The opponent is too strong. After reading the news of Apple's new generation of full-screen flagship iPhone X, the grain and Android phone manufacturers had to be nervous.
The full screen has been seen by a large number of mobile phone brand manufacturers as a good opportunity to catch up with Apple and rebuild its glory. But today, everyone is in front of Apple, the gap is still too big.
Last week, when Huawei vigorously promoted the artificial intelligence performance of its own Kirin 970 far beyond Apple, Xiaomi Leijun poured cold water on another forum: "Apple iPhone is still in an absolute leading position compared with domestic mobile phones, we have to admit The gap." And the same, Lei Jun also said once in January this year.
After yesterday's Xiaomi Mix2 and Xiaomi Note3 conference, Lei Jun said in an interview: "Apple is a god-like existence in the mobile phone industry. Out of respect for Apple, Xiaomi will release the road to change on September 11. Although he is right The work is very confident, but still maintain a modest and learning attitude."
Under the voice of “overtaking†of domestic mobile phone manufacturers, Lei Jun’s efforts to support his own competitors are really not conducive to the promotion of their own products. But under the huge breakthrough of iPhone X, Lei Jun had to actively show his humble attitude.
Because now even the relatives of the Android system - Google, have been a lot of shocks because of Apple's new products.
In fact, in mid-June this year, after Apple released ARKit on WWDC2017, various actions of Google began to appear abnormal.
Here Xiaoxin wants to explain: Google is not normal, because Google's new actions have nothing to do with the plan announced on Google I/O2017 in May this year, and there is something wrong with it.
Wang Xuehong’s face is going to be cast. What does Google think of HTC?After the Apple WWDC2017 Developer Conference, it was reported that Google wanted to invest in HTC. At that time, the industry felt that it was a fake news, because Google is now lacking in technology and patents on Android smartphones. Investing in HTC can only help him to be honest. The real-time Pixel series of mobile phones does not make any sense. This is a very embarrassing and abnormal thing.
As a result, this incident was not noticed at the time. But then HTC's actions began to increase.
First, HTC will cooperate with Google to produce a mobile VR all-in-one, and also access Google's Daydream platform. Then there was news that Google was not satisfied with the cooperation plan given by HTC at the time. HTC is preparing to set up an independent company to cooperate with Google to develop a VR machine. At the same time, the sales of HTC U11 will rise for a while, the industry is moving the bench to prepare to read jokes, but also wants to make a big news that "HTC is finally dead."
But the direction of things is getting more and more complicated. Google and HTC approached the acquisition of investment, and more and more sources have officially confirmed this. There is a poor performance in front of HTC, so the logic of "HTC is going bankrupt, Google is kindly taking over" is generally accepted.
This was later rumored that HTC had to split the VR business, and then packaged it to Google or other domestic manufacturers, and there was a door to say "HTC does not look at mainland manufacturers, even if the bid is higher, it also prefers Google." A group of people who were eating melons were excited, and they almost forgot the day after the day.
In fact, HTC has always been a very pro-Taiwanese Taiwanese manufacturer. Wang Xuehong and other HTC executives have long supported Taiwan's Blue Camp Kuomintang. If it wasn't for Wang Xuehong's support, Ma Ying-jeou could not be re-elected. It should be known that the history of the development of the mainland semiconductor industry should be known. Wang Xuehong took VIA and the mainland government to cooperate with the mainland government, and held the enterprises such as Lenovo, Great Wall and Founder. The most profitable is Lenovo, Wang Xuehong's VIA directly exports complete computer solutions to Lenovo, helping Lenovo to introduce a supply chain from Taiwan, which has created Lenovo's glory.
What's more, HTC is still far from being insolvent. Although HTC has lost money for three years, it is thick. What's more, the founder Wang Xuehong has his own family behind him. Wangjia is stronger than Foxconn in the global OEM, mold and chemical markets. If it is not for business cooperation, HTC does not even have to accept external investment.
