Today's color TV industry has come to the crossroads of life and death. The problems of user stickiness, high-tech landing, and upgrade of the entire industry have stunned the throat of the color TV industry. What is the future direction of the color TV industry? OLED or quantum dots?
The color TV industry has not been able to find a way out after two years of pain. If it can't finally come up with a big move that will make the most of the sea, the future of the color TV industry may be dead. In fact, today's color TV industry has come to the intersection of life and death, users sticky, high-tech landing, the entire industry line upgrades and other issues have stunned the throat of the color TV industry.
If TV makers are still using their “transformation pains†and “long-term confusion†and cannot sort out the correct direction of correction, the TV market in the future will most likely become a decoration and can only be used to pay homage to people. "The emotional appeal.
Reduced stickiness of users, in addition to internal problems and external problems
In addition to the growing user stickiness fostered by Internet TV, the operating rate of traditional TVs is declining. In 2013, there was even the ambiguity of "the rise of the website and the television will die." Two years ago, the development report of China’s video industry from the National Press and Publication Center pointed out that in first-tier cities such as Beijing, users who had once opened more than one TV in one month fell by 40% in three years. Today, this number will only be lower.
Compared with video websites, TVs show absolute disadvantages in terms of speed of transmission, mass transmission, and diversity of transmission. Moreover, with the tightening of TV broadcasting content by SARFT, television has only taken on the role of public opinion at most of the time. Most people choose the way to watch the program, and the Internet has become the best choice. At present, the Internet population has reached 6.7 billion, which exceeds 50% of the nation’s total population of 1.3 billion.
In fact, in order to increase consumer stickiness, besides the content proposed by Internet TV is king, the transition from traditional television to “watching†to “using†is also particularly important. At present, smart TV is already in preliminary practice, with a view to making television a smart home hub. Compared with the control of smart home appliances for mobile phones, TV's large screen and home properties have certain advantages.
Of course, in addition to the internal problems such as the decrease in user stickiness, the external problems facing the color TV industry may be even more deadly. The rapid development of the VR industry seems to have completely subverted the color TV industry. Even the "immersiveness" of the most popular TVs on the surface of the fire has been abused in the face of VR "virtual reality." When reporters dodge VR-created sharks in the Samsung S7 conference, the color TV industry should understand that this is the real “wolf†and cannot hide. Compared to the Internet companies' impact on the color TV industry, VR is coming true. However, VR is still in its infancy and if the television industry can seize short-lived airline formations, the VR era and the TV era may be parallel.
Another point is that the rapid rise of the film industry is also eroding a portion of the television market. Judging from the hundreds of millions or even hundreds of millions of movies at the box office, modern people have gone to the cinema even more than the number of TV boot. When the exquisiteness of the movie enters the public's line of sight, the shoddyness of television programs and the remoteness of television's picture quality are naturally amplified. After all, movies have become one of the most popular choices for the public, and the threshold is not much higher than TV.
One hundred rivals, each line is more than a fusion
Judging from the current TV market, there are dozens of mainstream color TV brands, and there are more than a dozen emerging Internet TV brands that have survived in the last two years. The color TV industry has shown an extremely vigorous development trend internally. However, reasoning from the latest data, the color TV industry actually does not have the heat of performance inside. According to the next week's monitoring data of the Zhongkang Line, during the 51st of this year, the retail volume of the LCD market decreased by 9.2% year-on-year, and retail sales decreased by 23.8% year-on-year. During the May 1st (18th) week, retail sales fell for the third consecutive year year-on-year, reaching a record low since 2016, a decline of 29.5%.
In fact, for the newly-added Internet companies, what is fancy is not the traditional cake itself that has long been eaten up, but the direction that traditional TV manufacturers have never touched or dared to touch. From the previous period, the Bureau of Radio, Film and TV can also see the reasons for the untouched content of this piece of cake, and Internet companies do not seem to be going smoothly on this road. Therefore, Internet TV is, in a sense, not really a television. It is more like a monitor that outputs the genes of the Internet.
