No frost has become the focus of attention when consumers buy refrigerators. The reporter learned that this year's two-section market, Haier frost-free refrigerator has become a "star" in the store with many advantages such as frost-free, fresh-keeping and energy-saving. According to the statistics of Gome stores, Haier refrigerators ranked first in the market with 32% sales, led by leading products such as frost-free refrigerators, becoming the most popular brand among consumers.
"In the past, I had to clean the refrigerator before each holiday. Because of the serious frosting, the defrosting was particularly difficult. It can be said that the whole family mobilized and the knife shoveled together." Ms. Qi, who bought the refrigerator at the store, talked about the defrosting experience during the festival. Said helplessly. Ms. Qi told reporters that in order to completely get rid of this regular defrost life, this year decided to choose a frost-free refrigerator. “Listen to a friend who said that Haier’s frost-free refrigerator does not need defrosting, and the energy-saving and fresh-keeping effect is very good. I decided to choose it.â€
The reporter learned that many residents complained about the troubles of defrosting. Mr. Wang, who is consulting Haier's frost-free refrigerator, is also one of them. He told reporters that this year must change the refrigerator into a frost-free one. "Not only solve the problem of frosting, but also improve the freshness and power saving effect. It is worthwhile to do so."
According to the relevant person in charge of Gome, the frost-free refrigerator is a hot spot in the double-segment market this year, and it is also a major feature of the refrigerator market. Many consumers are heading straight to the frost-free refrigerator. "Haier frost-free refrigerator is the most concerned and best-selling product, and Haier refrigerators still maintain the championship status this year." The person in charge told reporters.
According to the statistics of the large home appliance retail chain Gome, during the National Day, Haier refrigerator led the market with 32% sales and continued to be the champion. According to the reporter's understanding, ZDC's "August 2012 China Refrigerator Market Analysis Report" showed that Haier refrigerator led the market with a 34.8% attention ratio, which is 3.1 more than the second, third and fourth. Percentage points, a single advantage is obvious.
The industry analysts believe that the leading product quality and good market reputation are the key reasons for Haier refrigerators to be concerned by consumers. As the “four consecutive champions†brand in the global refrigerator industry, Haier not only insists on product innovation based on consumer demand, but also guarantees product quality with the most advanced technology, thus creating a user experience that maximizes the satisfaction of consumers' needs.
According to the reporter's understanding, under the current situation that frosting has become a trouble for consumers, Haier Group has taken the lead in launching frost-free three-door and six-door series of frost-free refrigerator products to meet the needs of different consumers for high-quality frost-free life. , welcomed by consumers. "Haier frost-free refrigerator is fashionable and practical" and has become a common evaluation of Haier refrigerators by consumers.
Take the frost-free three-door refrigerator in the popular market as an example. The product adopts 3D three-dimensional surround wind technology to ensure the refrigerator is cooled quickly and evenly, which eliminates the possibility of frosting in the refrigerator, so that the refrigerator has no frost all year round. At the same time, this refrigeration technology can avoid direct blowing of food, and achieve "air-cooling and air-drying" while ensuring that the refrigeration uniformity of the refrigerator is doubled, thereby improving the preservation effect of food. Provide consumers with fresh and healthy food enjoyment.
It is understood that in order to provide consumers with the most suitable refrigerator products to meet their needs, Haier integrates the world's top research and development resources for technological innovation, and achieves major breakthroughs in energy-saving technology, air-cooling technology, preservation technology and other aspects, and finally realizes the refrigerator. Frost-free preservation, energy-saving, and mute all-round upgrades have become the biggest driving force for the popularity of frost-free refrigerators in the global market.
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