Since 2000, the booming outdoor advertising market has created a huge demand for LED large screens. This invisibly promoted the large-scale installation and application of LED display screens in outdoor places, and gradually replaced the traditional carriers such as lamp cloth, light box and wall, and became the mainstream outdoor advertising carrier. LED display screen also entered the golden development cycle and developed into A tens of billions of markets. However, with the economic downturn of the entire large-screen industry in recent years and the unstable factors of the industry itself, under the new normal of the high-pressure industry, where demand is slowing down and costs are increasing, it is the current enterprise to see the development trend of the industry. The way to face.
As an important branch of the LED industry, China's LED display industry has been developing on the world stage in recent years, such as the World Cup, European Cup, Rio Olympic Games and other international large-scale events, leading the world LED display in technology and innovation. development of.
According to the survey, in the first half of 2016, the export value of the top ten key areas of LED products in the country was 20.221 billion US dollars, of which the export value of other LED color monitors (mainly LED display) in the first half of the year was about 3.929 billion US dollars, compared with the previous year. In the same period, it increased by 10.08%. The cumulative number of LED exports from January to September has reached 1,007,408,430 kg, with a total amount of 11,937,303,137 US dollars. As can be seen from the above data, China's LED has begun to explode to the world and to the world.
In recent years, the wisdom revolution represented by the application of new technologies such as Internet of Things, wireless communication, big data, cloud computing, artificial intelligence, etc., has opened up, people's work, life, and cognitive methods have been gradually transformed or even reshaped, and affected by Manufacturing Industry. A wave of “smart cities†around the world is sweeping.
Nowadays, the application of various smart city terminals is more and more common, and LED smart city terminals formed by the combination of LED industry and smart city ecology have also been widely used.
LED smart city terminals mainly appear in the market in the form of display screens, but they have gradually begun to change in terms of product control, functions, and operation modes.
First of all, in terms of product functions, the LED display screen has only changed the functions of display and isolation, but it is a smart terminal that integrates environment perception, intelligent identification interaction, communication and other functions. The application range also breaks through the original attachment to the wall. Body, advertising column, etc., are widely installed in pedestrian streets, squares, residential areas, scenic spots, commercial streets, gas stations, bus stations, high-speed service areas, toll stations and other public places.
In addition, in the business model construction of the enterprise, in the era of intelligentization, in addition to the original display function, the product has functions of communication, perception, interaction, identification and monitoring, etc., forming various kinds of big data, LED wisdom. Urban terminals can shine in public areas such as traffic control, weather monitoring, personnel diversion, and public security.
At the moment, many companies that have insight into the opportunities have been keenly aware of the advent of new industry formats, adjusting the development strategy of the company, and re-layout the LEDs in terms of how to be smart and materialized in various aspects such as corporate brands, products, and markets. The new product combining display and smart ecosystem has also provided new kinetic energy and new vitality to the LED display industry entering the bottleneck period.
Since the LED smart display is widely used in the construction of smart cities, it has also become a smart city terminal for LEDs. Looking at the LED smart city terminals currently on the market, the functional positioning of the products is relatively consistent, and there are differences in specific functions, and the difference in the overall system construction is greater.
In addition, among the LED display companies, the choice of cross-border innovation, brand re-engineering direction is also quite a few, some combined with the sports industry, and some combined with VR, AR.
In the craze of smart city construction, although the LED display satisfies the functions of wisdom and IoT, it still needs the enterprise to jump out of the inherent industry thinking to upgrade the enterprise competition dimension, and jointly create the core competitiveness with the smart ecosystem enterprise. Let the ordinary LED display also embark on the road of wisdom!
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