11 Golden Week TV buy Raiders which TV is the most sought-after?

In less than 20 days, we will usher in the 11th Golden Week. During the seven-day holiday, some people chose to travel, and some chose to read books and watch television at home. During the Golden Week of the Eleventh Golden Week, which is also the peak sales season for large home appliances, whether it is emerging e-commerce shopping platforms or traditional physical stores, there will be an upsurge of buying home appliances. So, during the eleventh period, which appliances will become the most concerned products? What kind of home appliances will be the most favored by consumers? I believe these issues are also of great concern to everyone. Recently, Ovid Cloud Network (AVC) announced the sales of television, refrigerators, and washing machines during the 11th period. From this we can learn a lot about market trends. We don’t say much about this week’s home appliance big data. We’ll pay attention together. What kind of home appliance products will be hot on the 11th?

First of all, let's pay attention to the television market during the 11th period As a core product in black power, almost every home has a television set, which is as small as 32 inches and as large as 70 inches. It can be said to cover various sizes. According to big data forecasts, in the 2016 Golden Week Promotion Period, from the 38th week to the 41st week, TV sales in the domestic market will reach 6.65 million, which is a 5.4% increase compared to the same period last year. In terms of sales, it is estimated to be 22.1 billion yuan, which will be reduced by 10.2% compared with the same period of last year.

During the Golden Week, TV sales will increase over the same period of last year

From this set of forecast data, it can be seen that during the 11th Golden Week this year, TV sales in the market will have a slight increase compared to the same period of last year. The sales estimate declined. The reason for the decline is that the average price of TVs in all segments decreased compared to the same period of last year. This also means that consumers’ spending on TV purchases has decreased, so that the decline in sales is expected to occur. .

55-inch big screen will dominate the Eleventh Golden Week

For television products, consumers generally choose different size segments of television according to the size of the living room. So, according to expectations, what sizes of television will become the favored size segment of the Golden Week? We still let big data speak. According to big data, the estimated market share of the new segment TVs sold during the 11th is estimated as follows:

The proportion of television sales in all dimensions during the Golden Week

For 32-inch TVs, sales are expected to account for 14.1%; for 39/40-inch TVs, sales are expected to be 10.7%; for 42/43-inch TVs, sales are expected to be 15.5%; for 48-inch TVs, sales are expected to be 5.5. %; 49-inch TV, sales ratio is expected to 7.5%; 50-inch TV, sales ratio is expected to 7.9%; 55-inch TV, sales ratio is expected to 27.3%; 58-inch TV, sales ratio is expected to 2.3%; For 60-inch TVs, sales are expected to be 2.8%; for 65-inch TVs, sales are expected to be 5.4%; for 65-inch TVs, sales are expected to be 0.9%.

55-inch big screen will become the best-selling item

It is not difficult to see that the top three segments most favored by consumers are ranked as follows: 55 inches ranked first, accounting for 27.3%, 42 and 43 inches were ranked second, accounting for 15.5%, and the third by 32 Inch TV occupied, accounting for 14.1%. It can be seen that the 55-inch TV is still the most popular size segment for consumers. The best viewing distance for a 55-inch TV is 2.5 meters to 3.5 meters. In this range, you can get a good viewing effect.

What is the penetration rate of TV high-end technology?

Nowadays, many new technologies for TVs have attracted attention, including 4K ultra-high-definition technology, HDR high dynamic range technology, curved screen technology, and so on. So, will television equipped with these technologies be favored by consumers during the 11th? Next, let's take a look at a set of estimated big data.

4K ultra high-definition television penetration rate of 63%, but it is still difficult to hide the impasse

According to the forecast data, the penetration rate of 4K ultra-high-definition TVs will reach 63% during the promotion period of the Golden Week, which means that of the 100 TVs sold, at least 6 will be 4K ultra-high-definition TVs. . The penetration of HDR TV will reach about 20%. The penetration rate of the curved screen TV will be relatively low, only about 3%. Although the penetration rate of 4K ultra-high-definition television has increased, it still faces the real problem of lack of source. Therefore, before buying TV, people should consider various factors, and do not have a step-by-step approach. Are 4K TVs and curved screen TVs really suitable for themselves? Can they fully play their roles? Carefully consider them and do not be fooled by manufacturers.