On March 22, Skyworth and Suning held a new product launch conference in Nanjing with the theme of AI being born from the core. Not only did they launch the latest AI core independently developed, but also released Skyworth idol-grade AI TV with AI chips. Q5A, this is Skyworth's second major move in the AI ​​field after reaching a strategic cooperation with Baidu, one of the BAT Big Three, on the 16th of this month. With a series of heavy blows, Skyworth has demonstrated to the outside world its ambition and determination to enter the AI ​​TV industry.
AI TV software homogeneous competition
In the past two years, the integration of artificial intelligence technology into televisions has become a market hotspot, and artificial intelligence televisions are blooming everywhere, with major media outlets frequently appearing. Judging from the offline monitoring data of AVC, the new television sets launched in 2017 Among the types, artificial intelligence TV products account for up to 23%, and two out of ten are artificial intelligence TVs.
According to the "2017 China TV Consumption and 2018 Trend Forecast Report" issued by the China Electronics Chamber of Commerce, in 2017, the market share of artificial intelligence TV increased significantly, with a year-on-year increase of up to 80%. There has been such a growth rate in just two to three years, which is particularly special in the more mature television consumer market.
In the next few years, the popularity of artificial intelligence in various industries will remain high. The 2018 government work report proposes to strengthen the research and development and application of a new generation of artificial intelligence, develop intelligent industries, and expand intelligent life. With the rapid development of technologies such as the Internet and artificial intelligence, the market potential and commercial value of artificial intelligence TV will explode, and AI technology has become an important node in the transformation and upgrading of the traditional TV industry.
TV giants who have been in the TV industry for several years are naturally well aware of the development potential of artificial intelligence TV, and have already stepped up the development of artificial intelligence TV functions. Changhong cooperated with Tencent Dingdong AI assistant to improve user experience through TTS emotional voice interaction and semantic algorithms on the basis of AI 3.0; Hisense launched the VIDAA AI artificial intelligence TV system and deeply implanted U7 series TVs into AI Technology, users can quickly find out the sports events they want to watch through full-scenario voice and full-scenario map search interaction, and can also use voice to realize life services such as translation, takeaway, air ticket booking, and smart home control; Baofeng AI TV is based on the artificial intelligence assistant Baofeng The human-computer interaction with big ears can accurately realize the voice dialogue within 5 meters, and supports fuzzy semantic recognition and deep semantic understanding...
In the past one or two years, color TV manufacturers have been in love with "artificial intelligence TV" in ten minutes. Accordingly, they have launched AI assistants, artificial intelligence TV systems, and added and upgraded software concepts such as speech recognition and semantic understanding, which they call "artificial intelligence". TV", and will upgrade the software system from time to time, rendering the "artificial intelligence" label twice.
In the exaggerated propaganda of many manufacturers, many consumers are troubled by the difficulty of distinguishing the difference between artificial intelligence TVs. Is it true that TVs that emphasize the AI ​​operating system are artificial intelligence TVs? Is the "artificial intelligence TV" on the market today a real artificial intelligence TV? Obviously, in the early stage of the development of artificial intelligence TV, this new category is still on the old road of concept confusion and homogeneous competition. Can the artificial intelligence TV industry still tear off the "pseudo-intelligence" label?
The real AI TV: both soft and hard power
Although companies continue to compete for soft power, the current level of development is still not satisfactory. In July 2017, a professional organization conducted a voice recognition and intelligent bottom-up test on artificial intelligence TVs of color TV brands on the market. The results showed that the overall accuracy of voice recognition was relatively high, but the accuracy of some prototypes did not reach 95. %, the recognition time level is also uneven, the long time can be close to 5 seconds, the short is only about 2 seconds; in terms of intelligence, although there is a great improvement, there is still a certain gap from the real artificial intelligence TV, only in language On the one hand, the accuracy of dialect recognition of many TVs needs to be improved. Is this what consumers need? The answer is obviously no.
