Benefiting from policy promotion and support, China's LED market has made great progress. LED lighting products have been widely used in many fields such as industrial, commercial and home lighting. Driven by the growth of downstream application market, the scale of China's LED lighting market has expanded rapidly.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of China's LED lighting reached 245.4 billion yuan in 2016, a year-on-year increase of 16.6%, and continued to maintain a rapid growth momentum. In the future, benefiting from the continued support of national policies, the enhancement of awareness of energy conservation and environmental protection, the further decline in the price of lighting products, and the continuous improvement of product quality, the scale of China's LED lighting market is expected to continue to expand. By 2020, the market size of the industry is expected to exceed 461.4 billion yuan.
LED driver power supply is an indispensable part of LED lighting. Driven by the LED lighting market, the LED driver power supply market has also grown rapidly. According to GGII statistics, in 2016, the output value of China's LED lighting power supply was 19.8 billion yuan, accounting for 61% of the global output.
China's drive power market has developed rapidly in recent years, and competition in the industry has intensified. Among them, the competition in the small and medium power market with relatively low technical requirements is particularly fierce. The small and medium power LED driver power supply is mainly used for indoor lighting. The market scale is very large. However, because the technical requirements for medium and small power drive power supply are relatively low, there are a large number of enterprises producing, and the price competition in the industry is extremely fierce. Many companies' gross profit margin has dropped to 15 %about.
Since 2016, many companies have gradually withdrawn from the industry, but some companies have achieved rapid growth through technological advantages and product quality, such as Serby. From 2014 to 2016, the company not only increased its operating income from 88.82 million. 133 million, compound growth reached 22.5%, gross profit margin is to achieve triple jump, from 26.35% to 39.21%, in the case of the entire LED environment is not good, it is not easy to obtain such results, it is worthy of peer research .
In the high-power drive power market, because high-power LED drive power is mainly used in LED outdoor lighting and landscape lighting, it needs to meet the requirements of dealing with harsh environments. The R&D and production technology threshold is relatively high, the process is complex, and the participants are relatively few. The market competition is not as competitive as the competition in the low-power market. The market conditions and the rapidly growing downstream demand that were previously in short supply have led some traditional power supply manufacturers to enter this field, but due to their technical and technological specialities, some LED drive power companies have exposed more problems. Therefore, after several years of development, the market share has gradually concentrated on several advantageous enterprises.
At present, leading enterprises in the LED high-power drive power industry have obtained strong working capital through capital operation, and have expanded their production capacity on a large scale. The production technologies and processes of other enterprises have gradually increased, product quality stability has improved, and there is strong market competition. ability.
I. Analysis of the competitive landscape of China's LED lighting high-power drive power supply
LED high-power drive power supply is an important market for LED drive power. Because of its high technical barriers, brand barriers and product certification barriers, the market concentration is relatively high. At present, China's LED drive power companies mainly include Infineon and Moso. Power, Shanghai Mingzhi, Yusheng Electronics, Jiansen Technology, Guangzhou Kaisheng, Shilong Fuhua, etc., GGII through the long-term tracking of domestic LED drive power companies, comprehensive technology, market share, product quality, industry reputation and other factors In 2016, we selected the top 5 enterprises in China's LED lighting high-power drive power competitiveness (this list does not include foreign companies and Taiwan enterprises).
01, Hangzhou Yingfei Te
Founded in September 2007, Infineon Electronics is headquartered in Hangzhou. The company is a key high-tech enterprise in the National Torch Program engaged in R&D, production, sales and technical services of LED drive power. The sales volume of LED drive power is the third in the world.
Infant mainly developed outdoor lighting high-power driving power supply before 2010. The products are mainly used in LED street lights, tunnel lights, etc. In 2011, it also began to involve indoor low-power lighting power supplies. The products are mainly used in lamps, downlights, bulbs. ,Panel Light. In 2016, the company's revenue reached 632 million yuan, a year-on-year increase of 24%, of which large and medium power LED drive power sales of 618 million yuan, accounting for 97.8%.
