Intel's march into the future is clear

2012 is the first year that Intel officially entered the mobile chip market. Looking forward to the upcoming 2013, Intel will continue to advance with its unique advantages and accelerate the pace of mobilization.

The soon-to-be-launched 2012 is the first year that Intel has entered the mobile chip market. Even if Intel chose the right direction this time, there are many discussions in the industry about its development in the mobile chip field. In 2013, how will the promising chip giants develop?

With Intel’s position in the PC chip industry, Intel announced that it would enter the mobile chip field and shoulder the expectation of the entire industry. People expect to see Intel's gorgeous turn and take a long way to go.

Industry insiders believe that people's expectations for Intel are positive, and believe that it has the ability to successfully transition from PC chips to the original core products and mobile device chip products.

A careful analysis of Intel's state in the mobile chip field and its entry into the mobile chip market in the first year, although it can prove itself in terms of product and performance, it still needs the support of partners. The mobile market may not be as beautiful as it was supposed to be. The current market structure is still full of challenges. According to Chen Rongkun, general manager of the China Mobile Communications Division in China, this will be a protracted war.

Unlike the mobile chip market and PCs, the threshold for mobile phone manufacturers to design their own chips is not high. The current status of the mobile phone market is that Apple Samsung develops its own chips. Just because the threshold is not high, such as Apple, Samsung, Huawei and other manufacturers are using their own chips, and the former two are the winners of the smart phone market. If you make a good enough product, then Intel's "time for hegemony" is just around the corner.

Not long ago, Intel announced that CEO Paul Otellini will retire in May next year. When the turnover of senior managers coincided with the time when the semiconductor industry experienced a large-scale change, the future Intel will face is that consumers are increasingly inclined to purchase ARM-based mobile devices. As the PC market is shrinking, market orientation is also tending to move. equipment. Therefore, the battle between Intel and ARM in the mobile field is bound to continue to be led by the new chief.

Although there are many competitors in the mobile chip market, many factors seem to have little effect on Intel.

On advantages, what Intel has is unmatched by other manufacturers.

Today, Intel still maintains the world's leading manufacturing plant. Although other chip manufacturers can develop their own mobile phone chips, process technology and factories can not be used freely. The advantages of process technology plus the advantages of the factory's strong production capacity are enough to allow Intel to firmly establish itself in the mobile chip field.

Intel, which has dominated the PC chip industry for many years, must have sufficient capital. More than 50% of the gross profit margin is Intel's unique advantage. Whether it is marketing efforts or chip R&D investment, Intel has enough resources.

Looking at the product market, various favorable factors tend to Intel. Far apart, the trend of tablet PC brought by Windows 8 release, when most manufacturers are still confused, Intel seized the opportunity to release the Z2760 processor for the first time.

Intel already has several smartphones listed in countries such as China, India, Germany, and Brazil. According to industry insiders, Intel has the ability to change course and successfully control the mobile chip field.

Next year, Intel will rely on its unique advantages, may make the company once again become the dominant force in the market, and bring higher security and more choices for tablet PCs and smart phone buyers.