Homemade + buying 4K resources! Spain to promote 4K TV

With the continuous development of television technology, consumers have also put forward new requirements for the clarity of television. From 720P to 1080P, to the current 4K Ultra HD, the increase in clarity undoubtedly makes users more satisfied. However, with 4K ultra high definition as an example, although the definition has improved, it has to face the problem of lack of source. In fact, the problem of insufficient film resources needs to be worked together. Today we take a look at how Telefónica, which is responsible for the Spanish television business, is doing.

Telecom Telefónica headquarters building in Spain
Telefónica, the Spanish telecoms company, said that it will vigorously develop 4K ultra high-definition television services in Spain. According to the development plan, by the end of 2018, the number of 4K TV subscribers owned by Telefonica will reach 1 million. In order to attract users to use 4K TVs, I noticed that Telefonica is also taking great pains. First, Telefonica invested a large amount of funds and cooperated with a company called Vestel to customize 4K TV production. Of course, in addition to the TV, it also includes a 4K ultra-high definition set-top box for decoding 4K programs.

4K TV has higher definition
In regards to the 4K resources that people are concerned about, Telefonica stated that it will first produce some 4K ultra-high-definition television programs. For example, some La Liga titles will use 4K live broadcasting or 4K ultra-high-definition playback. In addition, Telefonica will also purchase some 4K ultra-high-definition content to meet the viewing needs of users. It can be seen that in order to allow users to watch 4K programs, Telefonica is also very hard to fight.

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Opportunities: Growing outdoor and camping activities are likely to increase the use of portable power stations

There is a rise in recreational and camping activities, such as fishing and hiking, mainly in North America. According to the North American Camping Report of 2019, there has been an addition of 7 million new camper households in the US, and the percentage of people camping has increased by 72% since 2014. In addition, to the increase in new campers, more Gen X campers (38%) and millennials (32%) have begun identifying themselves as campers and frequently go camping. According to Tourism Research Australia, in 2019, total tourism, which included domestic and international tours, accounted for USD 152 billion. In Australia, people visiting hotels, motels, and resorts accounted for 24%, and people going for caravanning and camping accounted for 14%. According to Eurostat, two-thirds of European campsites are located in 5 countries, namely the UK, France, Germany, Italy, and the Netherlands. In 2017, camping visitors spent a total of 397 million nights across EU campsites.

With the growing need to stay connected and millennials opting for camping, there is a demand for various electronic equipment such as laptops, smartphones, rechargeable trekking head torches, camping lamps, fridges, and cooler backpacks. All these devices need the power to keep them working, which increases the opportunities to use portable power stations.

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