Regardless of whether the Internet company has attacked any area in a big way, its fixed justice host seems to have lost its voice immediately, as the TV industry has. Therefore, between the traditional and the emerging rivalry, no one has persuaded who
In the aspect of hardware that traditional TVs are more fancy, the TV industry has not given a clear direction to guide industry innovation and consumer purchasing standards. First, the game between Quantum Dots and OLEDs has grown in intensity after two years of development. The quantum dot camp represented by Samsung and the OLED camp represented by LG have jointly pushed OLEDs from three years ago, and they can negotiate two years ago. Now they are disdain each other. Kim Sang-shih, president of Samsung Electronics Imaging Display Division, did not even shy away from saying that OLED had no future, and LG did not have any sign of launching quantum dot TV. Second, WRGB and RGB are still in parallel. Although Samsung has repeatedly rumored that four-color 4K is not truly Ultra HD, Skyworth TV sales have not been affected much. In other words, during the period of contending, as long as there are products, there will be fans. However, too many brands and too many mainstreams break the market.
ULED, QLED, OLED... are not well defined to prove who will truly come to the end, but the television industry has never given consumers a conclusion. This is like buying a piece of clothing and always worrying about what day is out of date. This is a challenge for consumers, and this kind of challenge should not be what consumers should bear.
Controversy in parallel, within two years or hard to settle
The so-called "big trend in the world, long-term cooperation will be necessary for a long time, and will be divided for a long time." In fact, the same is true for the television industry. Since LCD TVs became a hot topic in the industry, only 4k and intelligent waves set off a small wave, while the curved surface, ultra-thin, OLED, and quantum dots all moved forward in the limelight.
At present, every TV manufacturer has been pushed to the cusp of the storm. As a fellow TV colleague, they are all looking forward to the defeat of their opponents. So, any TV maker has no room to back off. Since the start of the selection of the team, we must go one way. The defeat of Japanese companies is a road to the dark, and it is not polite to say that many TV manufacturers have already followed in the footsteps of Sharp.
Judging from the current two major developments in the television industry, whether it is OLED or quantum dot technology, it is still in the development stage, and it is not as fast as the LCD TV as a symbol of trans-era. Therefore, the future direction of development is not in the hands of any one manufacturer at this time, but is left for time verification. There is a bit of irony in the field of technology. This is the inevitable result of the development of chaos. Of course, it is also an inevitable result of the excessive development of technology that exceeds the range of the TV manufacturers and consumers.
Still, as mentioned above, Samsung and LG have formed their own camps, and they have nowhere to turn back. In the past two years, they have only had to brazenly promote their own promotional technologies. If there is no strong wind, the entire television industry cannot turn around.
Color TV Industry, Technology
The color TV industry has not been able to find a way out after two years of pain. If it can't finally come up with a big move that will make the most of the sea, the future of the color TV industry may be dead. In fact, today's color TV industry has come to the intersection of life and death, users sticky, high-tech landing, the entire industry line upgrades and other issues have stunned the throat of the color TV industry.
If TV makers are still using their “transformation pains†and “long-term confusion†and cannot sort out the correct direction of correction, the TV market in the future will most likely become a decoration and can only be used to pay homage to people. "The emotional appeal.
Reduced stickiness of users, in addition to internal problems and external problems
In addition to the growing user stickiness fostered by Internet TV, the operating rate of traditional TVs is declining. In 2013, there was even the ambiguity of "the rise of the website and the television will die." Two years ago, the development report of China’s video industry from the National Press and Publication Center pointed out that in first-tier cities such as Beijing, users who had once opened more than one TV in one month fell by 40% in three years. Today, this number will only be lower.
Compared with video websites, TVs show absolute disadvantages in terms of speed of transmission, mass transmission, and diversity of transmission. Moreover, with the tightening of TV broadcasting content by SARFT, television has only taken on the role of public opinion at most of the time. Most people choose the way to watch the program, and the Internet has become the best choice. At present, the Internet population has reached 6.7 billion, which exceeds 50% of the nation’s total population of 1.3 billion.
In fact, in order to increase consumer stickiness, besides the content proposed by Internet TV is king, the transition from traditional television to “watching†to “using†is also particularly important. At present, smart TV is already in preliminary practice, with a view to making television a smart home hub. Compared with the control of smart home appliances for mobile phones, TV's large screen and home properties have certain advantages.
Of course, in addition to the internal problems such as the decrease in user stickiness, the external problems facing the color TV industry may be even more deadly. The rapid development of the VR industry seems to have completely subverted the color TV industry. Even the "immersiveness" of the most popular TVs on the surface of the fire has been abused in the face of VR "virtual reality." When reporters dodge VR-created sharks in the Samsung S7 conference, the color TV industry should understand that this is the real “wolf†and cannot hide. Compared to the Internet companies' impact on the color TV industry, VR is coming true. However, VR is still in its infancy and if the television industry can seize short-lived airline formations, the VR era and the TV era may be parallel.
