Double-core CHiQ and Changhong Plus Code "Internet+"

Grab users pain points to design TV

As a family living room entertainment center, TVs with a good experience can be favored by users.

Internet thinking is largely a product-by-user perspective. Users need high-performance televisions. LeTV launched four-core smart TVs. Users cannot solve the problem of TV upgrades. Barley Technology has launched split-TV. As long as the product produced from the user starts, there will be a market. Last year, LeTV had 1.5 million sales, which is a huge breakthrough for an Internet company that has just entered the television industry.


Of course, traditional TV makers will sooner or later be abandoned if they still rely on cost reduction to increase profits and do not pay attention to product quality. Only those TV makers who are trying to improve their products can win the reshuffle in the next few years. In order to produce televisions that are more in line with the market, Changhong has implemented organizational changes. Product managers can integrate human resources, R&D, and marketing resources, and have the supremacy of ownership over product development.

In the era of mobile internet, society is more diversified and demands are more diverse. The era of a single big company is over. If we look at the market of mobile phones that are blooming, we can clearly know that only products that truly capture the needs of users and focus on the user's experience will have a market. The CHiQ II TV is a product that is defined by young groups and defined for themselves. Changhong company can accurately grasp the preferences and needs of young people through the communication, research and creative engagement of various young people and high-end users, so that the wishes of young people can be realized in the product through the Internet's thinking fusion technology innovation. .

High-performance TV support "Internet +"

In the "Internet Plus" era, Internet TV has become more than just a passive receiving screen. It pays more attention to various value-added services in the future. Video, games, education and other industries are likely to rise on television screens.


Therefore, as soon as the sensitive Internet companies entered the television industry, they started the quad-core of smart TV. Following LeTV, Xiaomi, Hisense, Skyworth, Changhong, etc. have all replaced their quad-core chips. As the chip continues to update and iterate, the performance of smart TVs will continue to increase. These all set aside space for "Internet Plus."

At present, the smart TVs that are popular in the market are all in the comparison core, but they have failed to jump out of the "TV core" definition of traditional TV SOCs. While Changhong’s CHiQ second-generation TVs also have the capability of “Mobile Core + TV Core”, they are capable of super-information computing, storage, analysis, and processing capabilities by virtue of their collaboration with powerful cloud service big data processing platforms. The center of smart applications and content interaction in the Internet ecosystem.

Like Changhong, traditional TV manufacturers can only truly realize the transformation of the Internet if they open up new blue oceans on the basis of the original. In addition to giving consumers a wide range of intelligent interactive application value, CHiQ TV will also fully utilize its own strong user stickiness to support user's cloud service big data platform capabilities through mobile Internet services and fully exploit the Security of user information. The application value of data will derive new business models based on the application of big data and create a new blue ocean.