On April 17th, 2018, local time, the hometown of Neymar and the soccer kingdom of Brazil, the TCL global brand ambassador signing and new product launch event kicked off. At the press conference, TCL gave Neymar a stamp bearing the status of “Global Brand Ambassador†and Responsibility. Neymar rewarded the senior vice president of TCL Group and TCL Multimedia CEO Wang Cheng with a customized signature jersey, and the general manager of TCL Group Brand Management Center. Zhang Xiaoguang and Pakistani founder Dr. ABH of the SEMPTCL joint venture. 
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(Zhang Xiaoguang, the general manager of the TCL Group Brand Management Center, gave Neymar a global brand ambassador's seal)
The TCL X6 private theater, TCL P6 ultra-thin TV and a variety of flagship technology products made a stunning appearance on the day of the conference. Neimar and the participants together experienced the world’s leading intelligent product experience brought by TCL from a distance. At the same time, TCL × Neymar's theme advertising was strongly exposed in the 13 cities around the world. From Brazil's press conference to around the world, TCL officially launched its global sports marketing campaign during the World Cup.
(Neymar customized a signature jersey for TCL rebate)
The Outstanding Achievement of Globalization Brings Out Intelligent Technology Products
Senior Vice President of TCL Group and TCL Multimedia CEO Wang Cheng shared the results of TCL’s globalization for the attending media and representatives of global distributors at the conference. Up till now, TCL Group has more than 75,000 employees, 26 R&D centers, more than 10 joint laboratories, 22 manufacturing and processing bases, and sales agencies in more than 80 countries and regions. More than 160 countries and regions around the world. Through the globalization of brands, products, channels, marketing, and other aspects, in 2017, TCL Multimedia’s annual sales achieved the strongest growth in five years, exceeding the annual sales target of 22 million units, and cumulative sales of LCD TVs reached 23,231,141 units. , an increase of 16.4% over the same period of last year, and secured the No. 3 position in the global color TV sales industry (source: IHS). In Europe, TCL sells in more than 20 countries and the market occupies the top three in France. The brand recognition in Germany reaches 72%. In addition to continuing to consolidate its market share in Europe and the United States, TCL has continued to expand strategically in emerging markets such as Brazil, India, Russia, and Argentina, taking root in the local market, and fully supporting TCL’s industrial capabilities, R&D and service capabilities.
(Senior Vice President of TCL Corporation and TCL Multimedia CEO Wang Cheng share the globalization of TCL)
On the day of the conference, TCL launched two heavyweight TV-category products: the TCL X6 private theater and the TCL P6 ultra-thin TV. The 85-inch X6 is a super flagship product based on artistic aesthetic concepts and ultra-luxury craftsmanship combined with cinematic sound quality enhancement technology. From the technical aspects of sound and picture quality, the X6 private cinema adopts stable and reliable inorganic quantum dot materials, and has three characteristics: high color gamut, pure color, and long color. It has reached a global pinnacle level in image presentation. The X6 uses the local Dimming 600 partitioned Galaxy multi-zone backlight control technology. The 1200 pure light sources precisely control the brightness, ensuring outstanding image quality while achieving a breakthrough in the distance from the OD12. The thickness of the X6 machine is only 24.8mm, while the industry's multi-backlit partitioned large-screen TVs usually have a thickness of 30-50mm. Whether it's a picture or a dark detail, the X6 can be clearly presented. In order to give users the exclusive effect of high-end private cinema, the X6 uses Dolby Atmos® and Harman Caton 7.1.4 audio, the world's first top-notch TV with 12-channel sound. In terms of process design, the most intuitive impression of the X6 private theater is elegant and noble, like precious works of art in the family. TCL skillfully blends Eastern design thinking with Western modern design styles to create a new international design style unique to the X6 private cinema. Inspired by nature and craftsmanship, the X6 uses a glossy walnut finish and reddish-brown metal for local embellishment. The perfect combination of technology and art makes the X6 as elegant and elegant as a luxury art piece.
TCL P6 Ultra Thin TV is a product created for the now 80s and 90s that are now independent and fashionable. 4.8mm ultra-narrow frame, 7.9mm ultra-thin body, seamless integrated molding process, all of which make P6 not only minimalist and fresh, but also has the beauty of carved details. The TCL X6 private cinema and TCL P6 ultra-thin TV combine TCL's cutting-edge smart technology and industrial design concept. It not only brings better World Cup time for football fans, but also shows the future of TV to global consumers. Direction of development.
(TCL's world-leading intelligent technology products allow Neymar to be on the scene at frequent rates)
In addition to witnessing the launch of new products, TCL Global Brand Ambassador Neymar also experienced several flagship products of TCL’s highly-regarded air-conditioners, washing machines, refrigerators, and air purifiers. The world's leading intelligent technology, high-end, stylish design, Neymar field frequently praised.
In March of this year, TCL Air Conditioning officially announced a new smart strategy: the true return of consumers to the core demand for air-conditioning, so that intelligence brings consumers a substantial increase in user experience, at the same time, minimize the purchase cost, reduce the consumer economy burden. TCL air-conditioning new intelligent strategy, around the full upgrade of energy saving, health and comfort and usage habits, TCL air conditioning can help users achieve electricity tariff management, with 72 different air supply mode, equipped with a voice interactive system, voice command recognition accuracy of up to 95%, Favored by the market. As a product of TCL's smart technology, the “T Rui†series hangs up at the conference site. Not only that, in terms of industrial design, T-Rui also has an industry-leading ultra-high value, overall full-stream appearance, petal style rose gold, integrated closed guide leaf and micro-hole left and right swing structure of the innovative structure, with champagne gold Crystal panel, elegant atmosphere.
