On April 16th, Gion held a live broadcast of the “Guardian Mother River Action†on the “Guanyuan Tmall†cruise ship on the Huangpu River in Shanghai. The Wuyuan brand image spokesperson Wu Zun appeared in the live broadcast of the night, together with Gion, appealing People pay attention to water pollution, strengthen the protection of rivers on which humans depend, and add fuel to improve the water environment.
Thanksgiving Mother River Charity in Action
Looking at ancient and modern China and foreign countries, the "Mother River" plays an important role in the history of human development. Ancient civilizations such as Babylon, Ancient Egypt, Ancient India and Ancient China depend on the mother river to prosper. Compared with the famous rivers and rivers, many smaller rivers have also made great contributions to the development of human society, such as the Lancang River, Jialing River and Heilongjiang in China.
Rivers provide the necessary water source for human survival and development. However, under the influence of factors such as the rapid expansion of industrial and agricultural production and the lack of environmental awareness, the water ecology of large river basins has been destroyed. In order to protect the mother river around us, the government and the people continue to exert their strength and work to alleviate the pressure caused by the deterioration of the water environment.
The good news is that with the joint efforts of government agencies and the power of all sectors of society, the situation of mother river water pollution has been greatly improved. According to data released by the Ministry of Ecology and Environment, since the second half of 2017, the number of water quality sections of the main water systems in the country has reached 9 (6.1%), 46 in the II category, accounting for 31.3%, and 46 in the III category, accounting for 31.3%. There are 28 in Class IV, accounting for 19.0%, 11 in V, accounting for 7.5%, and 7 inferior V, accounting for 4.8%. The overall water quality of the water system is good.
Wu Zun airborne interaction detonated Tmall live
It is understood that "warm-hearted dad" Wu Zun officially signed a contract with Liyuan on April 1 to become a brand image spokesperson. In the Tmall live broadcast from 7:00 to 8:00 on the evening of April 16, Wu Zun boarded the "Guanyuan Tmall Cruise" and had a close interaction with the audience on the spot and the live broadcast.
"Environmental protection is very important. I will practice it in my life. For example, I will take the initiative to turn off the water during the bathing and bathing. I will use only one towel to save the cleaning water during work and travel." Wu Zun said in the live broadcast, "In life, I also Will remind people around you to pay attention to environmental protection."
Wu Zun also said that as a public figure, he hopes to exert certain influence through his own actions, such as leading gym members to clean up the garbage on the beach, awaken people's environmental awareness and take children to participate in environmental activities.
Wu Zun, who is enthusiastic about environmental protection and public welfare, once again showed a strong personal charm in this live broadcast of the Gion Tmall. At the same time, Wu Zun also joined forces with Gion to put the environmental protection concept of “Guarding the Mother River Action†to the maximum.
It is worth mentioning that at the live broadcast site, Gion and Tmall announced that April 19th of each year will be designated as “Guardian Mother River Action Dayâ€, calling on everyone not to use disposable plastic bottles on this day, but to carry them with them. The cup goes out to reduce the pollution of the plastic river to the mother river. At the same time, Gion announced that on the day of the event, users can carry fresh and pure drinking water for free with more than 15,000 stores in the country.
On the night of the event, the global landmarks of the Bund “Citi Tower†and “New York Times Square†were simultaneously called for the “Guardian Mother River†of the Gion. The Bund was also a public welfare volunteer wearing a “Guardian Mother River Action†T-shirt. It can be seen that the concept of protecting the environment and reducing pollution to the mother river has been deeply rooted in the hearts of the people.
Liyuan Wanli "forensics" called for the protection of the mother river
At the event site, a special "Mother River Ice Bloom" also attracted everyone's attention. It is understood that this exhibition was completed by the cooperation team of Liyuan and the visual communication design department of the Taiwan University of the Arts, “Sewage Bar Iceâ€. The Bingbing team used the Gengyuan team to span 20 provinces and cities, and the journey was nearly 10,000 km. Water samples such as the Huangpu River and the Jialing River.
Because the mothers and rivers of various places have been polluted to varying degrees, the water samples collected this time are not clear and clean water. The ice made from this batch of water is also mixed with impurities such as silt and even cigarette butts and plastics. The contrast of the bar ice that can be eaten is obvious. Undoubtedly, the "Mother River Bar Ice Show" was held at the live broadcast of the Gion Tmall cruise ship, which has a stronger educational significance.
In order to collect the mother river water samples for the “Guardian Mother River†public welfare activities, the water samples will not only be used for this public welfare activity. More importantly, Gion has sampled and analyzed the major water systems. The data obtained are of great significance for the development of water purification products, such as providing solutions with “customized†properties based on water quality and validating products. Sex and so on.
4.19 Super Brand Day No Bucket New Products Online
“I have always paid attention to health. Water is the most basic condition to protect health, but water safety is also the most easily overlooked.†Wu Zun, for example, said that many parents would pay attention to whether the source of milk powder is safe and few people pay attention to water. Whether it is clean or not, as a "grand dad", it is necessary to remind everyone to pay attention to drinking water health.
Since 2016, “improving healthy drinking water conditions for 20% of Chinese families†has become a new vision for Gion. In order to achieve this goal, Gion has set sail on the basis of years of professional and technical accumulation, and has created a large number of excellent water purification products. The new non-barrel RO water purifier launched by Gion in March this year appeared for the first time in the live broadcast of the Mt. Tmall cruise ship. The first appearance of the show was praised by Wu Zun, the gourmet darling and the audience at the live and live broadcast.
What is even more surprising is that on April 19th, Gion will host a Super Brand Day event, which is more than eleven. On April 19th, the Gion Caterpillar flagship store will have a 50% discount on the whole store, and the store will be able to grab a thousand yuan of water purification gifts, 1 yuan to book a half-price purchase, purchase a robbed garden custom health pot and many other benefits. During the Super Product Day, you can use TV Taobao to place an order, you can also enjoy the full 30 yuan red envelope for the whole game, and buy the new KRL3803 without the barrel to return the 100 yuan red envelope, so that more consumers can get the pure price at a preferential price. Healthy drinking and enjoying a better quality of life.
Of course, the welfare of Gion 4.19 Super Brand Day is not limited to this. To learn more about the benefits and protect your healthy life, open the Gionz Tmall flagship store.
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