02, Shenzhen Maoshuo
Shenzhen Maoshuo Power Technology Co., Ltd. was established in April 2006 and is headquartered in Xili Maoshuo Science and Technology Park, Nanshan District, Shenzhen. The company's high-power LED driver power products are divided into constant voltage source, constant current source and constant according to their functions. Stream module, intelligent control drive four categories of seven series, mainly used in high-power LED street lights and tunnel lights. Major customers include Qinshang Optoelectronics, Foxconn, BYD, Zhenmingli Group, Dehao Runda, Guoxing Optoelectronics, Shandong Zhongwei, Beijing Langboer, Xi'an Liming and other domestic LED street lights and tunnel lights manufacturers.
Moso Power currently has two production bases, one in Shenzhen and the other in Huizhou. The factory area of ​​Shenzhen headquarters is about 30,000 square meters, and the factory building in Huizhou is about 50,000 square meters. It is still in the process of construction. In 2016, Moso Power's LED power supply sales were 259 million, an increase of 62.86%.
03, Shanghai Mingzhi
The predecessor of Shanghai Mingzhi was Mingzhi Limited, which was established on July 7, 1998. Headquartered in Shanghai, the company's LED driver power products range from outdoor functional lighting, landscape lighting and intelligent building lighting to special areas such as automotive lights, medical lighting, CCD precision lighting in industrial automation, and products are sold to Japan, Europe, The United States, Southeast Asia and other markets. Customers are mainly domestic and foreign well-known intelligent system manufacturers, LED application manufacturers and globally renowned electronic component distributors, including Stanley, Arrow, Acuity Brands, Schereder, Secom, Iguzzinni, Op, Shanxi Guangyu, Haoyang Electronics.
The company's LED driver power supply is mainly based on outdoor functional drive power. Currently, programmable LED driver and LED intelligent driver, LED intelligent lighting control and drive system are being promoted. In 2016, the company's basic driving revenue was 103 million yuan, a year-on-year increase of 141%, and intelligent lighting control and driving business revenue was 76.53 million yuan, a year-on-year increase of 30%.
04, Yu Sheng Electronics
Shenzhen Yusheng Electronics Co., Ltd. was established in 2011 and is headquartered in Shenzhen. It has more than 500 employees. It is a high-tech enterprise integrating R&D, production, sales and service. 50 million fixed assets,
Yusheng Electronics focuses on R&D, production and sales of high-power LED driver power. With its own brand, it also maintains long-term business contacts with brands such as Shenzhen Yaohao and Ningbo Lesotho Lighting, and has gradually won the market with reliable product quality and service. The total sales volume has increased steadily year by year, and it is a well-known supplier of LED drive power in South China.
05, Jiansen Technology
Founded in 2010, Shenzhen Jiansen Technology Co., Ltd. is a Sino-foreign joint venture funded by China, Japan and Taiwan. The company is a national high-tech enterprise integrating R&D, production, sales and service. At present, the company's growth momentum is very fast, has become a dark horse of high-power LED drive power. In 2016, the growth rate of Jiansen Power has exceeded 100%. Currently, the cooperation targets are domestic first-tier manufacturers, mainly in South China, North China, Southwest China and East China. In terms of exports, it is mainly based on European and American regulations.
Second, China's LED lighting medium and small power drive power competition pattern analysis
LED lighting medium and small power driving power supply is mainly used in indoor functional lighting driving power supply field. Due to low technical difficulty and more entrants, the market share is relatively scattered. In 2015, it was a very difficult year for most LED lighting companies, and it was also felt for companies with small and medium power LED drive power. In 2015, a large number of more than 10% of LED drive power companies (mostly small and medium power LED drive power companies) withdrew from the market. In the second half of 2016, with the overall recovery of the LED industry, small and medium-sized power drive power companies have the opportunity to breathe, but the overall situation of small and medium power supply industry price competition, low gross margins have not been effectively improved.
