Most of 2018 has passed. In the past six months or so, many major events have occurred in the auto industry. So what will affect the development process of the domestic auto industry, and what major events are worthy of our attention? Next, let's review and take stock of the major events that deserve attention in the automotive industry in the first half of the year.
1. Geely Group becomes Daimler's largest shareholderIn recent years, Geely Group, which has been buying and buying overseas, has successively bought Volvo, Proton and Lotus. In February this year, Geely Group acquired 9.69% of Daimler AG through its overseas corporate entities. The voting shares become Daimler's largest shareholder and promise to hold its shares for a long time.
Regarding this investment, Geely Chairman Li Shufu said: “It is necessary to refresh the way of thinking, unite with friends and partners, and occupy the commanding heights of technology through collaboration and sharing.â€
Geely has been doing well in recent years. In 2017, its turnover reached 270 billion yuan. It is the largest private auto company in China. When the news of Geely's acquisition of Daimler came out, the Chinese expressed great satisfaction. Enthusiasm, proud of the national brand. For Daimler, it is worried about whether Geely Group, which also owns the Volvo brand, will disclose Daimler’s new car plan and development strategy to Volvo Cars. After all, they are both luxury car brands and they are competing with each Other. opponent.
Therefore, how Geely and Daimler will conduct in-depth cooperation still needs to be discussed, and it is not a simple understanding of the outside world.
2. Incident of increasing oil of Dongfeng Honda CR-V engineOn the eve of "315", the best-selling model CR-V of Dongfeng Honda was on the hot search list due to "increased engine oil". Due to the continuous fermentation of the incident, Dongfeng Honda immediately issued the "Notice on Suspension of Sales of 18M CR-V" to Dongfeng Honda 4S stores nationwide, announcing that it would cease sales of Dongfeng Honda CR-V models from March 1st. After more than two months, the State Administration for Market Regulation announced the recall of CR-V, involving 130,000 vehicles.
According to the public recall reasons, due to design reasons, when the vehicle continues to drive a short distance in a low temperature environment, the engine oil level will increase. When the oil level increases to a certain level, the engine failure indicator will light up. Continuous running of the vehicle in this state may cause damage to the engine, posing safety hazards. After Dongfeng Honda recalls the vehicle, it will replace the air-conditioning control unit and upgrade the FI-ECU software for free.
The main model is recalled, Dongfeng Honda is not in a sales crisis, but a crisis of trust. If it fails to provide consumers with a satisfactory solution, Dongfeng Honda's reputation for many years may suffer severe damage.
3. Mueller steps down and takes over as Volkswagen's new CEOThe shadow of Volkswagen’s “emission gate†has now loomed over Wolfsburg. Although Mueller took the banner during the downturn of the Volkswagen Group, he turned the tide and increased Volkswagen’s global sales in 2017 to 10.74 million units and operating profit over 17 billion euros. , It is still hard to escape the fate of "after class".
In April, Volkswagen Group announced that Des will succeed Mueller as the new CEO. Des has worked for Bosch and BMW. Since joining Volkswagen in 2015, he has been recognized for his excellent cost control and communication skills.
Chinese consumers are more concerned about which new models Diss will bring in the Chinese market. From the perspective of Volkswagen's major actions in the first half of the year, SUV models will be the focus. Volkswagen released five new SUV models in March this year, of which four have been confirmed to be made in China. For example, the recently launched FAW-Volkswagen Tange, what the market will be, we will wait and see.
4. The auto industry will fully liberalize shareholding restrictions in 2020In order to support the development of the national automobile industry, my country has strictly controlled the share ratio of automobile joint ventures for a long period of time. Based on the new development situation, in April this year, the National Development and Reform Commission announced that the timetable for the full liberalization of shareholding restrictions has finally been finalized.
The automobile industry will be opened for a transitional period by type. In 2018, restrictions on foreign ownership of special vehicles and new energy vehicles will be lifted; restrictions on foreign ownership of commercial vehicles will be lifted in 2020; restrictions on foreign ownership of passenger vehicles will be lifted in 2022, and joint ventures will be lifted at the same time. Exceed the limit of two.
The impact of the restrictions on the opening of the shareholding ratio on domestic independent brands should be quite large, and the survival of the fittest will only be more cruel, and the challenge for Chinese car companies is really coming.
5. Autonomous driving road test standards are implementedWith the development of technology, major car companies and technology companies have reached a certain stage in the research of autonomous driving technology, but there are no clear road test standards for autonomous driving in China, and some car companies are forced to go abroad for testing.
In order to promote the accumulation of domestic technology in the field of autonomous driving, the "Management Specification for Road Testing of Intelligent Connected Vehicles (Trial)" was released in April this year. The test subjects, test drivers and test vehicles, test applications, audits, and tests Management, traffic violations and accident handling have been clearly stipulated.
Although self-driving technology has mixed praise and criticism at home and abroad, China is very eager for the pursuit of new technology core technologies. The domestic automobile industry is committed to achieving corner overtaking. In addition, China’s Internet technology industry in recent years has been developing rapidly. New technologies such as autonomous driving technology are still relatively acceptable, and this may also be an opportunity for the domestic automobile industry to lead.
