According to research institute Digi-Capital 2016 AR/VR investment report. According to the report, the amount of investment and financing in the AR/VR sector has exceeded $1.1 billion, and in contrast, the total investment in the AR/VR sector for the full year of 2015 was $686 million. At the same time, market research firm Gartner predicted the virtual reality market. They expect that the sales of virtual reality helmets will increase from 140,000 last year to 1.4 million this year. It is likely to increase further to 6.3 million in 2017, so it is likely to rise. A virtual reality chip war.
As Samsung, Sony, Facebook, HTC and other technology giants have launched their own virtual reality devices, according to rough statistics, as of December 2015, the number of companies involved in the virtual reality industry in China reached hundreds, not including some investors. Among them, output devices accounted for 31%, input devices were 30%, content producers accounted for 32%, and offline experience manufacturers accounted for 6%. In terms of content development, the game development team accounted for 13%, and panoramic video and film accounted for 33%.
The development of the VR industry involves many industrial ecosystems such as chips, wearable devices, content IP, optical devices, and system integration. It can be said that this is another concept that can drive the entire ecosystem forward after PC and mobile phones. And the electronic circle is crazy. Since AMD announced at GDC2016 that it has ruled 83% of the market, the war between foreign AMD and Nvidia has officially begun on the battlefield of VR, which has no smoke.
The growth trend of the VR industry
According to Business Intellligence's prediction, virtual reality hardware products will form a concentrated outbreak period in the next five years, with helmet-type devices growing at a compound annual growth rate of 99%; by 2020, global virtual reality helmet shipments will reach 25 million units.
At the same time as the development of the hardware industry, the content industry, especially the industry of virtual reality entertainment content, will also have tremendous development potential. According to statistics, the sales volume of VR market in China in 2015 was 1.54 billion yuan, and it is expected to reach 5.66 billion yuan in 2016, an increase of 267.5%. By 2020, it will exceed 70 billion yuan. Business Intellligence predicts that global virtual reality hardware and software production will reach $6.7 billion in 2016 and will grow to $67 billion in 2020. IDC predicts that China's virtual reality equipment shipments will reach 480,000 units in 2016, an increase of 476% year-on-year, and the industry is experiencing explosive growth.
ARM: Dennis Laudick, vice president of ARM MPG, said that now is the best time to enter the VR industry. It is estimated that by July 2016, there will be more than 40 VR products using ARM architecture, and more than 600 products will be available at the end of the year, all over the high-end and low-end, as well as industry customization, scene and product.
NVIDIA: Mr. Zhang Jianzhong, the global vice president of NVIDIA® and the general manager of China, said that there are more than 600 VR companies and more than 40,000 employees in the market, and the funds raised have reached 3.8 billion. It is expected that in the next few years, VR will also show explosive growth. By 2020, VR virtual reality and AR augmented reality, its overall market size will reach 150 billion US dollars, the prospect is very broad.
Quan Zhi Technology: Chen Huafeng, VR product manager of Quanzhi Technology, believes that “the VR industry is still in its infancy, although some potential startups have emerged, and some giants have poured in, but the actual sales volume is not large.†2016 Since then, mainstream IC designers such as Quanzhi and Qualcomm have launched VR solutions. With the influx of giants such as BAT and VC support, the development of VR hardware and content will be greatly accelerated, which will promote the popularity of users. He expects that the annual sales of domestic VR products will reach 10 million units in 3-5 years.
Rockchip : Chen Feng, vice president of Rockchip Global, said: "In 2015, the total number of people (VR) may add up to tens of thousands of units, but this year may increase exponentially. It is expected to increase several times next year." Chen Feng believes that the VR industry is currently a mixed bag, and most of the products are still in the industry for their own trials, and they have not really reached the frontline consumers. “The price of VR products ranges from the lowest to the highest, with a 10x gap.â€
AMD: AMD's global vice president and global channel sales executive Roy Taylor confirmed at the VRWC conference in Bristol, UK that AMD is developing a monocular 4K VR head-mounted display with many gorgeous data: monocular 4K resolution, 120Hz The refresh rate... If you only look at the data, it opens up the big heads.
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