On March 22, Ams Semiconductor (ams) held a new office opening ceremony in Shenzhen, and talked with industry insiders about the development trend of artificial intelligence, driverless and industrial 4.0 and the future planning of the company. This is followed by ams and Audico and Ningbo Haoyu Optoelectronics announced another major move after the cooperation. Let's take a look at the related content with the network communication Xiaobian.
In recent years, with the explosive development of intelligence and industrialization, sensors have ushered in a huge development. Under this background, ams has seized the opportunity of the market and developed rapidly. The original wafer and packaging plants are far away. Can not meet the needs of the market, and open the road to expansion and development. It is understood that ams subdivides products and solutions into imaging, optics, audio and environment. The application market is in many fields of technology such as consumer, communication, industrial, medical and automotive.
In 2017, the total revenue of ams reached 1.06 billion euros, a year-on-year increase of 93%, of which the consumer and communications market accounted for 69%, and the automotive, industrial and medical markets accounted for 31%, setting a new record. In addition, ams has also expanded in the hottest 3D sensor field today. The leading VCSEL technology will become the main advantage of ams in the 3D sensor market. It is expected that internal manufacturing starting in 2019 will further promote differentiation.
Ams CEO Alexander Everke said: "In the expansion process, ams acquired a lot of companies, but the focus of the acquisition is mainly on the technology of the company, not the short-term profits, which is also a long-term strategic consideration for the company."
Ams CEO Alexander Everke
As you can see, the iPhoneX's face recognition feature has made the industry recognize the power of 3D sensors, but this is just the beginning. According to Alexander Everke, 3D spectroscopy has many application scenarios. In addition to the current occupancy monitoring and personalization, gesture recognition and intelligent lighting applications in mobile computing, it can also play a big role in industrial applications. , including 3D position sensing, automated robots and pattern recognition and other new application scenarios. In addition, a future development trend is the application of smart home and Internet of Things, including face recognition, etc. This application also includes spectral sensing, 3D sensing and audio.
For the future of 3D sensing, Alexander Everke is also optimistic. He believes that the future application of 3D sensing in the automotive industry will rank second in terms of market size, second only to the mobile field. It can be used in a wide variety of 3D radars for driver identification, driver monitoring and smart gestures. It can be predicted that by 2022, the 3D consumer market will reach $6 billion. 3D imaging applications include 3D modeling, augmented reality, virtual reality, high-end gesture recognition, facial recognition, smart home and various game applications, and ams will seize this opportunity to continue to bring high performance to the market. The widest range of diverse products.
In addition to the products, ams solutions are also widely distributed. In the field of optics, in addition to 3D sensing, ams also introduced true color XYZ sensing, spectral sensing, time-of-flight and biosensing technologies; in imaging, ams has CMOS imaging, VCSEL, optical packaging and 3D imaging. Solutions and software; in the audio field, ams uses POW:COM to implement accessory charging and communication and MEMS microphone interface; in terms of environment, ams has developed a series of sensors for temperature, pressure, gas, humidity, etc. Internet of Things or mobile market. Of course, the development of the enterprise is also inseparable from innovation. The new products such as near-infrared sensors and curved sensors developed by ams have also won unanimous praise from the industry.
At the same time, the sensor market in advanced industries and the automotive industry will also become the focus of ams' attention and development, such as factory automation inspection, smart city, transportation logistics, aviation industry, life sciences and agriculture. When talking about the development of Android mobile phone 3D sensor, Alexander Everke said: "It is expected that Android mobile phone 3D sensor can achieve mass production in 2019, but during this transition period, some Android manufacturers may launch some 3D. Inductive phone model."
Finally, regarding the investment in the Chinese market, Chen Pinglu, vice president of sales and marketing for Ams Greater China, said: “We will increase our investment in the Chinese market to gradually strengthen the competitiveness of our local total solutions, even very core technology research and development. Ability, we believe that ams will usher in great development in the Chinese market."
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