In addition to rapid hardware upgrades, the popularity of smart TVs is inseparable from the improvement of smart TV systems. The most powerful force in this area, the most obvious is the cool open system! At present, the cool open system has been iterative to the 6.0 version, from the beginning to the present, every time the development and changes, cool open system has shown a clear Characteristics, that is subversive, created the industry again and again.
Cool open system: openness breaks traditional self closure
In the past, TV manufacturers' attitudes towards their own smart TV systems were basically in their own closed state. They only paid attention to their own user needs and made their own smart TV systems. Even some manufacturers only needed to complete the basic applications of smart TVs, not to mention smart TV systems. Build and operate. The Coocaa system opened the door of cooperation from the very beginning, and joint partners of smart TV content providers, third-party technology developers, advertisers and other partners created the industry's first open smart TV system. In this way, the Cool Open system not only formed a large strategic layout of content and satisfied the diverse needs of users; but also the openness of the system was selected by Skyworth, Panasonic, Philips and other manufacturers. It is reported that the company is currently in cooperation with other OTT industry leaders.
Cool open system: driving cool open mode to create new OTT market
Coocaa system provides users with the best services through a comprehensive "interaction" of system + content + capital; capital stimulates the full vitality of the OTT market, detonating the rapid expansion of the value of the new round of OTT market; and cool Opening the system tightly “sticks†users, content providers, and advertisers to an ecological chain, and creates different value returns for everyone based on the depth of the system's operations.
Cool open system: Open OTT market hundred million investment gate
In the past, the cooperation between enterprises in the OTT market was relatively simple, and many of the cooperation was short-term, lacking long-term strategic planning for the entire OTT market. However, at the end of last year, Chuangyu Development Co., Ltd. had reached strategic cooperation with Iqiyi and Tencent, and the amount was directly raised to the level of 100 million yuan, which caused a capital tornado in the OTT market this year. According to this calculation, if more than a dozen mainstream smart TV manufacturers in the market currently use the Coocaa open model for their cooperation, then in the next three years, the amount of capital in the smart screen market will increase.
Cool open system: interactive experience to achieve major disruptions
To make it easier and quicker for each user to get more and better content, CoolOpen System 6.0 introduced the waterfall stream presentation method, allowing content to be directly pushed to the TV desktop, allowing users to use the mobile phone friend circle Operate the smart TV. In addition, CoolOpen System 6.0 also uses AI, big data and other technologies to accurately push users' content, so that users no longer have to worry about not finding what they want.
According to industry veterans, the multiple subversions and breakthroughs of the CoolOpen system have driven the rapid development of smart TVs, affecting the trend of the smart TV industry. In particular, CoolOpen System 6.0 has become a "bullisher" of smart TV systems!
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