Feng Xing: LeTV's total mobile phone sales reached 5 million units

Netease Technology News January 21 news, LeTV Holdings senior vice president, LeTV Mobile President Feng Xing announced today that as of now, LeTV's total mobile phone sales exceeded 5 million, which took eight months.

It is understood that LeTV mobile phone began to go on sale in May last year, and its sales volume exceeded 4 million last year. So far, the total sales volume of LeTV super mobile phones has reached 5 million, including Le 1, Le 1Pro, Le Max, Le 1S and so on.

For the 2016 target, Feng said that the sales target of LeTV's mobile phone will be locked at 15 million next year, and LeTV Mobile plans to produce between 25 million and 30 million.

Feng Xing called this "the tiger's mouth to eat." In his view, the market will not give 15 million more space to LeTV, and the growth of LeTV will cause some mobile phone manufacturers to shrink rapidly and even withdraw from the market. In particular, when the sales volume of LeTV mobile phones has changed from one million to ten million, it means that they have come out of the niche and have actually moved the plates of mainstream manufacturers.

"For LeTV, 2016 is very important. It can even be said that to some extent, how far LeTV can go." Feng Xing told Netease Technology that 2016 is a watershed and the mobile phone market may be re-divided.


In addition to throwing specific sales targets, Feng Xing believes that another factor supporting its sales of 15 million units in 2016 comes from offline. According to reports, next year, LeTV mobile phones are said to be fully liberalized, and the mobile phone LePar store will be developed. The traditional TV LePar will also launch mobile phone services to improve the offline layout of mobile phones.

On the other hand, the overseas market is also the growth point of LeTV's mobile phone. In fact, according to the "India Times" report, LeTV has officially entered the Indian market and launched Le Max and Le 1S in the country. LeEco also said in a statement that the company will establish a network of 555 around-the-clock service centers in India and set up a research and development center in the southern Indian city of Bangalore, recruiting more than 1,000 people, working on TV, mobile phones, accessories, music store websites and clouds. Development of services.