6. Reduction of import tariffs on automobilesOn May 22, the Ministry of Finance announced that from July 1, 2018, it will reduce the import tariffs on complete vehicles and parts. The vehicle tax rate is 25% for 135 tax numbers and 20% for 4 taxes. The tax rate for the number is reduced to 15%; the tax rate of 79 tax numbers for auto parts, which are 8%, 10%, 15%, 20%, and 25%, is reduced to 6%.
The reduction of import tariffs is conducive to the establishment of a fair and open auto market. On the one hand, it can improve the competitiveness of imported models such as Porsche, Lexus, and Subaru. On the one hand, it is also good news for consumers. Of course, it may also affect the domestic market. The independent and joint venture brands produced a certain degree of impact.
7. Suzuki and Fiat will withdraw from the Chinese marketIn early June, Fiat Chrysler Group announced its 2018-2022 business plan, but the plan did not mention Fiat and Chrysler. Fiat's domestic presence has always been very low, and it is very likely to withdraw from the Chinese market this time.
In mid-June, Suzuki will officially withdraw its capital from Changhe Suzuki, Jiangxi. Suzuki's delisting seems to be a foregone conclusion.
The ups and downs of cars in the market are normal. The exit of Fiat and Suzuki is the choice of the market. I hope that their exit will not end, and if there is a chance, they will reappear in front of us with a better look.
8. The new energy vehicle subsidy policy is officially implementedAfter China's auto industry has experienced a frenzied compensation of 9.2 billion yuan, the subsidy policy for new energy vehicles has ushered in major changes. In February, the Ministry of Finance and other four ministries jointly issued a new policy for subsidies for new energy vehicles, which will be formally implemented on June 12.
From the overall perspective of the New Deal, pure electric vehicles with a cruising range of less than 150 kilometers will no longer enjoy subsidies; while the subsidy for models with a cruising range of 150-300 kilometers will be reduced by about 20%-50%; the cruising range is 300-400 kilometers For vehicles with a distance of more than 400 kilometers, subsidies will be increased by 2%-14%.
The formal implementation of the New Deal is actually forcing new energy vehicle manufacturers to upgrade their technology. Due to the higher battery capacity requirements for high endurance range, the current battery technology has not made a breakthrough under the premise of high endurance range. There is a need for more space to accommodate batteries. The New Deal may promote the development of new energy vehicles to medium and large scales, while traditional A0 or even A00 electric vehicles may be squeezed in the future.
9. Evergrande buys shares in FFOn June 25, China Evergrande acquired Hong Kong Shiying Company for HK$6.7467 billion, which means that Evergrande will invest in Jia Yueting’s FF car. This is a great opportunity for Jia Yueting. However, as a condition, FF It must be mass-produced next year.
With Evergrande’s investment, FF can be regarded as a strong backing. Although FF with Tesla as an example has many high-end technologies, its market price is high, and it is unknown whether it can achieve mass production. I hope that this time FF will not Will live up to Evergrande's expectations.
10. SAIC and Audi are marriedAt the SAIC Group's shareholders meeting on June 26, SAIC Chairman Chen Hong revealed that Audi already holds 1% of SAIC Volkswagen's shares. The shareholding structure of SAIC-Volkswagen has changed to: SAIC Group 50%, German Volkswagen 38%, Volkswagen China 10%, Skoda and Audi each account for 1%.
Although Audi’s shareholding is only symbolic, but taking Skoda as an example, SAIC already has the right to produce Audi products. Although the process was bumpy, it finally succeeded in holding hands. The rapid development of BMW and Benz has posed a huge threat to Audi. The cooperation with SAIC will help to better adjust the product layout and improve Audi's competitiveness in China.
11. Great Wall BMW cooperates to produce MINIOn July 9, Great Wall and BMW formally signed a contract in Germany. Great Wall will produce pure electric vehicles developed under the MINI brand. The new car will be developed and produced for the Chinese market and will become the second electric vehicle under MINI.
More and more auto companies are looking for partners in China to produce cars suitable for Chinese people. BMW's cooperation with Great Wall will not only reduce the price of new cars, but also promote the implementation of its own new energy vehicle plan. For Great Wall, The biggest benefit is to ease the imminent implementation of the double points policy for passenger cars.
12. Tesla builds a factory in ChinaOn July 10, Tesla announced that it will establish a wholly-owned Chinese factory in Shanghai Lingang, with a planned annual output of 500,000 vehicles. The factory will become Tesla's first overseas factory, integrating R&D, manufacturing, and sales functions. It is expected to produce power batteries and Model series models in the future.
The pace of new energy vehicles is getting faster and faster, and more and more new energy brands are emerging. As a high-end pure electric vehicle brand, Tesla has been restricting its development by insufficient production capacity and selling prices. The establishment of the Shanghai factory Not only can it lower its domestic selling price, but it can also solve the urgent need for low output.
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