Smartphones are the most popular mobile devices. According to Qualcomm’s previous forecast, global smartphone shipments will reach 8.3 billion from 2016 to 2020. In 2016, 7 of the world’s top 10 3G/4G vendors are Chinese manufacturers. The ranking of smartphones in the Chinese market has not stopped.
During this time, consumers in the smartphone market have been chasing the flash memory of Huawei P10. When everyone worried that Huawei's shipments would decline, the market research institute gave the latest report.
According to the latest report released by market research firm Canalys, Huawei has surpassed OPPO in the first quarter of this year to re-enter China's largest smartphone maker. Huawei shipped 21 million smartphones in the first quarter, with a market share of 18%. Although OPPO increased by 55% year-on-year and shipped 20 million units, it lost to Huawei. Vivo is still ranked third, with shipments of 17 million units and a market share of 15%. The market share of China's top three smartphone manufacturers accounted for more than 50% for the first time, indicating that the Chinese market is increasingly concentrated. In comparison, the share of the top three vendors in the same period last year was only 42%.
In the first quarter, millet shipments fell from the third place last year to the fifth, behind Apple, and Xiaomi shipped only 9 million smartphones this quarter. It is said that this is because the online millet is squeezed by glory, and in marketing, OPPO and vivo are robbing Xiaomi's attention. This year, Xiaomi wants to grow and needs to convert from a cost-effective manufacturer to a more ambitious brand. In addition, Xiaomi's eagerness to upgrade China's value chain will also be challenged, as OV and Huawei also plan to increase investment in offline channels in 2017.
Canalys expects China's smartphone shipments to reach 114 million units in the first quarter of 2017, up 9% year-on-year.
According to foreign media news, in terms of the amount of reservations, the Samsung S8 has a 30% increase over the S7 of the year, setting a new record. In order to reassure consumers, Samsung has used a large-scale experiment to investigate the cause of battery explosion, and announced that it will adopt new designs and suppliers to ensure safety.
From the performance of the market, Samsung's position in the hearts of consumers is still there. This launch of the design-driven S8 mobile phone, not only configured to force and the value of the burst, attracting consumers' attention.
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