July 14th, TCL and German high-end home furnishing brand Shirbach announced today that they formally entered into a strategic cooperation in Beijing. The high-end series of TCL's QUHD Quantum Dot TV will enter the offline store in Hillbach as an overall home design solution for the living room. Display and sales.
It is understood that the biggest feature of the TCL QUHD series of high-end televisions is the use of quantum dot display technology. This is a new type of display technology. It uses blue backlights directly, and can stimulate more pure red and blue light than ordinary backlighting technology. Green color. Because quantum dots have good linear optical properties, the screens of quantum dots televisions can produce high-purity different-color light, which can provide users with more vivid and real colors and cover a wider color gamut. At the same time, quantum dot technology will be more energy-efficient than existing backlight technologies.
At the same time, in the system and content, TCL QUHD TV equipped with TV + OS, with TCL's global broadcast function, you can pay for a short time to watch the movie blockbusters, also has micro-internet and other functions. There are currently multiple versions of the 55-inch and 65-inch sizes, and the official price starts at 9999 yuan.
It is reported that Germany's Hirschbach home is known for its high-end design. Its products are mainly wood natural minimalist styles. They are shipped to Germany after the overall design and assembly in Germany. The overall selling price is 10,000 yuan, and the consumer group is also corresponding. For high-income people. TCL expressed that it hopes to cooperate to allow its TV products to cover high-end market segments. At the same time, it will further strengthen promotion and cooperation in the future, and gradually improve the channels from the offline to the online to further cover high-end consumer groups.
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