Throughout the first quarter of 2017, China's TV brands battled against each other and each of them rushed in to show off their killers. They wanted to stand out in this fight. Unlike other Internet TV brands, which are different from the "spelling content + spelling concept + price-strength" formula, Sharp seems to have no intention of stirring into this melee, but rather willing to do a "clean flow" within the industry, focusing on product strength. Build on. After being acquired by Foxconn at the end of 2016, this 100-year-old brand has benefited from Foxconn's empowerment, and has benefited from the latter's capital, resources, and advantages of the entire industry chain, and has rejuvenated its vitality.
Clear Flow "Sharp Screen" Regains Nature to Win the Heart
In the context of the Internet TV “content is kingâ€, Sharp has always insisted on “a combination of hard and softâ€. ​​It is necessary to provide global content and to provide a truly powerful content for a wealth of content. Hardware support platform. The most perfect annotation of this effort is the creation of "Sharp Screen."
The LCD panel manufactured by the world's only Sharp 10th-generation line SDPå º factory has 1 million transistors each, and after at least 300 processes, after effective cutting, a nearly perfect golden ratio screen is formed. In recent years, the domestic mainstream of the panel is the 8th generation line and the 8.5th generation line, and the Sharp's only 10th generation line factory in the world has achieved mass production in 2010, making the original imported Japanese screen able to enter China. Consumer's home.
Not only in the pursuit of the panel to improve, Sharp's dedication to technology is also really admirable. In order to find the best balance between over-saturation and lack of bright colors, Sharp has created a four-color technology (red, green, blue and yellow), which on the one hand greatly expands the color that can be achieved by the original TV color technology. The domain enhances the true reproduction of natural colors; on the other hand, adding a yellow-colored picture can effectively avoid the “bright but not true†situation even under low-light conditions. Reducing the true colors and making the picture more delicate.
In order to make the TV's brighter and lighter performance better, Sharp will use the exclusive secret "huanghuang technology" to the extreme, automatically adjust the brightness of the backlight in each area, to achieve high contrast, so that the bright part is more brilliant and colorful, the dark part is more rich and profound.
Thanks to a professional image processing engine, whether it is 4K video content or TV signal, the engine will correct the details according to the content of the video material. So that Sharp screen can accurately reproduce the texture details and depth of field sense with high-definition high-definition images to enhance the sense of presence.
Sharp relies on its own strong technology to create a good reputation in the product. The continuous innovation of TV products is a reflection of Sharp's recent strengthening of the "localization, youthfulness, and internetization" market strategy, and also shows Sharp's determination to deeply cultivate the Chinese market.
Fun entertainment marketing push brand rejuvenation
Sharp, which returned strongly at the end of 2016, achieved a very bright sales performance during 2016-11 and 2016 with an effective market layout. In the first quarter of 2017, Sharp made great efforts to target the young market and focus on entertainment marketing. The strength should not be underestimated.
After becoming a partner of "Singer" in February, Sharp has made successive efforts. First of all, Dimaxi was hand in hand to publish brand advertisements that were “realistic with vision†and successfully targeted younger groups. The fans responded enthusiastically with the announcement of Dimasch's photo as the first star manager of the Sharp JD East flagship store and the opening of the online channel manager day.
Then Sharp also handed the new generation of Jinma Ying Ma Sichun, officially opened in the country under the line of the United States to open the store "Ma Si Chunchang long" activities. This time, Sharp teamed up with Ma Sichun to carry out the form of activities that the store manager of the Gome line shop went deep into the consumer's side, and returned consumers at a more competitive price, so that consumers could purchase the products they wanted. Through the combination of the online and offline mature market strategies, Sharp has achieved the goal of realizing the activities, connecting the stars and products more closely, and playing a new trick on the star manager's daily activities.
Dima Xi and Ma Sichun, one is exceptionally talented in the field of music, one is outstanding in the field of film and television, and the common ground of the two brand spokesmen are all derived from a "more true" attitude. In this insight, Sharp successfully used entertainment marketing as a fun and interesting way to rapidly communicate with young consumers and release Sharp's new energy.
