ã€World Wide Web Reporter Zhang Zhiying】 "If there is no aircraft on the aircraft carrier, it is scrap metal and there is no fighting power. I liken Huawei's platform as an aircraft carrier, and the aircraft is my partner if my deck is full of various types. The kind of aircraft that I'm flying out of an aircraft carrier is ecological, and it has fighting power,†said Huawei’s President Bentley Lee in an interview with Global Network in Germany.
Huawei's corporate business is undergoing a transformation and is seeking to find a road to recovery. Now, Huawei believes that the transformation as a platform to build a symbiotic and prosperous ecosystem is the key to the future survival.
The CEO of Huawei Enterprise BG made a great effort to say that this is not the sudden decision to do today, but it has been running for nearly three years behind the scenes.
Why is Huawei transforming? What is the key to the continuous growth of business after the transformation? How do we understand Huawei's new business model? The reporters are planning all kinds of problems in their minds.
The reporter sat in the interview room and waited for Li Qiang to talk with us about Huawei. At last he came, and when he entered the interview room, he laughed and said: "You ask me directly."
Caption: Zeng Lida talked with reporters during the CeBIT exhibition in Germany about the mentality of Huawei's corporate transformation.
No longer "Me too, but cheaper."
Huawei's bottleneck is: Position itself as a "box for sale."
In March 2014, Bentley was appointed president of the company BG and officially took over in May. He said: “After I came back, I spent a long time on the entire business and conducted in-depth understanding. I talked with the channels and talked with the customers, including people who talked about R&D with our own company and their own system. At that time I had One puzzle: It's our position as a 'box provider'."
Yan Lida said frankly: “We always joked: 'Me too, but cheaper.' I do the same thing, but it is cheaper, but we never dared to speak like this outside. However, internally, we interpret it ourselves. This is essentially what it is."
This positioning has made Huawei's prospects worrisome, because in addition to communication companies, IT accounts for only a small part of the total cost of any company, and customers will not easily give up the original supplier. "For example, if you seem to be cheaper, I will be willing to change. Such a business model is actually very difficult," he said.
At that time, the idea of ​​adjusting the strategy began to sprout in a big heart.
In late October of the same year, Reliance convened a corporate conference in Suzhou to internally announce that Huawei will transition from a company selling products to a "business-driven ICT infrastructure."
"At that time, when such a concept was thrown out, it would be conceivable that on such occasions, everyone suddenly heard such an idea. It was actually very difficult to accept and it was very difficult to accept." Li Lida repeatedly said that for this new direction, business There were various arguments at the conference and there were many disputes inside.
Li Lida said: "I am very aware of the inertia of the whole organization and it is unlikely that we will change overnight. We have probably spent two and a half years. We are constantly adjusting and we are constantly reaching consensus."
Want to persuade the team to focus on fire sprinting a battle
Faced with the pains of transformation, how does Stanley convince the team?
The eagerness to take over new business is eager to find a breakthrough and prove that this model can be successful. He analyzed that if the power is distributed to all businesses, it is actually very difficult to do. So he decided that it is better to focus on firepower and sprint a battle.
Step by step, Huawei will first choose an industry, and then launch a solution for the market and make every effort to make a successful example. So Huawei's first battle to enter the public security market launched a safe city, and in one fell swoop in the world to obtain a warm response.
What is Safe City? You can imagine yourself entering science fiction movies and entering the FBI's battle command center. The huge electronic screen focuses on the disaster scene. The government uses high technology to dispatch resources to save the future of the United States.
Now, a similar scenario is no longer just a sci-fi episode. It has already been piloted in cities in some countries, and at the CeBIT exhibition in Hanover, Germany, it also shows specific applications: On the huge screen, the vast city of Beijing is on top of it. In the command center, the police and the commander sit in it and maintain the security of the city. Whether it is roadside assistance, accidents or natural disasters, the commander will use this technology to make the most immediate decision on the spot and give the most appropriate assistance.
Caption: Huawei demonstrated the landing of a safe city, and this war succeeded in allowing Huawei to further its transition to the ICT platform.
"In the command center, the information you see comes from the far-end camera. For example, in the city, a camera with a view of the streetscape is set up. I can pick any camera and select which one to watch." .
Now the latest high-definition camera has 4K image quality, and the amount of data collected becomes very large. How to send information back from the remote is a very tricky problem.
However, "this is Huawei's biggest advantage." Li Li said that Huawei is doing communications, do connection started, Huawei through wired, wireless, fiber optic, LTE broadband and other methods, the remote camera video data access, in the middle Pipeline connection technology solves the difficulty of transmission.
Behind the gorgeous command center is a cloud platform that can calculate, store, and communicate. Here, video information, telephone alarm information, and alarm location information can all be accessed on the same system. Breaking down the independent situation of the past, such as fire, police, traffic police, and ambulance, Huawei took all these related organizations in and made everyone enter the same platform.
Caption: Huawei has also demonstrated the application of smart airports in the Smart City Pavilion.
