With the continuous improvement of the electronic level of car configuration, communication chips and terminals are being accelerated into the car body, providing the information service department with private car owners and industry users with vehicle navigation, positioning, tracking, asking for directions, traffic guidance, paying without parking Waiting for the vehicle-mounted intelligent communication service (TelemaTIcs) to create the conditions. According to the survey, there are more than 200 car models currently in production in China, 52 of which have been equipped with standard or optional car navigation systems. The world's well-known in-vehicle intelligent communication service providers-GM's OnStar and Volvo's Wireless Car are entering the Chinese market one after another, and China's local in-vehicle information service companies have accumulated hundreds of thousands of "post-installed" terminals. Large-scale users. In-vehicle information services around private car owners, group fleets, brand car factories or 4S stores are becoming a rising star in the information market.
From car navigation to TelemaTIcs
The result of the rapid development of automotive electronics is that electronic devices in vehicles are surpassing ordinary mechanical devices. Of course, the most important of electronic devices is navigation equipment. For the automotive industry and car users, the so-called on-board information terminals are currently mainly used as navigation devices, but more and more customers report to the manufacturers that the pure navigation function can no longer meet their needs and realize on-board information terminals The leap from navigation equipment to intelligent communication equipment will be the general trend.
At present, China has less than 700,000 vehicles with in-vehicle navigation equipment. Compared with the total number of 30 million vehicles, the penetration rate is about 2.3%, while the installation rate of in-vehicle navigation in Japan is as high as 60%, and Europe and the United States account for about 25%. This shows that China's GPS navigator market potential is extremely huge. TelemaTIcs is a complete set of information service system built around the automobile. It connects the on-board information terminals such as traditional navigators with a more powerful information service background, and builds an intelligent electronic system integrating entertainment, navigation, security and other comprehensive applications. In 1996, GM formed the first TelemaTIcs system, GM OnStar, and it was first applied to the 1997 Cadillac model. The OnStar system integrates advanced front-mounted GPS positioning devices with integrated navigation systems. Currently, there are 5 call centers in North America, providing more than 5 million customers with road inquiry, remote unlocking, remote vehicle diagnosis, and theft vehicle positioning. , Airbag deployment alarm, automatic crash alarm, road rescue and other vehicle intelligent communication services, the service content is very rich.
Although Telematics services are mainly obtained from vehicle manufacturers abroad (so-called "front-loading"), foreign independent TSPs also rely on vehicle manufacturers to provide Telematics services. However, in the case where Chinese cars have not yet assembled Telematics on a large scale, some local independent TSPs, with the support of auto repair companies, have successfully tried to implement Telematics services using post-installed equipment, and car navigation and anti-theft control are among the most The main selling point. On November 6, 2008, Shenzhen SEG Navigation Company successfully controlled the parking of a stolen Accord car at the edge of the Shandong River in Qishi Town, Dongguan City through the GPS positioning system, which caused local owners to compete for the installation of Telematics. trend.
The world's largest telematics terminal, German Continental (formerly Motorola Car Electronics), has recently won several stolen vehicle tracking projects from major car manufacturers in the Brazilian market. This type of business requires a CallCenter to maintain monthly or annual services, and its cost is relatively high. Therefore, high-end car owners are relatively easy to accept these services. BMW, Mercedes-Benz, Audi, Cadillac, Crown and other high-end car navigation equipment assembly rate reached about 60%. With the advent of the global economic crisis and the collection of fuel taxes, some automakers ’strategies to accelerate the improvement of the electronic level of car configuration may be suppressed, but the sales miracle of SUVs with a price of about 200,000 has inspired many automakers to continue to produce and sell various models. Can only rely on increasing the competitiveness and selling point of the car, and equipment that provides Telematics functions is one of its important selling points.
In-vehicle intelligent communication is inseparable from the support of the telecommunications industry
Dong Baoqing, deputy director of the Information Technology Promotion Department of the Ministry of Industry and Information Technology, pointed out in an interview with our reporter on "How to Connect the Industrial Application of the Communication Industry" a few days ago that communication chips and modules are ubiquitous. A sign. Vehicle-mounted intelligent communication systems and related information services are currently developing rapidly, and should become a priority area for the telecommunications industry to accelerate business transformation and integrate services into two.
