Overview of China's Industrial Relay Market Development

Relay (English name: relay) is an electrical control device, which is an electrical device that causes a predetermined step change in the controlled electrical quantity in the electrical output circuit when the change in the input quantity (driver quantity) reaches a specified requirement. Relays are widely used in various fields of the national economy, including the national economy, transportation, and industry. Any field relay with automatic control is essential.

The obvious feature of China's economic development in 2011 was that the economic growth rate in the western region was significantly improved, the urbanization and industrialization process in the second and third tier areas was accelerating, and various types of infrastructure projects increased significantly. The demand for all types of industrial general relays, for example, had increased significantly. In addition, China's affordable housing projects and commercial real estate still have a large contribution to the growth of the construction industry; the government has strict control over the prices of residential real estate, but the number of affordable housing starts has continued to increase, and some large-scale public construction projects benefit people's livelihood. Both have stimulated the development of the industrial electrical appliance market.

The average industrial product price in the industrial general relay market was raised by 5% to 10% in 2011. Under the premise of increasing demand, the increase in price played an important role in boosting sales. The main reasons for price increase were rising labor costs and upstream raw material prices. Rising, which can be confirmed by the increase in the annual PPI index.

In the industrial general relay market, due to relatively easy technology implementation, the market entry threshold has been reduced, and the number of suppliers has gradually increased. Many suppliers who started with low-voltage power distribution products have been actively conducting R&D and production of industrial general relays in recent years.

In 2011, Pilz was still the market leader in the general industrial relay market. The growth rate of Chint's general-purpose relays in the industry is strong. This is mainly due to the fact that Chint is a major domestic brand and is committed to years of deep plowing in low-voltage power distribution products such as industrial general relays. Moreover, CHINT is focusing on new product development and market opportunities. better. In addition, many domestic brands such as Xinling, Delixi, etc. also occupy a place in the industrial general relay market.

The main players in the industry's general relay market sales channels are distributors, OEMs, and complete sets of disk cabinets. In addition, system integrators have a certain amount of say in selecting and purchasing decisions for general industrial relays.

From the user's perspective, users in the building and industrial sectors are mainly sourcing from the disk cabinet plant; the industrial project construction mainly depends on the success of the system integrator project for relay product selection; most of the OEM market users purchase separately. The main products of relay products, there are also some users of the industry, such as lifting equipment, textile machinery and other industries, will purchase low-voltage cabinets from the cabinet factory.

Judging from the brand decision-making power, there is also an important role - system integrators, especially design institutes in industries such as metallurgy, glass, ceramics, and mining, which have strong influence when users choose brands. Although the cabinet factory cannot make the final purchase decision, in the selection process, the cabinet factory can influence the buyer according to their own experience. And for some panel companies with strong professional influence, end-users will no longer be involved in the selection of components inside the cabinet because of their trust in their own brands.

Generally speaking, suppliers mainly rely on the power of distribution and direct sales to sell products. For different products, suppliers rely on different distribution and direct sales forces.

Industrial general-purpose relays are characterized by their small size and simple principle, which determine that most industrial general-purpose relay products are sold through agents. In the industrial general relay market, most relatively simple products have relatively simple requirements, and customers can use them directly without the need of third party guidance. Customers usually only purchase through the channel vendors. Some customers have their own matching cabinet factories. Electrical engineers usually only need to issue drawings and specify brands, which are purchased and installed by the cabinet factory.

Product and technology trends

1) Intelligence, composition, and modularization. Industrial electrical appliances will present a trend of intelligence, complete set and composition. In order to be used in conjunction with a computer monitoring system, industrial general-purpose relays are required to have functions of display, memory, test, self-diagnosis, and alarm.

2) In order to follow the pace of the market, the mainstream suppliers, especially Pilz, Schneider, and other new products are updated very quickly. Industrial general-purpose relays represent the industry's general relay products can be said that the industrial control market "fast consumer goods." Continuous innovation, to meet the new needs of customers, can occupy market opportunities.