Development and Reform Commission Alert "Double 11": Forbidden fictional original price!

Specifically, the three departments mentioned above clearly require that, on the Internet, selling goods and providing services should be consciously stipulated by the law in the same way as physical stores. The price content should be clear, clear and eye-catching, and price changes should be adjusted in time. It is not allowed to increase prices outside the list price for the sale of goods, and it is not allowed to charge any unmarked fees. In addition, it is forbidden to use fraudulent or misleading pricing forms or price means to deceive and induce consumers to conduct transactions, in which the original price of the label is false and fabricated; the actual transaction price is folded higher than the original price; "Price" and "market price", but the price is not true, inaccurate, there is no basis and a series of actions will be focused on prevention.

In fact, before and after the "Double 11", there is a high incidence of cyber fraud. In October of this year, Gome Online priced the Apple iPhone 6 Plus 16G golden 4G mobile phone with original price of 5,399 yuan as "original price of 6088 yuan, and now it dropped 500 yuan". There are also 31 price violations, and the Beijing Development and Reform Commission charges 200,000 yuan. fine.

To this end, on the 25th of this month, the National Development and Reform Commission has held a press conference to witness 8 companies such as Alibaba signed the “Information Sharing Agreement against Anti-trust” and to carry out special rectification of the use of transactions to hype online merchant credit. This time, the National Development and Reform Commission once again shouted in a month and called for businesses to promote according to law.

For this case, Shen Yi, deputy director of the Institute of Cyberspace Governance at Fudan University, told the Beijing Commercial Daily reporter that the National Development and Reform Commission has continuously publicly stated that businesses are selling and propagating according to laws and regulations, which on the one hand reflects that relevant departments are paying more and more attention to online shopping. Security issues and the protection of consumer rights, but on the other hand, it also shows that China's online shopping fraud and other acts continue to be prohibited. He said that there are still many fake products and vicious low-price products on the current online shopping platform. Under the comparison of these products, some high-quality products that were originally at a normal price appeared to be extremely expensive, and some consumers did not have a distinction. The ability of fake products has led to the dismal operation of some high-quality merchants. The merchants who sell genuine and fake products have brushed credit and the rights of consumers have been damaged.

Shen Yi pointed out that to completely eradicate this kind of situation, not only should the original fictional prices and vicious competitions of businesses be linked to online shopping platforms, the online shopping platform should be responsible for price violations of businesses, and it should take advantage of natural advantages such as technological research and development and data statistics. Further crack down on unscrupulous merchants; it can also praise the platform that has not or rarely appeared unlawful behavior in a certain period of time, and inspire the platform to deal with the enthusiasm of unscrupulous businesses according to law.