Liu Weijian, Director of Entertainment Communication Systems, Asia Pacific, Delphi (China) Technology R & D Center Co., Ltd., said that the current mainstream Telematics products and applications include security systems, intelligent transportation systems, audio gateway systems, M2M systems and C2C systems. By installing a vehicle-mounted communication module with GPS function, the driver can maintain information interaction at any time through the vehicle-mounted terminal and the TSP, keep abreast of road information, and even prevent potential vehicle theft. When the airbag in the car is deployed, the Telematics system will automatically send an alarm signal to the call center, and the call center will dispatch emergency vehicles to the rescue based on the precise location of the GPS positioning. Using applications such as in-vehicle intelligent transportation systems, motorists can automatically pay without parking, and save time and gasoline. With the expansion of communication facilities along the road, travelers can use Telematics transceivers to obtain road condition information, route planning information, and potential danger forecasts. Even telematics technology can also be used to provide mobile gateways to in-vehicle entertainment information systems. The audio gateway allows users to control digital music players and Bluetooth phones using voice commands. The audio gateway is a full-featured module, suitable for Bluetooth streaming, USB, SD card and iPod interface. Moreover, the system allows the output of two different audio sources to flow into the Bluetooth stereo headset. M2M (Machine-to-Machine) technology provides remote asset tracking, monitoring, and management functions worldwide and allows mission-critical data to be sent from machine assets anytime, anywhere. The C2C system is designed to improve automotive interconnection and interoperability. It helps ensure the highest quality of service through multiple transmit and receive antennas, thereby improving communication capabilities and further providing video and infotainment services to automotive users.
Experts pointed out that Telematics is inseparable from the operator's network support, but the operator is not an absolutely critical link in the service process, and the addition of the operator will help the rapid promotion of applications and build a large-scale market. In the optimization of Telematics products and the launch of follow-up services, telecommunications companies have a relatively prominent advantage. They should track the development of technology, carry out extensive industrial cooperation, and launch relevant applications in due course. Relevant agencies predict that China's car navigation system market will have a leap in development from 2008 to 2010, and it is expected that the sales of the automotive GPS navigation system terminal market will exceed 10 billion yuan in 2009. In the next year, Telematics will begin to be officially commercialized in China, and automakers, telecom operators and mobile phone manufacturers will jointly become the troika that leads the development of the navigation market.
Industrial cooperation welcomes the first year of Chinese Telematics
At present, almost all mainstream Telematics manufacturers are unanimously optimistic about the Chinese market, saying that next year will be the first year of "front-loading" Telematics. Continental Germany has established a considerable scale vehicle communication R & D center in China, which has customized a series of solutions suitable for the needs of the local market for Chinese customers. Jing Ming, Director of the Asia-Pacific Region of Continental Automotive Vehicle Communication System Division, said that intelligent vehicle communication is not only a separate product, but also a fast-growing service industry that requires the support of the industrial chain. Continental's goal is to grow with OEMs and provide a complete service plan for OEMs.
Volvo Group's TSP, technical service provider Wireless-Car, implemented the "VolvoOnCall" Telematics service on Volvo Cars in 1999. Its information platform currently receives an average of 1 million messages per day in Europe. An Shinan, Sales Director of WirelessCar China, said that few car manufacturers in the world have sufficient resources to implement and run high-availability Telematics services from the ground up. Under an open platform, the car factory ’s existing roadside rescue call center is easy to transform Telematics call center, because utilities and operating costs can be shared. Earlier this year, BMW, Wireless Car, Connexis jointly proposed an open Telematics architecture NGTP. And WirelessCar also used the TSDP platform to launch a Telematics test project in Beijing, and carried out various cooperation with many car manufacturers or technology manufacturers.
Industry analysts pointed out that because in-vehicle information services do not have high requirements for bandwidth, when 3G has not yet provided large-scale commercial services, it is the right time for operators to intervene in the in-vehicle information service market. How to bring convenience to car owners and users, and how to provide better services for car users and owners, this is a question that should be considered by car manufacturers, telecom operators and TSP companies. Due to the reality in China, car manufacturers must look for powerful local service providers to provide real-time traffic information services. However, domestic telecom operators have a great deal to support large-scale call services and communication with industry users and traffic management systems. Alternative advantages. It is understood that a mobile operating company in Liaoning has joined hands with Shenzhen SEG Navigation and other companies to launch the "vehicle service" business for tens of thousands of industry users, and set up a professional call center in Shenyang to take the lead in entering the Telematics service market.
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