indian market. Previously, Mulinsen Lighting, in conjunction with Jingyuan Optoelectronics, cooperated with local Indian companies to assemble LED bulbs in the local area.
Indian lighting market product analysis
The Indian lighting market is developing rapidly. According to industry data, the LED lighting market in India will reach 1.14 billion US dollars in 2016, with an annual growth rate of 47.1%.
As the Indian government intends to turn India into a lighting product export hub for East Asia and the Gulf countries, Osram, Toshiba and other international companies have already used India as a production base in the global market. Therefore, the domestic demand and external demand of the Indian LED lighting market are huge, and the next two or three. The annual market size will grow rapidly.
The LED lighting market is expected to reach $1.715 billion in 2020. For today's LED industry, although the Chinese market is a big cake, it is still necessary to open up new markets in view of overcapacity and price competition. As a potential emerging market, India has attracted many international leading manufacturers to start attacking and use it as the next production base. Not only because of the preferential tariff policy of China-India, but also because of the “goodness†of its market itself.
At present, the LED lighting market in India is still in its infancy. With the increasing demand in the Indian market, the concept of Make in India and zero tariffs, it will bring more business opportunities for lighting manufacturers. At the same time, lighting products have gradually improved in specifications. The diversification and particularity of channels and the differences in the environment of the lighting industry chain are also factors that need to be considered when manufacturers enter the Indian market.
The market favors cost-effective basic products
Taking bulb lamps as an example, the Indian bulb market can be divided into two specifications of 200~950 lm and 1200~1800 lm according to the luminous flux specifications. The prices are mostly concentrated in USD 2~6 and USD 4.5~10. Most of the Indian market adopts the B22 lamp holder. The LED bulb lighting effect of the local Indian manufacturers is basically 100lm/W. When designing the LED bulb specifications, the company not only grasps the difference between different high and low lumen values, but also the basic products with high cost performance. It is a weapon to enter the Indian market.
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