Search engines (Yahoo, google, Baidu, Sogou), etc., have been deeply rooted in people's hearts, and single popular keywords will be retrieved thousands of times a day. Therefore, after the company establishes a website, through a certain website promotion, after the search results on the search engine get a good ranking, the benefits are considerable. Because the traffic from the search is faithful and targeted. The possibility of a visitor being converted to a customer is very high.
So how do you get better rankings in search engines? As we all know, Baidu, Google provide paid keyword promotion services (Baidu left results and the right side can be purchased), the purchase of services is undoubtedly a more effective and labor-saving method. If your budget is more abundant, try it. Compared with traditional channels, search engine paid ads are relatively cheap and cheap.
Is there a way to not pay? Of course, there are, but it costs a lot of effort without paying, haha. The ranking of the results on the left side of the search engine is performed according to a certain algorithm. There are dozens of factors, such as the degree of link, the structure of the page, the keyword density of the page, and the relevance, which are commonly affected by the results.
It would be unrealistic to let search engines friendly for companies to complete website pages independently. So how do you do it? You can choose a more honest SEO company for search engine friendly (SEF) and search engine white hat optimization, which means paying.
This article focuses on how to promote the company's website and related products by its own methods. The following effective methods have been proved by Jin Yong and are very effective:
Targeted friendship links; that is, exchange of friendship links with corporate websites that are more related to the upstream and downstream, or links to industry portals (this is generally not realistic, there may be a fee); submit the website to the corresponding catalogue of the big station, For example, Yahoo's Chinese directory, Sohu's website directory, and the corresponding commercial economic directory of the Jiuweihu website directory can be submitted to DMOZ's open catalogue overseas; this is also a good way to make the website lean forward; writing a corporate blog is undoubtedly a A better way to introduce your own related products and services, and also showcase the company's style. If you are the person in charge of the company, you can use the administrative command method to let the supervisor and employees write blogs. Of course, the blog post must have the address of the company website; the blog platform recommends using the Alibaba online business blog system that Jin Yong uses now. There are a lot of benefits, so I won't go into details here. I will write a detailed article in the future; of course, if the technical conditions permit, the space on my website will be better. If you are in the Internet industry, it is a good idea to open a column in Donews, because the audience of Donews is well-known in the circle and the original IT writing community. The SE's attention is high and the communication is very fast. Legend has it that Baidu is about ten times a day.
Use Baidu Post Bar, Sogou to talk about other open message features, you can create or promote the company's website and products in existing stickers. Practice has proved that this is a very effective method.
The product catalogue corresponding to Alibaba's product library must have its own company's products and must be updated frequently. New products must be updated in the first time. Alibaba itself will bring a considerable potential customers, and the Alibaba website itself is very good in the ranking of search engine results. Do you often find Dongdong to see Alibaba's Dongdong in front? And Taobao's performance is also good, you can often update your product information.
There are more techniques, not listed one by one. In principle, the company distributes its own company and related product information on the Internet, such as the Korean credit force. However, it should be noted that anything can't be overwhelmed. Don't use tricks that you don't like, such as spam, mass marketing tools, etc. This is considered to be a bad experience for Spam. Seriously, the search engine will think that your website is cheating and delisting it in the search results. The manual method is slower but tends to be more effective.
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