In January last year, mainland China announced a new policy on the integration of the three networks, emphasizing the integration of broadcast and television networks, telecommunications networks and the Internet. It is expected that users will no longer need TV lines and telephone lines in the future. As Vice Minister Yang Xueshan said: "One line, all services are available."
Three Networks Convergence Towards "Three Breakthroughs"
The promotion of the integration of the three networks in the mainland is dominated by the State Administration of Radio, Film and Television. Following the operation of 12 pilot cities in Beijing, Shanghai, Harbin, Wuhan, Hangzhou, Nanjing, Shenzhen, Qingdao, Xiamen, Dalian, Mianyang and Changsha-Xiangtan urban agglomerations in (2010), the current situation is as deputy Zhang Haitao The director mentioned: "As of March 2011, 12 pilot cities have basically completed the construction of IPTV integrated broadcast control platform, and the 'triple network integration' has made substantial progress." However, the central and pilot city broadcast control platforms have also It is not completely docked; the docking of the integrated broadcast control platform of the pilot city and the IPTV distribution platform of the local telecommunications company is limited by technical standards, and it will take some time to complete.
Director Yan Aihua of Qilu TV Station pointed out: "As of now (April 12), except for Shanghai, Nanjing, Harbin, etc., which have been opened before the introduction of the policy, IPTV services in other cities have not yet achieved trial commercialization." Shandong Province In 2009, the number of wired subscribers reached 12.98 million, and its 8.1% accounted for the third place in mainland cities. Qilu TV Station is committed to promoting its new economic growth point in the integration of the three networks, to assist the domestic infrastructure equipment, terminals, chips and related companies to analyze the latest developments in the mainland.
In response to the current situation, the radio and television department specifically proposed during the China International Broadcasting and Television Information Network Exhibition (CCBN) in March this year: "Formulate cable broadband access standards, build a national cable TV network interconnection platform, and form a national cable TV network company." The "three major breakthroughs" of the company can be seen in the subsequent digital content business opportunities. However, the national standards of IPTV are undecided and the industry standards are not uniform. Broadcasting, telecommunications and telecommunications departments have difficulties in docking with broadcast control, distribution, and supervision platforms. Inconvenience.
The Internet of Things promotes the new influence of media
Yan Aihua said: "Qilu TV Station, as a terrestrial channel, has a limited range of influence. To achieve its own development, only continuous improvement and development of its own platform, in-depth mining of news productivity; in order to enhance core competitiveness; and at the same time achieve the expansion of social influence And economic benefits. "Qilu TV Station developed the" Tianji "audio and video live broadcast system in the last (2010) year. This Internet-based architecture design integrates the telecommunications network, the Internet, and the broadcast and television network into one, prompting the station to be free from geographical factors, flexibly deploy resources, and perform live live broadcast anytime, anywhere, such as the "Millennium" in January last year. Waiting for the "One Ring" large-scale eclipse eclipse is broadcast live, that is, integrating the resources of local TV stations in Yunnan and Sichuan.
Yan Aihua further pointed out: "In the face of the construction of the Internet of Things, TV stations can have higher production efficiency and be close to the news site; and the cooperation of various terminals of the Internet of Things will promote the possibility of more diversification for reporters, anchors, and guides, and create more Multiple creative production forms. These technological developments and changes in the consciousness of various network operators are bound to bring challenges and opportunities in all aspects. "
Under the investment and construction of the Internet of Things, the mainland is expected to evolve the advantages of various network resources. "We believe that the application of TV stations will revolutionize traditional TV production." In light of this trend, Qilu TV Station is now ( In 2011, the cloud computing concept was used to comprehensively upgrade "Tianji" to create a "news cloud system." The advantages of this system can be an integrated news live broadcast system that organically combines the news collection front end, production terminal, and broadcast platform.
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