Another point is that the rapid rise of the film industry is also eroding a portion of the television market. Judging from the hundreds of millions or even hundreds of millions of movies at the box office, modern people have gone to the cinema even more than the number of TV boot. When the exquisiteness of the movie enters the public's line of sight, the shoddyness of television programs and the remoteness of television's picture quality are naturally amplified. After all, movies have become one of the most popular choices for the public, and the threshold is not much higher than TV.
One hundred rivals, each line is more than a fusion
Judging from the current TV market, there are dozens of mainstream color TV brands, and there are more than a dozen emerging Internet TV brands that have survived in the last two years. The color TV industry has shown an extremely vigorous development trend internally. However, reasoning from the latest data, the color TV industry actually does not have the heat of performance inside. According to the next week's monitoring data of the Zhongkang Line, during the 51st of this year, the retail volume of the LCD market decreased by 9.2% year-on-year, and retail sales decreased by 23.8% year-on-year. During the May 1st (18th) week, retail sales fell for the third consecutive year year-on-year, reaching a record low since 2016, a decline of 29.5%.
In fact, for the newly-added Internet companies, what is fancy is not the traditional cake itself that has long been eaten up, but the direction that traditional TV manufacturers have never touched or dared to touch. From the previous period, the Bureau of Radio, Film and TV can also see the reasons for the untouched content of this piece of cake, and Internet companies do not seem to be going smoothly on this road. Therefore, Internet TV is, in a sense, not really a television. It is more like a monitor that outputs the genes of the Internet.
Regardless of whether the Internet company has attacked any area in a big way, its fixed justice host seems to have lost its voice immediately, as the TV industry has. Therefore, between the traditional and the emerging rivalry, no one has persuaded who
In the aspect of hardware that traditional TVs are more fancy, the TV industry has not given a clear direction to guide industry innovation and consumer purchasing standards. First, the game between Quantum Dots and OLEDs has grown in intensity after two years of development. The quantum dot camp represented by Samsung and the OLED camp represented by LG have jointly pushed OLEDs from three years ago, and they can negotiate two years ago. Now they are disdain each other. Kim Sang-shih, president of Samsung Electronics Imaging Display Division, did not even shy away from saying that OLED had no future, and LG did not have any sign of launching quantum dot TV. Second, WRGB and RGB are still in parallel. Although Samsung has repeatedly rumored that four-color 4K is not truly Ultra HD, Skyworth TV sales have not been affected much. In other words, during the period of contending, as long as there are products, there will be fans. However, too many brands and too many mainstreams break the market.
ULED, QLED, OLED... are not well defined to prove who will truly come to the end, but the television industry has never given consumers a conclusion. This is like buying a piece of clothing and always worrying about what day is out of date. This is a challenge for consumers, and this kind of challenge should not be what consumers should bear.
Controversy in parallel, within two years or hard to settle
The so-called "big trend in the world, long-term cooperation will be necessary for a long time, and will be divided for a long time." In fact, the same is true for the television industry. Since LCD TVs became a hot topic in the industry, only 4k and intelligent waves set off a small wave, while the curved surface, ultra-thin, OLED, and quantum dots all moved forward in the limelight.
At present, every TV manufacturer has been pushed to the cusp of the storm. As a fellow TV colleague, they are all looking forward to the defeat of their opponents. So, any TV maker has no room to back off. Since the start of the selection of the team, we must go one way. The defeat of Japanese companies is a road to the dark, and it is not polite to say that many TV manufacturers have already followed in the footsteps of Sharp.
Judging from the current two major developments in the television industry, whether it is OLED or quantum dot technology, it is still in the development stage, and it is not as fast as the LCD TV as a symbol of trans-era. Therefore, the future direction of development is not in the hands of any one manufacturer at this time, but is left for time verification. There is a bit of irony in the field of technology. This is the inevitable result of the development of chaos. Of course, it is also an inevitable result of the excessive development of technology that exceeds the range of the TV manufacturers and consumers.
Still, as mentioned above, Samsung and LG have formed their own camps, and they have nowhere to turn back. In the past two years, they have only had to brazenly promote their own promotional technologies. If there is no strong wind, the entire television industry cannot turn around.
Color TV Industry, Technology
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