So, what does a real artificial intelligence TV look like? Industry professionals believe that compared with ordinary smart TVs, the main difference between artificial intelligence TVs is that they have "cognitive" evolution. In addition to basic functions such as operating systems and voice recognition, they must also be able to "recognize and understand users." The purpose is to provide feedback and processing; at the same time, combined with deep learning algorithms, analyze user habits, master user preferences and behavior logic, so as to achieve more precise interaction and personalized content recommendation." However, it is difficult for TV manufacturers to achieve this complicated function simply by upgrading at the software level. The most important thing is to make the TV equipped with AI chips, that is, hardware support.
In fact, the artificial intelligence television industry has emphasized competition at the software level for more than two years, and to varying degrees. Due to technical limitations on the hardware, major companies have even talked about "core" discoloration. The hardware field has chips and transmission bandwidth. It is difficult to cross the threshold of many aspects, such as storage capacity, and only a few applications are difficult to make artificial intelligence TV truly attract users. This is also the biggest obstacle to the popularization of artificial intelligence TV.
However, the leading technology giants have already had a precise insight into this fundamental, and have begun to plan the hardware field represented by chips. In the PC field closely related to the TV industry, due to the decline of the PC market and the decline of the mobile market, the global technology giant Intel regards the artificial intelligence field as its future development direction and is vigorously developing artificial intelligence chips; Baidu and ARM Release of DuerOS smart chip; Google Venture (GV), the venture capital arm of Google's parent company Alphabet, leads the investment in artificial intelligence chip startup SambaNova System... In the field of artificial intelligence TV, a real technology PK focusing on core hardware is brewing .
A true AI TV must not only ensure a smooth experience in the software operating system, but also have an outstanding performance in the hardware field with chip technology, so that the TV can truly achieve the unique "cognition-judgment-decision" ability, and then thoroughly Improve user experience.
Skyworth's "core" recruits both soft and hard to break the game
Among the galloping horses, there is always a horse that will be different. With forward-looking strategic layout and years of technical accumulation, Skyworth has taken the lead in launching the latest AI chip independently researched and developed. This chip is the first in the color TV industry to have artificial intelligence. The quality adjustment function, the AI ​​chip that can really improve the look and feel of life scenes, fills the gaps in the history of artificial intelligence televisions with missing hardware.
In the software system, Skyworth has just reached a strategic cooperation with Baidu not long ago. In the future, Skyworth Coocaa system will deeply integrate Baidu DuerOS system. Through the integration of technology, content, data and operation, it will bring a subversive AI TV viewing experience on the software side. . It is precisely under the AI ​​strategy of both software and hardware that Skyworth has launched an idol-grade AI TV Q5A with both soft and hard capabilities.
According to Yu Jianwei, Executive Deputy General Manager and Marketing Director of Skyworth Group’s China Regional Marketing Headquarters, Q5A adopts the AI ​​image quality chip "Hummingbird" independently developed by Skyworth, with precise smoothing processing, dynamic target reshaping, super sharpness and many other paintings. Quality enhancement technology, while implementing three core technologies in a layered and progressive manner: Hear clearly-let the TV hear what you are saying, understand-let the TV know what you want, satisfy-let the TV tell you the answer, For example, many AI TVs on the market can do "I want to watch Leslie Cheung's movies", but "I want to watch brother's movies", only Q5A can do it.
Through self-developed AI chips and Baidu's industry-leading AI technology, Skyworth has created such an AI TV with both soft and hard technology, which not only narrows the distance between AI TV and users, but also allows users to truly feel the TV The machine has a temperature, and at the same time it can help people improve their quality of life and enter the living room world of the future ahead of time.
For the industry, Skyworth uses its own chip technology to define AI TV, which has opened a qualitative leap in the process of artificial intelligence TV, making the competition in the AI ​​TV industry evolve from the competition in software systems to the direction of the combination of software and hardware, and bring artificial intelligence TV to Enter the competitive era of "life scene experience".
For Skyworth itself, the launch of Q5A is a concrete manifestation of the implementation of Skyworth's new AI strategy, and it has also redefined AI TV in the entire industry. I believe that in the future of the application and upgrading of artificial intelligence technology, Skyworth's AI capability, which is the first to come first, will be maximized, and the identity of the leader in artificial intelligence TV is rotating!
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