The market structure of smart speakers is undergoing subtle changes after the listing of Apple HomePod. According to Strategy AnalyTIcs statistics, in the past year, global smart speaker shipments reached 32 million units, a year-on-year increase of more than 300%. In 2018, smart speaker shipments are expected to reach 56.3 million units, of which Amazon, the earliest layout of smart speakers accounted for The rate is over half.
In less than a month after Apple HomePod smart speakers went public, the market share has reached 3%. And the supply chain is rumored that Apple will launch a cheap version of HomePod in the second half of the year, the lowest price is less than half of the HomePod just listed, to challenge Amazon's dominance in smart speakers.
In the face of competition from newcomers such as Apple, Amazon is also actively seizing the market, and the voice assistant Alexa will be a big help. It is reported that after the Amazon Alexa voice assistant became famous with the Echo smart voice speaker, it will not only accelerate the launch of second-generation products in 2018, but also quickly expand its high-, mid-, and low-end product lines to accelerate its stable market position.
In addition, Amazon has also expanded its new Echo Spot and Echo Button products to fully integrate all smart home applications in Alexa's smart voice interface. After Amazon has successfully established its foothold in English-speaking countries and started to strike Japanese and German versions, its dominant position in the global intelligent voice interface application product market is still expected to remain strong for some time. As a major chip partner, MediaTek is expected to become the main beneficiary.
At present, Alexa has access to a large number of third-party hardware and software equipment, and its functions are becoming more and more powerful. Not only is it easier to understand natural language input, but the accuracy of the answer is higher. In contrast, Microsoft Cortana and Apple Siri are far behind Alexa.
It is reported that Amazon's 2017 Echo series product shipments should exceed the level of 10 million units, and even approach 15 million units. After many new markets, new applications and new products will be added to the Alexa ecosystem in 2018, industry sources estimate that terminal application products based on the Alexa intelligent voice interface will increase shipments in 2018 Fan, challenge the scale of more than 30 to 40 million units throughout the year.
Among them, the Echo series products are still the main focus, but the new products of Echo Spot, Echo Button, and the emerging household products developed based on the Alexa smart voice interface, the subsequent growth explosiveness is also quite strong, which is expected to make Amazon stabilize the global smart voice related product market Of the dragon's head.
Industry insiders pointed out that Alexa's earlier introduction and more mature voice and semantic recognition technology made it famous in the Amazon Echo series of products, proving that the intelligent voice interface has a strong selling point in smart home and Internet of Things applications. As a result, in 2018, many home appliances with high unit prices such as TVs and refrigerators set off a wave of smart voice control introduced by global consumer electronics manufacturers.
And this wave of industry chains has also encouraged global cloud service providers, Internet companies such as Google, Microsoft, Facebook and Apple, and major consumer electronics companies to be highly motivated to persevere to compete with Amazon. Prior to this year's CES, Google Assistant and Amazon Alexa launched a "death knock", and both sides have announced cooperation with more hardware manufacturers. Among them, Kia Korea announced that it will implant Alexa; Google Assistant announced that it has obtained partners such as Lenovo, HTC and LG.
In the face of this trend of intelligent voice control applications, which are blowing from English to non-English speaking countries, terminal application products have also begun to penetrate from independent smart voice devices to other smart home products, and their own smart voice control interface will be indispensable. .
In addition, chip supplier MediaTek is becoming a guest of all manufacturers. MediaTek, as a major chip partner for Amazon's smart speakers, has driven orders and satisfaction for the Amazon Echo series, and it has also been well recognized. At present, MediaTek has entered the Apple HomePod supply chain, which can boost the performance and market momentum of Apple's current HomePod and subsequent related intelligent voice devices.
However, at present, with the intelligent voice interface having many technical challenges such as recognition, accuracy, noise reduction, pointing and compatibility, which need to be solved urgently, Amazon is clearly at the forefront. At the same time, under its series of active market seizures, other temporarily lagging competitors will be filled with more pressure in 2018, and the listing of Apple HomePod may bring variables, but at present it still needs to be exerted. (Proofreading / Xiaoqiu)
An electronic clock device with a wireless network monitoring camera is characterized in that it comprises an electronic clock device body with a wireless network monitoring camera; the electronic clock device body with a wireless network monitoring camera is composed of a foot, a wireless transmission module, a It consists of a rechargeable battery, a speaker, a touch display screen, a camera, a casing, an infrared device, and a microprocessor; the feet are fixedly installed at the bottom of the rechargeable battery; a casing is fixedly installed on the top of the rechargeable battery, and the The interior is provided with a touch screen, a camera, an infrared device and a microprocessor; the microprocessor is electrically connected to the rechargeable battery through wires; the wireless transmission module, speaker, display, camera and infrared device are connected to the micro processor through wires The display screen is arranged at the bottom of the camera, and the camera is surrounded by an infrared device; the wireless transmission module is fixedly installed on both sides of the rechargeable battery, and the speakers are opened on both sides of the casing
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