TCL refrigerator washing machine also comprehensively upgraded its brand strategy this year to "free pollution +" and smart and healthy "wind-cooled +". TCL's new all-touch non-fouling type drum washing machine realizes 100% healthy and no pollution in laundry, allowing users to regenerate their clothes every time. TCL washing machine uses innovative pollution-free technology to lead the needs of the era of health, isolating the internal pollution of the washing machine's internal dirt, germs, and heavy metals to the laundry, becoming the founder of the free filthy system solution and the developer of the industry's pollution-free standard. China Light Industry Association's first characteristic product certification, the practice of "dare to dare to dare to adhere to" the spirit of the enterprise to practice the big country brand.
In the refrigerator products, TCL supports the technology, inherits the classic Huaguang, and is the first integrated inverter air-cooled technology. It achieves 1 minute of rapid cooling for 2 minutes, fast locks the raw juice of the ingredients, and the whole space AAT negative oxygen ion preservation patent is The fruits and vegetables provide natural rejuvenation, and the water lock rate is over 90% in 7 days. In 2018, TCL Refrigerator fully upgraded the healthy storage of ingredients, from anti-bacterial door handles and antibacterial door seals to the internal AAT health intelligence system, creating a smart and healthy home for users to store, store, and eat three meals a day. At the same time, the large-scale partitioned storage creates the best exclusive space for various types of ingredients such as fruits and vegetables, fish, etc., and retains the natural taste of food ingredients, leading the new trend of the times.
In the field of air purifiers, adhering to the concept of allowing more consumers to “get every fresh air,†TCL Air Purifier focuses on developing and manufacturing a series of air purifiers for complex air environments. The new S800 series purifies the air purifiers. The effect is at its best. It adopts double high-performance C + helium filter system, 4 layers of filter guard to achieve a comprehensive dust filter antibacterial; 1:3 high-capacity formaldehyde purification ratio, efficient capture of formaldehyde; with nano-filtration technology, as low as 10nm Micro-particles can be easily filtered and efficiently adsorb various indoor harmful gases. At the same time, TCL air purifier S800 series products are cleaned simultaneously with bilateral strainers. The use of S800 series, 20m3 room can complete the whole house rapid purification within 3 minutes.
Join hands with soccer superstar Neymar to upgrade the global influence of the brand
The chairman of Paris Saint-Germains Al-Hellefi once said that Neymar is an international superstar and an international brand. Olympic champions, Champions League Champions, South American football players and other honors have brought Neymar hundreds of millions of fans around the world. TCL, which has a history of 37 years, has evolved from a small company that produces tapes into a group of intelligent product manufacturing and Internet application service companies with global influence. The cooperation between the two sides during the World Cup is undoubtedly full of expectations.
Neymar said at the press conference: Over the years, I have been tempered on the football field and have always demanded that I dare to break through and strive hard. TCL also has this spirit, and we have the same philosophy and pursuit. TCL has developed rapidly in the global market and its products have been highly praised. It is an excellent global brand. TCL also has a lot of achievements in global sports marketing. We look forward to working with TCL to achieve new breakthroughs.
The signing of Neymar, in addition to the big stage of the World Cup, is also an upgrade of TCL’s global marketing strategy. The sports marketing map with the sponsorship of professional competitions and professional teams at home and abroad is the core, because Neymar’s influence on blessing becomes more complete and more global. With the continuous evolution of consumer communication voices, tending to be unified and mature, TCL's connection with consumers is constantly updating and iterating, gaining the potential of communicating with global consumers, and forcing globalization of sports marketing. Joining Neymar will become the catalyst for TCL's entire marketing system.
(TCL and Nemar make a T gesture to cheer for the Neymar World Cup)
From the first time in 1994 to the China Football A Division, TCL had a deep imprint on the sports cross-border and longing for 22 years of sports marketing. With the accelerating globalization process, TCL’s sports sponsorship has also expanded to overseas: In North America, TCL is the official TV brand for Rose Bowl Stadium and the UCLA Sports Team, the Minnesota Timberwolves team partner and sponsor of the NBA team; in South America TCL sponsored the Rosario Central team in Argentina and was the advertising sponsor of the Brazilian referee's jersey. The essence of sports marketing lies in the combination of sports people or sports spirit and the value of the company's own brand. TCL is constantly exploring the essence of this. With the acceleration of globalization, Neymar’s catalytic role will become increasingly prominent beyond the traditional forms such as sponsorship events and teams.
According to Zhang Xiaoguang, general manager of the TCL Group Brand Management Center, “TCL's global strategy will be upgraded after three stages of early exploration, cross-border mergers and acquisitions and steady growth as we begin to gradually review the strategic system, strategic framework, and operational direction in 2017. 'Global brand output' stage, on the world stage with the world's top brands on the same stage. Through global product output and brand output, TCL will interact with the target user groups more effectively and communicate, comprehensively enhance the global influence .
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