AWE 2017: Seeing Yet Releases Product Strategy "Let Innovation Bring Life Closer"

On March 9th, the home appliance industry event, one of the world’s major home appliances and consumer electronics shows, opened in 2017 at the Shanghai New International Expo Center. The conference focused on the theme of “Smart Life” and focused on the accumulation of achievements of major brands in the field of smart home appliances.

As one of the representatives of the Internet TV brand, we are still on the first day of the AWE 2017 opening, carrying a complete software and hardware layout, content and application resources, and publishing a new product strategy, to create a glamorous look, look, and see through the leading customer concept. The large product series has become the highlight and focus of this conference by deepening the integration of resources under the full-matrix industry chain and embodying the comprehensive advantages of the brand “Guangquanshen”.

Internet TV brand still looks AWE 2017

"Let innovation and life closer" look at the new product launch on the first day of AWE 2017

Product strategy, subdividing users to solidify the full matrix industrial chain

There are eight key links in the Internet TV industry chain: hardware, operating systems, applications, software, content, licenses, services, and channels. The full-matrix industrial chain covering eight links is interlocked. At present, it is the only brand in the industry that has no defects at any point, and has a depth and degree of expansion, and at the same time lays out the entire matrix industrial chain.

At the AWE 2017 industry event, Liu Bin, vice president of Global Zhida, and product manager of Zhishang, explained the product strategy of Watching:

The Hyun Watch series is a collection of “standard” Internet TV products covering the broadest “consumer level” user needs. The series broke the current TV market's default rule that it would only pile up good resources on the big screen. From 32-65 inches in each size segment, it does not sacrifice the performance of any single item, reflecting a fully balanced product value. Looking at the concept of product design that TVs are still "small-size but also large-size, large-size still big production," the series has been fully shown. At the same time, look at the brand elements captured by the new design language, such as the C-shaped appearance of Tibetan-Kun plate seats, high-cut C-shaped side frame, etc., will also be used in this series.

Huan Watch series is based on differentiated resource advantages to enter the "trend level" market, to meet the user's pursuit of the ultimate experience, with a series of trend products in full reach the user. With the large screen and high quality subwoofer configuration, the Watch TV X55Q has a wider viewing surface and a 4000R golden curvature. It creates the best viewing angle and brings a cinematic viewing experience. It is particularly worth mentioning that high-quality subwoofers originate from high-end car-class subwoofers, and their rear "sound" is awe-inspiring.

At first glance, the series is the flagship series of Kansei, and it will demonstrate the epoch-making significance of the sudden change in the unique product concept and the unprecedented product form. At the same time, at first glance, the series is also a product line with a strong sense of future. It will rely on laser, split, intelligent perception and other product highlights to break through to refresh the form of Internet TV.

According to Liu Bin, vice president of Global Zhida, and Liu Shang, head of product management, seeing the advantages of the full-matrix industrial chain owned by the Internet TV industry is only a basis. The new product strategy that subdivides the needs of the crowd and users is more conducive to seeing the application of force from a full-blown scenario to achieve multi-screen interaction around smart healthcare, smart payment, smart services, and smart entertainment. This also indicates that under the wave of Internet TV intelligence, it will still have a three-dimensional market and industrial development system.

Liu Bin, Vice President of Global Zhida, and Head of Product Display, Releases New Product Strategy at AWE 2017

Matrix Leading to Realize Trending Wisdom Experience

Looking at the direction of the entire industry chain, we are still looking at the single strength of all links in the industry chain since 2016, and we intend to create the effect of industrial convergence on the basis of Internet TV. The AWE event is a comprehensive achievement that is still full of surprises.

In the core exhibition area, around the brand-new product series, we not only carried out a comprehensive product integration, but also strengthened cross-embedding of content and application resources on the basis of strengthening the targetedness of the three large groups of people. Content, relying on fully autonomous CAN UI smart TV operating system, according to different viewing habits, viewing rhythm, pursuit of drama preferences, selection level and other multi-level indicators, to achieve accurate distribution under the deep integration of big data analytics, making different users Looking at the massive content resources, we can make smart choices, truly realize thousands of people, and present the content value efficiently.

See still TV dazzle, watch series highlights products

However, it is also the matrix integration of rich application resources. In the experience section, there is an interactive education platform for home applications to meet the growing demand for living room learning; an upgraded version of the TV GAME platform for young users is also set up, and a large number of industry-leading 4K simulation games will be visualized. Balanced, extremely detailed hardware performance is played incisively.

AWE 2017 Watch Show Area - Game Experience Zone

In the "CAN Smart Home" experience area, closely integrated with the development of smart homes, the show still shows a strong and profound industrial matrix structure. In the core Internet TV field, high-end laser TVs that integrate deeply with home experiences and integrate the dual function design of televisions and theaters are displayed, and they are the core of the industry, demonstrating the most complete smart product line in the industry. According to the in-depth understanding of smart homes, smart homes, intelligent windows, smart switches, smart sockets, etc. are already available in smart home energy scenarios, smart voice, environmental monitoring, and smart security. The whole family of smart home hardware layout, and the formation of a complete full voice control, full data collection, full-platform interactive smart home to achieve the ability, but also make it still become a rare full closed-loop independent smart home technology manufacturers.

AWE 2017 see still exhibition area - "super energy zhijia" experience area

In addition, Universal Zhida also released a portable Bluetooth speaker called CANsolo S during AWE. This speaker is based on the simple design of the Nordic, using DSP frequency chip, through the CSR CVC technology to eliminate noise interference, bringing a dynamic and flexible scene experience. Global Zhida's profound professional accumulation in the audio field also makes it a strong flanking support for the independent audio product line that is currently scarce in the Internet TV industry.

CANsolo S Portable Bluetooth Speaker

Break through the "Red Sea" and expand platform for innovative life

People in the industry believe that in the era of competition in which Internet TV accounts for nearly 90% of TV retail sales, the Internet TV market “Red Sea” is fiercely fighting. According to the “2017-2022 China Smart Internet TV Industry In-depth Survey and Industry Forecast Report” released by Zhiyan Consulting, the Internet TV industry chain will usher in the transfer and release of nearly 150 billion yuan in market value. This further promoted the "killing" between Internet TV brands. Before the new round of market eruption, whoever first takes control of the industry chain and uses it effectively, whoever will seize the industry opportunities.

At present, it is still based on the full matrix industry chain and built on the basis of hardware: an open cooperation platform, content platform, e-commerce platform, promotion platform, and service platform, etc. It has grown into one of the few companies in China that can develop in depth. Platform business model brand.

Looking at the content and resource advantages of still relying on the licensee's CIBN, it will firstly launch the “living room mobilization”, and the integrated smart TVs, cloud boxes, sound tyrants, smart homes and many other intelligent terminal products will fully enhance the family’s intellectual interaction and community aggregation effects. Smart products, such as TVs, smart sensors, somatosensory game guns, smart-looking smart cameras, and even the “Super Energy Wisdom” hybrid cloud solution, will become a breakthrough in the “Red Sea”. Matrix value products in the full matrix industry chain. The top five profit models for software cooperation, hardware sales, content fees, value-added services, and joint promotion will also further amplify the value under the product strategy plan.

Returning to AWE's theme of "Smart Life", it can be foreseen that if we look at not yet coming to fight in the "Red Sea", we will pay more attention to the construction of Internet eco-experience homes and use the full-matrix industrial chain to "make innovations." Closer to life, brings smarter future life to consumers.

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