LED-backlit LCD TVs have attracted consumer attention since 2009, but because of the expensive market price, it did not become a true year for LEDs to grow in volume, but this situation changed in 2010.
A set of data from the domestic survey agency Chi An Consulting shows that the proportion of domestic consumer market attention to LED products jumped from 11% in January 2010 to more than 43% in December, while LCD TVs paid close attention to consumption from the beginning of the year. % ratio, down to the current 57%.
Analysts expect that the LED backlight technology products will achieve rapid growth in 2011, the annual retail volume will exceed 24 million units, and the LCD LCD TV retail volume will be around 20 million units. LED-backlit LCD TVs bring consumers more advanced technology, better audio-visual experience, and higher quality of life, which will also drive fundamental changes in the way of future imaging.
The advantages of LED color TV are not only the long life, but also the power saving. According to the 55-inch Samsung LED TV, the power consumption is only equivalent to a 32-inch ordinary TV. Because of its various advantages and the implementation of the new energy-saving policies for flat-panel TVs, LED has become the "standard" color TV under the mainstream of energy-saving and environmental protection.
Among households in China who are preparing to purchase flat-panel TVs, 65% of households will pay attention to energy consumption. In addition, nearly 20% of households will prefer energy-saving products with low standby power and low power consumption. Obviously, with the continuous improvement of consumer attitudes, consumers' demand for TV is no longer limited to picture quality, etc. Energy-saving and environmental protection has become a quality demand that consumers pay attention to.
Faced with the trend and development trend of the TV market in the future, more and more manufacturers are investing in LED technology research and development. The TV innovation brought by technology upgrades has also led LED TVs known as “flat aristocrats†to the civilian population. TV vendors such as Hisense, Skyworth, Konka, TCL, and Changhong all rank heavy on LED TVs. With the deepening of competition, joint venture brands such as Samsung, Toshiba and Sharp have also launched new LED models.
In the era of consumer-led, energy-saving and environmental protection has become a quality demand that consumers pay attention to. With the gradual implementation of the new standard for energy efficiency of flat-panel TVs, LED TVs with great technical advantages and price advantages will surely sit on the main position of sales of color TVs.
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