Since Amazon launched the smart speaker Echo in 2014, the use of speakers as the core of the smart home has become a competitive strategy trend in the smart home field, and it has begun to spread throughout the entire technology circle. In foreign countries, giants such as Google, Apple, Microsoft, Facebook, and Samsung have joined the battlefield. Among domestic manufacturers, after Okid, Ali, JD, and Lenovo, Xiaomi also held a press conference on the 27th to announce the launch of the artificial intelligence speaker Xiao Ai.
Although smart speakers have begun to become the outlet, the original intentions of various manufacturers to launch smart speakers are not the same. Among them, the development direction of Xiaomi's smart speaker, Xiao Ai, may be an important model for building an ecology around smart speakers in the future. Xiao Ai has a clear-cut focus on the core functions of smart home. After establishing a connection with home smart devices, Xiaomi smart speakers can now control TVs, boxes, sweeping robots, rice cookers, air purifiers, electric fans, air conditioners, smart lights, etc. Kind of Xiaomi and Mijia equipment.
It is expected that more home appliance manufacturers will follow up this model of Xiaomi and join the battle for the smart speaker market.
Born for chop hands, but creates other diversified possibilities
The earliest smart speaker was the Echo launched by Amazon. Amazon’s original Echo may simply want to expand a channel for selling goods. It was born for the convenience of customers. The fundamental purpose is actually to attract users to shop and improve conversion. The user only needs to say one sentence to the Echo at home: "Alexa, what are your deals?", and Echo will report the discount items of the day. In order to increase users’ acceptance of Echo shopping, Amazon previously introduced preferential policies on the third Prime Member’s Day. As long as they register for Prime membership through the Echo speaker, users will enjoy a discount of $20 and place an order to purchase Philips via the voice. ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Smart desk lamps or Bose Bluetooth speakers can also enjoy discounts ranging from US$6 to US$20.
For Amazon, the biggest goal is to open up consumer application scenarios in the living room through more convenient voice interaction. However, for the time being, the concept of voice shopping is not widely accepted in the US market, and consumers still prefer to use traditional channels for consumption. But for other manufacturers in the industry, Amazon’s attempt to see more potential behind this model has also led to fierce competition in this industry. Even if the starting point is different, everyone wants to seize the important future of this living room. Flow entrance.
One type of entrant wants to open up a new scene entry to revitalize its entire ecological resources. A typical example is Ali. In addition to selling goods, its smart speakers can also be a channel to revitalize the overall ecological resources. It can help Ali open the living room scene and increase the length of time users spend in the Ali department for consumer entertainment. We can see that the Tmall Genie X1 speaker can recharge mobile phones and help users buy daily necessities, such as milk, tissues and other products with a fixed frequency of use. If you have been buying such consumer products of a certain brand in the Ali department, The speaker can then accurately place an order for you through your voice commands according to your consumption history. Compared with the US market that Amazon's Echo faces, the Chinese market has a huge consumer population and rapid acceptance. Once smart speakers are popularized to a certain extent, people will soon accept the form of voice commands to place orders.
At the same time, the partners of the AliGenie intelligent system of Ali Speakers are Xiami, Ele.me, Feizhu, Didi, and Taopiao. These are all resources of the Ali department. Users can wake up these applications through voice interaction with smart speakers and call their resources for use by users. Taxiing, music playing, and meal ordering can all be realized through smart speakers interactively, which fits very well in the usage scenarios.
One is from the sunset industry who wants to enter the sunrise industry and make a layout. For Lenovo, smart speakers are a gateway to AI and an attempt to capture new traffic from the PC to the living room. In addition to voice interaction capabilities, Lenovo's smart speaker SmartCast+ also has object recognition capabilities and can realize AR experience, allowing artificial intelligence technology to extend from the sound level to the higher levels of image, interaction, and recognition. In terms of services, Lenovo's smart speakers have also focused on strengthening the knowledge base in the field of children's education, and have cooperated with many companies in the field of children's education to create a series of AR-recognized English cards and other products to highlight their own differentiated advantages.
There is also one that wants to improve its own smart home ecological chain, such as Xiaomi. For Xiaomi, smart speakers can be an important core of the future smart home layout. Earlier, TVs and routers were considered to be the core of smart homes, but a smart speaker came out later. This product is equipped with a smart voice interactive assistant, and its “accompaniment state†is very suitable for people using smart home products that require remote control. The usage scenario of the device is "available at any time". If Mijia wants to avoid being taken advantage of by other brands, it needs to quickly launch its own brand and establish a complete product chain.
As the core of smart home, the future can be expected
Regardless of the starting point for manufacturers to launch smart speakers, smart speakers in the future may eventually be towards the living room traffic entrance. On the one hand, voice is the best and most convenient way of communication and connection between people and the outside world, and it is currently the most used. The most commonly accepted means of artificial intelligence human-computer interaction by users, and the interactive behavior can be kept here through long-term habit of cultivating users.
Liu Xingliang, Dean of DCCI Internet Research Institute, once divided three eras according to the dimension of "human-computer interaction": the click era, the touch screen era and the voice era. Smart speakers are the most commonly accessible products in the voice era in the home scene.
This is why more and more manufacturers recognize that smart speakers are equipped with smart assistants. After being familiar to users through voice interaction, they will become the core of the smart home system that connects the entire user's home. At present, Xiaomi’s smart speaker is developed in this direction. It is equipped with 6 digital microphones with a circular array of 360-degree radio, which can achieve remote voice control. It is the same as the use mode of Siri, as long as you say "Xiao Ai" to this speaker. Classmates", the speaker will be awakened, and the operation will be completed according to human instructions.
If the smart speaker is connected to a smart home such as a TV, rice cooker, air conditioner, smart light, etc., the user can control all the chain interactions of the smart home through the smart speaker. For example, you can issue commands through smart speakers, "Turn on the hall air conditioner at 8 o'clock, turn on sleep mode at 11 o'clock, turn off the air conditioner at 6 o'clock in the morning", or "start cooking porridge at 5 o'clock in the morning", etc., smart appliances will follow the voice command Perform the operation.
It is foreseeable that even though many manufacturers only introduce smart speakers, the systematic development of smart homes based on smart speakers will be an important trend. In the current smart home system, most of the products are still separated from each other. In the real domestic home environment, there are very few home appliances that are all under a brand's system. For smart speakers to become the core entrance of smart homes, these products need to be integrated in a systematic way. If a smart speaker connects one or two product devices intelligently, it will be difficult to establish a smart home management system through it.
Therefore, for smart speaker manufacturers, if the goal is to build the product into the core of the smart home, the future market competition is not only limited to the competition of product functions, but also how much resources can be covered and how many connections. The competition of equipment, the competition of how much integration ability has.
Therefore, the future of smart speakers as the core of smart homes can be expected, but under the current conditions, it may take time for development. In the future, smart speakers may really be able to control the entire smart home ecology through voice, but it may take at least 5 years of development.
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