February 28th news, academician of the Chinese Academy of Engineering Qi Hexuan believes that the cause of Nokia's current loss of the mobile phone industry leader lies in the autistic technology, missed the opportunity for transformation.
In the 1990s, Nokia was known as the most successful European company. At that time, Nokia's market value was about twice that of Apple. It was the undisputed dominance in the global mobile phone market, accounting for 36% of the terminal market share. Stock income increased by 27% throughout the year. After five years, as of May 4, 2011, Apple’s market value was nearly 10 times that of Nokia. And Apple became the most successful company in the early 21st century.
For this phenomenon, the academician of the Chinese Academy of Engineering Qi Hexuan analyzed that when Apple made a computer that could make calls, Nokia still only made mobile phones that could access the Internet, satisfied with the performance on the feature phones, and was unresponsive to the transformation of smart phones. After sticking to Symbian on the mobile operating system, he had to abandon Symbian due to insufficient cash flow and switch to Microsoft's Windows Phone. At the same time, Nokia also lacks innovation in the business model of mobile applications.
For the future, Wu Hexin believes that the core of the mobile Internet will be software and services. The marginalization of hardware will reduce its own margins. The added value lies in software and services, while the applications and services are not controlled by the terminal. In the future, smart phone manufacturers will gradually become a supply chain and channel management company, assemble standard parts and assemble sales. As an attribute of the consumer terminal, the smart terminal has exceeded the attributes of the communication terminal.
In the 1990s, Nokia was known as the most successful European company. At that time, Nokia's market value was about twice that of Apple. It was the undisputed dominance in the global mobile phone market, accounting for 36% of the terminal market share. Stock income increased by 27% throughout the year. After five years, as of May 4, 2011, Apple’s market value was nearly 10 times that of Nokia. And Apple became the most successful company in the early 21st century.
For this phenomenon, the academician of the Chinese Academy of Engineering Qi Hexuan analyzed that when Apple made a computer that could make calls, Nokia still only made mobile phones that could access the Internet, satisfied with the performance on the feature phones, and was unresponsive to the transformation of smart phones. After sticking to Symbian on the mobile operating system, he had to abandon Symbian due to insufficient cash flow and switch to Microsoft's Windows Phone. At the same time, Nokia also lacks innovation in the business model of mobile applications.
For the future, Wu Hexin believes that the core of the mobile Internet will be software and services. The marginalization of hardware will reduce its own margins. The added value lies in software and services, while the applications and services are not controlled by the terminal. In the future, smart phone manufacturers will gradually become a supply chain and channel management company, assemble standard parts and assemble sales. As an attribute of the consumer terminal, the smart terminal has exceeded the attributes of the communication terminal.
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