Faced with fierce price competition, power supply manufacturers are constantly adjusting prices, power supply costs have bottomed out, and even more difficult is that some raw materials are still rising in price in 2016, and labor costs are also rising. Therefore, there will be a large number of small-scale power supply manufacturers going out of business in the next year or two.
In fact, in 2016, Deli Optoelectronics and Ruigu Technology, two main LED small and medium power drive power companies, have decided to clean up and convene suppliers for debt reporting and liquidation because of overcapacity and industry triangle debt. In the future, the LED power supply industry will tend to be concentrated in the direction of development, that is, the bigger the big factory, the smaller the small factory, or even swallowed or closed down.
In 2016, it was a tough year for many small and medium-sized LED power companies. However, for a company with a certain scale and good customer quality, it is a year of struggle, the reduction of competitors, and the concentration of the market. The promotion has made these companies full of confidence in the future market.
GGII selected the top 5 enterprises in China's LED small and medium power drive power competitiveness in 2016 through long-term tracking of domestic LED driver power companies, comprehensive technology, market share, product quality and other factors.
01, Igor
Igor Electric Co., Ltd., formerly known as Risheng Electric Manufacturing Co., Ltd., was established in 1999 with a registered capital of 98.99 million yuan. The company has three production bases in Shunde, Nanhai and Chancheng. The main product series include five types: inductive mode power supply, electronic mode power supply, special transformer, power transformer and transformer core component. It is widely used in lighting, electric power and new. Energy, industrial control and other industries.
GGII research shows that Igor LED driver power products include European, Chinese, American and waterproof four series, mainly used in ceiling lights, downlights and outdoor landscape lights, street lights, etc. In 2016, Igor LED The driving power supply is about 400 million yuan.
02, Leyford Optoelectronics
Shenzhen Laifu Photoelectric Co., Ltd. was established in 2007 with a registered capital of 48 million yuan. It has established R&D and production bases in Shenzhen and Sichuan. At present, it has more than 1,000 employees, office and factory building area of ​​more than 40,000 square meters, with an annual output value of 250 million yuan. The company's main products are mainly LED lighting power sources such as lamps and panel lights.
GGII research shows that Leyford has a good reputation in the industry, especially its LED panel light power supply, the company is one of the domestic LED indoor functional lighting power supply.
03, Saiby
The company is a national high-tech enterprise mainly engaged in R&D, production, sales and service of LED drive power. The company and its predecessor's main business is the development, production and sales of inductor transformers, mainly providing supporting services for LED drive power manufacturers. Based on the company's accumulated advantages in the inductor transformer industry, in order to meet the needs of strategic development, the company gradually explored the downstream LED drive power industry, and made great progress in the design and production process of LED drive power in 2010, starting business in 2011. Extends to the LED driver power industry. In 2016, the company's operating income reached 133 million yuan, with a gross profit margin of 39%.
04, Kegu power supply
Guangdong Kegu Power Co., Ltd. was established in 2008 with a registered capital of 10 million yuan. It is a high-tech enterprise of LED drive power supply with integrated R&D, production, sales and service. It develops and produces LED drive power with independent intellectual property rights. Stable and obtained ENEC, CCC, UL, TUV, CE, CB, SAA, SEMKO, RoHs and other domestic and foreign authoritative certification institutions. In 2016, the sales of Kegu Power LED driver power supply was about 103 million yuan.
05, Ochs
Ochs is one of the first companies in China to develop, manufacture and sell LED lamps. As LEDs become more familiar and accepted by consumers, the competition in the LED lighting market is becoming increasingly fierce. Orches has turned the company's core products into the development and production of high-end LED dimming power. In 2008, the company changed its name to Ochase Industries. After more than 10 years of development, Ochase Industrial has become a leading supplier of LED dimming power supply and control systems and a provider of intelligent lighting solutions.
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