Therefore, it is impossible for HTC to split the VR star business to clear the market.
At the end of August, finally a decent rumor came out: Google will invest in HTC's mobile phone business instead of the previous acquisition. HTC splits its vive VR business to make it easier for Google to invest in its own mobile phone business. This shows that HTC has the initiative to invest, and does not want other companies to mix their own VR business.
As the well-deserved boss in the smartphone market, Google is too shameful. The smoke bomb has been in operation for several months, and it is actually going to invest in a mobile phone business that has lost three years in a row.
This is a very big anomaly for Google.
Analysis and analysis, Google suddenly decided to invest in HTC mobile phone business, and even has been cast by Wang Xuehong, there is only one reason: Google fancy HTC's technology and industry chain accumulation on mobile AR.
Google AR, got up early in the morning and got a late setIn three months, Google has also rushed to launch its own AR developer suite - ARCore.
This is in contradiction with Google's established strategy. Google under the management of Pichai has been independently operating the AR mobile project Project Tango, with the intention of independently developing high-end Android phones.
Pichay is trying to build a high-end AR mobile phone solution from Google, and then control the entire high-end Android mobile phone market, in the low-end entry Android One project, up and down, to achieve the purpose of controlling the entire Android ecosystem.
But Google has not been proud of open source?
The Project Tango project has already released the Android mobile phone prototype in early 2014, and a tablet prototype was released at the end of the year, all for developer marketing. The price is too high, more than 1,000 dollars.
By 2015, Google will start working with mobile phone manufacturers to promote the production-oriented version of Project Tango for consumers, but only Lenovo and Asus responded to Google’s call. Or Google feels that other vendors are either technically unspeakable or disagreeable. They only picked two trials to promote cronies.
Lenovo phab 2 pro, ASUS ZenPhone AR two AR phones have been released, Lenovo has been listed for a year, but there is no movement. In 2016, Lenovo was afraid that it would not be a fire. It also produced a modular design of Moto Z. At the press conference, a lot of concept technologies were being developed. The last move was not small, but there was no result.
So far, Google's Project Tango has failed on both hardware and software. And Google followed Apple, and ARCore, which was made out of Apple's ARKit Developer Suite, is proof that Google has admitted to failing on the Project Tango project.
Before Xiaoxin was in the position of "the king of Google Android, would you fall in the AR era?" ", has detailed the huge gap between Google ARCore and Apple ARKit. One of the most trembling for Google is that Apple's ARKit supports all iPhone and iPad products after the iPhone 5S, with almost 500 million stock devices. And Google can only promise to "launch ARCore 1.0 this winter, so that 100 million people can grab Android phones to play augmented reality."
The gap is judged.
By next week, Apple will have more than 200 million devices supporting the ARKit ecosystem and can play a variety of AR applications. Android users can only blink. This will greatly damage the reputation and status that Google has won for Android for so many years.
Can Google not worry?
Therefore, Google's investment in HTC, the biggest purpose is to take a look at HTC's AR technology. HTC has been developing ImageChip chips since 2010. Its purpose is to assist smartphones in implementing AR functions through mobile phone cameras. In 2013, the second generation ImageChip was released for the HTC One dual-camera mobile phone of the year. This generation of mobile phones has been able to support AR applications.
Unfortunately, at the time, Pachai kicked Rubin out of the game and took over the Android business. Then Picay no longer gave HTC any support, which led to the failure of HTC's AR ecosystem.
Now HTC's latest ImageChip technology has been used in vive VR helmets.
HTC has a deep accumulation in the field of AR hardware and software. Even if its own mobile phone business is rapidly falling, these technologies have also been used in VR helmets, and have achieved sufficient continuation and development.
Therefore, Google can move so frequently in the three months, with Wang Xuehong's ugly face, but also to invest in the HTC mobile phone business.