In summary, such a platform integrates three major elements: a camera that captures information remotely, an information transmission pipeline, and a cloud platform that performs calculations behind it. The big force called it: end, tube, cloud. He explained that such a solution is actually very comprehensive and very complex. It must be coordinated by end-managers, managers, and clouds. The requirements are quite strict.
Li Lida continued to explain that “the first condition, you need to have data; where does the data come from? Therefore, you must have the support of the Internet of Things to collect data; light collection is not enough, and you need massive connections. The application of massive amounts of data to the upper cloud platform will only be useful."
Huawei's transformation as a "business-driven ICT platform" is one such system. All companies that have applied it will be able to save on the basic deployment and concentrate on realizing their core business as long as Huawei's infrastructure platform is adopted.
Huawei won the first battle and gathered dozens of related companies in the Safe City solution. The success of the first battle gave Huawei confidence that it will continue to advance. After the safe city, Huawei launched solutions in power systems, financial systems and other areas, gaining favor in the market.
According to information provided by Huawei, Huawei has exceeded 12,000 channel partners, 400 solution partners, more than 2,100 service partners, and more than 46,000 certified engineers. Nowadays, Huawei's partners are still growing and the ecosystem is actively expanding.
Caption: Huawei is exhibiting at CeBIT in 2017. The exhibition space is nearly 3,000 meters. The photo shows one of Huawei's three exhibition areas. It shows the solutions it has jointly developed with its partners to create a co-existence and co-prosperity ecosystem.
Why is such a platform greatly welcomed by the industry? Li Lida said, “Customers used to have ideas to do something. He went to the company to do this. The company did that. There was no way to integrate them together. There was no way to do this. But now there is a company. All of the following platforms are ready for you, the following things do not need you to worry about, and this platform also comes with the ecology, with the application, really is a complete solution.". He proudly shared: "Customers say that we have never seen a company, so we are so relieved."
"There is no internal dispute now," he said. The transformation of the ICT platform has become a consistent strategy for the Huawei Enterprise Division. The reaction of the market has proved that the direction of big force is right. “We tested the water in the public safety market and achieved very great success. It really made everyone realize that after the company's transformation as a platform, it is very popular in the market.â€
Li Lida also revealed to reporters: “Huawei’s corporate business can at least double every two years in the next few years, and it will continue for many years.â€
"It took more than two years to be worth it." Philip laughed.
The Key to Huawei's Success: Timing? Positioning? leadership?
Why can Huawei experience such growth? What is the key to growth? In the interview, Li Lida concluded two reasons: First, opportunities, and second, its unique positioning.
“First of all, there is a good opportunity from the whole market.†Li Lida said frankly that the traditional IT system is facing a revolutionary reshuffle, and it is this trend that he himself has taken.
Now, all walks of life are talking about digital transformation, and everyone is exploring: how to use the latest ICT technology to transform their own production. This change is not just to increase the efficiency of production and reduce costs, but it is also creating new business models. A typical example is a bank. IT is also its production system and it is a core asset.
The second key to Huawei's success is clearly attributed to its clear business strategy.
"The successful companies in the future will often be able to transform into platforms."
He said that the platform is actually divided into many layers. Huawei focuses on the ICT infrastructure. The top is for different industries such as manufacturing, finance, transportation, and energy. However, as far as the bottom line is concerned, Huawei is very clear: everyone actually needs a platform for ICT infrastructure, and this platform should be managed by the cloud.
Li Lida said with certainty: "We look ahead and see that the world can really provide a company that can manage the cloud and cooperate with each other. Besides Huawei, you can hardly find the second one."
What makes a company successful? Facing the digital transformation, Huawei stood at a right time, took the opportunity of digitalization, took the wind and waves, bravely marched forward, and persisted in its own strategic positioning. And believe that the principle of "one plus one is greater than two" will create a symbiotic and prosperous ecosystem and allow Huawei to go longer and further.
I think, is this luck? With this wave of corporate digitalization, it is time for Huawei to come in. However, it seems that not all companies can grasp such "luck." Is that courage? Why did you have such confidence?
The key to Huawei's success is because it does what no one else can do, and this is a huge market demand. If the timing of the market is luck, then what is the strategic positioning? How is Huawei successfully transformed?
I think, perhaps from the outset, Li Jidong revealed that when he took over, he personally thoroughly studied the situation inside and outside the war. He knows exactly what Huawei can do and cannot do anything. This understanding and mastery of internal and external knowledge is the key to his ability to be in a row and courageously transition. He did not choose to imitate, did not choose areas where he was not good at, and he did not have every business to do it. He took great advantage of Huawei's advantages and truly brought it to light. I was in the power of the body and saw the power of "knowing oneself and knowing oneself and victorious battles."
In strategic terms, Huawei is the aircraft carrier. Li Lida said: “Can you imagine what kind of expectations we have for our partners? I hope that my deck is full of fighter jets. The stronger the better, everyone depends on each other. Without me this deck, fighter I didn't stop there; without a fighter, I wouldn’t be jealous. Now it's such an symbiotic relationship. Everyone is highly interdependent. I think this is the concept of ecology."
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