Sharp recently appeared in the "Run It" program. This is another example of Sharp's brand strategy and marketing efforts. One party is a hundred-year brand enterprise and “the father of LCDâ€. One party is one of the hottest variety shows. What kind of spark will Sharp and “Run it†collide? Let us wait and see.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Clear Flow "Sharp Screen" Regains Nature to Win the Heart
In the context of the Internet TV “content is kingâ€, Sharp has always insisted on “a combination of hard and softâ€. ​​It is necessary to provide global content and to provide a truly powerful content for a wealth of content. Hardware support platform. The most perfect annotation of this effort is the creation of "Sharp Screen."
The LCD panel manufactured by the world's only Sharp 10th-generation line SDPå º factory has 1 million transistors each, and after at least 300 processes, after effective cutting, a nearly perfect golden ratio screen is formed. In recent years, the domestic mainstream of the panel is the 8th generation line and the 8.5th generation line, and the Sharp's only 10th generation line factory in the world has achieved mass production in 2010, making the original imported Japanese screen able to enter China. Consumer's home.
Not only in the pursuit of the panel to improve, Sharp's dedication to technology is also really admirable. In order to find the best balance between over-saturation and lack of bright colors, Sharp has created a four-color technology (red, green, blue and yellow), which on the one hand greatly expands the color that can be achieved by the original TV color technology. The domain enhances the true reproduction of natural colors; on the other hand, adding a yellow-colored picture can effectively avoid the “bright but not true†situation even under low-light conditions. Reducing the true colors and making the picture more delicate.
In order to make the TV's brighter and lighter performance better, Sharp will use the exclusive secret "huanghuang technology" to the extreme, automatically adjust the brightness of the backlight in each area, to achieve high contrast, so that the bright part is more brilliant and colorful, the dark part is more rich and profound.
Thanks to a professional image processing engine, whether it is 4K video content or TV signal, the engine will correct the details according to the content of the video material. So that Sharp screen can accurately reproduce the texture details and depth of field sense with high-definition high-definition images to enhance the sense of presence.
Sharp relies on its own strong technology to create a good reputation in the product. The continuous innovation of TV products is a reflection of Sharp's recent strengthening of the "localization, youthfulness, and internetization" market strategy, and also shows Sharp's determination to deeply cultivate the Chinese market.
Fun entertainment marketing push brand rejuvenation
Sharp, which returned strongly at the end of 2016, achieved a very bright sales performance during 2016-11 and 2016 with an effective market layout. In the first quarter of 2017, Sharp made great efforts to target the young market and focus on entertainment marketing. The strength should not be underestimated.
After becoming a partner of "Singer" in February, Sharp has made successive efforts. First of all, Dimaxi was hand in hand to publish brand advertisements that were “realistic with vision†and successfully targeted younger groups. The fans responded enthusiastically with the announcement of Dimasch's photo as the first star manager of the Sharp JD East flagship store and the opening of the online channel manager day.
Then Sharp also handed the new generation of Jinma Ying Ma Sichun, officially opened in the country under the line of the United States to open the store "Ma Si Chunchang long" activities. This time, Sharp teamed up with Ma Sichun to carry out the form of activities that the store manager of the Gome line shop went deep into the consumer's side, and returned consumers at a more competitive price, so that consumers could purchase the products they wanted. Through the combination of the online and offline mature market strategies, Sharp has achieved the goal of realizing the activities, connecting the stars and products more closely, and playing a new trick on the star manager's daily activities.
Dima Xi and Ma Sichun, one is exceptionally talented in the field of music, one is outstanding in the field of film and television, and the common ground of the two brand spokesmen are all derived from a "more true" attitude. In this insight, Sharp successfully used entertainment marketing as a fun and interesting way to rapidly communicate with young consumers and release Sharp's new energy.
Sharp recently appeared in the "Run It" program. This is another example of Sharp's brand strategy and marketing efforts. One party is a hundred-year brand enterprise and “the father of LCDâ€. One party is one of the hottest variety shows. What kind of spark will Sharp and “Run it†collide? Let us wait and see.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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