2012 air conditioner market sales year-on-year decline analysis

This year's sustained economic downturn led to insufficient consumption tension. Domestic air-conditioning market sales fell by 25.12% year-on-year, and sales decreased by 19.36% year-on-year. The situation of significant growth stopped abruptly and the domestic air-conditioning market entered an adjustment period. In stark contrast to the overall decline in the air-conditioning market, Haier air-conditioner increased in the 2012 cold year. According to statistics from China Yikang, the retail sales of Haier air conditioners increased by 31.06% year-on-year in the first two months of 2012, when the ratio of retail sales to retail sales fell by more than double digits.

Gree air-conditioners are also growing against the trend. Data shows that from the cold year of 2012 to April, the cumulative shipments of Gree's inverter air conditioner reached 9.034 million units, an increase of 63.4% year-on-year, and 41% higher than the industry average.

Liu Buchen, senior observer of the household appliances industry, said in an interview with the media that the implementation of the “energy-saving subsidies” policy will effectively promote the popularization of high-efficiency, variable-frequency air-conditioners. It is expected that by May 2013, the market share of inverter air conditioners will increase to 65-70%.

It is understood that in the field of frequency conversion technology, Haier successfully achieved 0.1-160 Hz 15W ultra-wide frequency running one minute quick cooling 3 minutes speed effect; in the intelligent human design, Haier air conditioning has launched a voice remote control, can Intelligent products that implement WIFI IoT functionality.

There are also industry analysts, said the application of new technologies, as well as the improvement of after-sales quality, so that enterprises have long maintained a dominant position in the competition. In the past, brand value and recognition have been improved. The brand's advantages have played a significant role in the overall decline of the industry and can play a key role in growth.