The price of the new MacBook Pro is quite high. I consulted industry analysts and professional observers via email. Here are their views on pricing the product.
MacBook Pro configurationThe standard 13-inch MacBook Pro is priced at $1,499. The model is positioned to replace the 13-inch MacBook Air and the previous 13-inch MacBook Pro. The standard model is equipped with a 15-watt, 2.0GHz dual-core Intel 6th generation mobile Core i5 "Skylake" CPU with Intel Iris540 graphics. The previous generation of Skylake CPU, the 15-watt, seventh-generation Core "Kaby Lake" CPU, has been applied to the new Windows 10 notebooks, including the latest Dell XPS 13 and HP Spectre X360.
The enhanced 13-inch MacBook Pro is priced at $1,799. The model is powered by a relatively fast 28-watt, 2.9-GHz dual-core Intel Core i5 Skylake CPU with Intel Iris 550 graphics.
According to mobile technology review site MobileTechReview, the standard test program for the new 13-inch MacBook Pro standard model runs similar to the previous 13-inch MacBook Pro, which is powered by a 28-watt, fifth-generation "Broadwell" CPU. .
The new 15-inch MacBook Pro is priced at $2,399 and features a Skylake 2.6GHz quad-core Intel Core i7 CPU, AMD Radeon Pro 450 graphics and 2GB of GDDR5 memory.
PCWorld Executive Editor Gordon Mah Ung:
Lack of "pure" performance affects pricing decisions.
Unger said: "The pricing of the MacBook Pro is always higher than the psychological price of people. Every time Apple introduces a new notebook computer that is always lower in performance than PC products, will users still buy it? Apple is in thin design and I chose to disappoint the performance, because I think the latter is what the users of the MacBook Pro 15 want and need. When you can no longer reduce the weight of the product, the thin design does not make much sense. In this case, why not give users more performance? And the MacBook Pro does not have a model with more than 16GB of RAM memory, which will make professionals very annoyed, in fact some professionals want laptops RAM memory can reach 32GB or higher. Some configurations of new products such as sticking to SSDs also make me feel very uncomfortable. If I remember correctly, this configuration has not been upgraded for 4 years."
He continued: "It's fair to say that many people will say why they don't wait for three months or wait until the seventh-generation quad-core Kaby Lake CPU goes on the market. Why use the sixth-generation Skylake chip? Of course, these people also I’ve been urging Apple to upgrade its products. They’ve been criticizing for months why Apple hasn’t upgraded the MacBook Pro for years. What about Apple? I’m hoping they’re really upgrading the product. But I’m worried that the next upgrade to the MacBook Pro might I have to wait for 4 years."
Without the stylus input, the Touch Bar's presentation has some pain.
Unger said: "What really disappoints me is that Apple is too stubborn, that is, it is not willing to let the MacBook Pro support touch input and stylus input. Watching them demonstrate the use of the Touch Bar to enter the heart is really painful. Microsoft's cheap Surface 3 supports stylus input, and the Chromebook, which sells for only $250, supports touchscreen input, but the $2,500 MacBook Pro does not support touchscreen input and stylus input."
The Mac computer was thrown aside and nobody cares?
Unger said: "I can't help thinking about whether Apple has been entangled in whether the iPad should be promoted at a more important priority level than the Mac. It may want to limit the innovation of macOS and Macintosh because they are worried about Macintosh innovation too much. It will have a negative impact on the iPad Pro. If this is the case, then it is not good. I think Apple should consider separating the Mac business, so that it can have its own development space."
Rhoda Alexander, Head of Tablet and Laptop, HIS Markit Technology:
The price trend of MacBook Pro is consistent with the price trend of other Apple products.
Luo Da said: "The MacBook Pro price increase is somewhat unexpected, but it is exactly the same as the price change of other Apple products. After the launch of the big screen version of the iPhone, the average price of the iPhone has also increased, and the iPad is also the same. After the iPad Pro was launched, The average price of the iPad has also risen. The price trend of the MacBook Pro series is also the same."
"This solves a problem they faced when they released their 12-inch MacBook in 2015 ($1,299) because the price of the product is the same as the price of the entry-level MacBook Pro, but the performance is not as good as the latter. Improve the MacBook Pro The price, this problem does not exist. Because the stronger the performance, the higher the price, which is more reasonable and the most basic marketing strategy."
“Finally, if you want to promote a luxury brand, you have to make the price of the product extravagant. Because competitors will increase the price of their own high-end models, this will raise the standard and let Apple maintain its advantage in the high-end market. ""
Todd Haselton of TechnoBuffalo:
The price is too high, which provides opportunities and space for ChromeOS and Windows 10 to squeeze into this market.
Hasselton said: "I think the price of the new MacBook Pro is too high. Apple spent a lot of time discussing how it will abandon the function keys, which means that the function keys are no longer applicable in this new era, too old. This is the case. However, this time it launched a MacBook Pro with function keys for $1,499. The new MacBook Pro with Touch Bar starts at $1,799. When I see the price of these models I am a bit confused. Is Apple kidding? To know that Mac computer sales are declining, but Apple has introduced a computer product that is not attractive to the mass market. No wonder ChromOS can develop at such a rapid pace. I think Windows 10 also has a chance to squeeze into this market and eat together Apple's share."
Hasselton said: "Microsoft's new computer is expensive, but Microsoft is a company that is very different from Apple. I think some people are a little confused, at least I found some confusion on Twitter. People. Although Microsoft's computer price is relatively high, consumers can buy Windows 10 devices at any price. Apple's laptop does not cover the entire price range. After the 11-inch MacBook Air is retired, this series of products will not be available. The model with a relatively low price."
He continued: "Obviously, the authorities who have used the new MacBook Pro are very satisfied with their trials, and it is likely that many Apple users are willing to spend more than 2,000 dollars for the Touch Bar. But I think most consumers are still Will choose a touchscreen laptop that costs only a quarter of the new MacBook Pro."
He said: "I think Apple wants to appease investors by doing this, indicating that it still has the ability to innovate and still bring surprises to everyone, but I think this time it’s only shocking and not happy. There is only one unexpected thing. It is the price."
Roger Kay, Chairman of Endpoint Technologies Associates:
High prices are not a "new thing."
Kay said: "The price of the new MacBook Pro is very high, but this is nothing new to Apple. I had a lot of trouble with them in 2005, and because of this problem. They think the iMac G4 is a revolution. Sexually innovative products, I think it's just an outstanding product. But they know what they are doing, and they can see it from the money they earn."
He continued: "The Touch Bar is good, but I don't have a bad idea about this configuration. It's good to be able to make Lenovo presets based on context, but you know, as a user who often uses keyboard input, you definitely don't want to spend too much. Time to find the button. So I can't understand Apple's approach. Why did it take Apple four years to launch such a feature?"
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