However, at this time, Google’s current CEO, Pachai, is very embarrassing.
Pichaya has been seized, but this is not necessarily usefulStudents who pay close attention to Google’s dynamics may have discovered from Google’s recent actions that Pitchay’s current Google CEO has been seized.
On August 3, Google established a new holding company called XXVI Holdings.
This new company is very strange, and unlike Google's previous style, every little thing has to be advertised. The new company XXVI has taken on a number of cutting-edge strategic-level businesses that were originally managed by parent company Alphabet and subsidiary Google. The parent company Alphabet means "letter", XXVI is the meaning of Latin 26, and it is "there are 26 letters". On the other hand, the two companies XXVI and Alphabet are in a level relationship.
And after the new company was formed, Google was downgraded a level in the entire Alphabet.
These actions are very large, and it is a new organizational structure adjustment after the reorganization of Google in 2015. It makes a lot of sense for Google, but the official has done a low-key process.
The reason is simple: after the restructuring of the company, someone was demoted and relegated. This person is Pichai.
Pichai
The new company XXVI took away a number of important XLab projects from Pichal, which were originally owned by Google. Since the establishment of XXVI, Pichai is still the director of Alphabet and the CEO of Google, and is responsible for the daily management and operation of Google. The subsidiary Google was downgraded throughout the Alphabet Group, and the Pachai position was actually down.
The CEO and directors of the company group have been downgraded, which is not a shame for any company. Google certainly doesn't want to be loud.
Back to Picay, Pichal was an Indian executive in Silicon Valley, and the identity of Google CEO made him a business star. In 2013, Pichai and Rubin, the father of Android, finally won the Android business in Rubin's hands, and then promoted to Google CEO. In the past two years, he has been promoted to a raise, and he is in a good position. There is a feeling that the ancestral graves are overdose.
After receiving the Android business, Pichaya led the independent operation of the Project Tango project, and completely abandoned the plan of Rubin's original cooperation with mobile phone manufacturers to develop AR mobile phones.
In fact, more than this, Pichai has also completely changed the Android R & D direction set by Rubin. The screen adaptive and virtual button technology that Rubin laid out in 2010 and 2011 was originally designed to give third-party system vendors more system customization rights, and then gradually moved closer to the full screen. But after Pitchai took over, he immediately tightened Android permissions, and screen adaptive technology became Google's official CTS, GTS application testing service. The Android ecosystem has lost the opportunity to create a new interactive experience, and can't do more in the full screen area.
Yesterday, at the Xiaomi new product launch conference, Lei Jun said that in order to adapt the system application, he specifically found Google communication, and communicated for about half a year before passing. This was only achieved when Xiaomi had Hugo Barra sitting in the town. This also shows that Pachai has set up many obstacles for the ecological innovation of Android mobile phones. This situation is completely impossible in the Rubin era!
Even under this full-screen wave this year, Pichal led the Pixel mobile phone project, the product developed is a regular screen phone. The pure-screen Android full-screen mobile phone has to rely on the father of Android - Andy Rubin, who was kicked out, to make an EssenTIal PH-1. Pichaya is really a big scorpion.
Now that Google has missed the opportunity of four-year comprehensive screen and AR technology ecological development, Pichai has an unshirkable responsibility.
And Picay was seized in this way, indicating that Google executives are really anxious now.
In May of this year, Pichai also talked and laughed on Google I/O2017, and he was able to promote the "artificial intelligence first". In the second month, Apple’s ARKit came out, and Pachai’s words became jokes. Now for Google executives, nothing is more important than AR phones.
In four months, Apple's new machine changed everything.
Now that Google pays so much attention to the AR technology in the hands of HTC, will the two companies be able to renew the glory of cooperation in the next year?
It depends on the new management changes within Google. After all, the company that Google bought before, without exception, has entered the edge of death. I hope that HTC can get rid of this spell with the attitude of investment cooperation!
Or ask Rubin to return?
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