Recently, Lianjia Optoelectronics from Taiwan announced that it will introduce passenger car led lights and energy-saving products for the mainland market.
Why is this Taiwanese company with subsidiaries in Dongguan, Shenzhen and the United States entering the bus market at this time? What are the advantages of their products? Uphold confidence in products and technologies, the founder of Huang Guoxin couple EOI bring its technology, marketing head of the media held a special briefing, one by one they do early heart led car lights and energy-saving products.
Have a complete upstream and downstream industry chain
Established in 1995, Lianjia Optoelectronics Co., Ltd. is committed to the R&D and manufacturing of LED energy-saving and environmentally friendly products. It is a company engaged in automotive-specific LED components and lamp modules. It has become a qualified supplier of many world-class major lamp factories. LED lamp modules are widely supplied to world-renowned car manufacturers, including cars, trucks, buses, electric vehicles and other vehicles. At present, the company's customers are mainly concentrated in the passenger car industry, including Ford, Chrysler, Dodge, Mazda, GM, International automobile companies such as Audi and Volkswagen and domestic enterprises such as BAIC, FAW, SAIC, Dongfeng and Jiangling.
Its products cover LED vehicle components, drivers, modules and lamps (headlights, taillights), and can provide vertical integration services from components to lamps according to the needs of customers and lamp factories.
At present, Lianjia Optoelectronics is headquartered in Taiwan, with subsidiaries in Dongguan and Shenzhen, and corresponding institutions in California and Michigan, with more than 1,000 employees. According to reports, the company has optical, institutional, electronic, heat flow, LED precision and advanced component packaging technology research and development team, and has upstream grain manufacturing company, midstream packaging and module company, downstream led lighting and optoelectronic application research and development and manufacturing company, constitute A complete industrial supply chain.
In addition to LED lights, another important business of the company is energy-saving products. According to reports, in the company's revenue structure, 75% from LED lights, 25% from energy-saving products.
In fact, Lianjia Optoelectronics did not aim at the LED headlights in the first place. After 2000, the company began to focus on the LED headlight market. After more than ten years of hard work, it became the company of Osram, Philips and Nichia. An important supplier of LED lamp components in the external Chinese market.
After the twists and turns into the LED lamp market
When talking about the opportunity to enter the LED lamp market, the founder of the company, Huang Guoxin, chairman and general manager Huang Wei, was very emotional. The couple witnessed the development of the company from scratch, from small to large, and also experienced the ups and downs of the company's development.
Dr. Huang Guoxin, President of Lianjia Optoelectronics Group 
Huang Jia, Chairman and General Manager of Lianjia Optoelectronics
Huang Guoxin, who studied and worked abroad and obtained many key patent technologies of LED, returned to Taiwan with Huang Wei in 1993 to establish the first company, Guolian Optoelectronics, and invested in the research and development of high-tech LED materials. The LED industry has entered the era of high-brightness LED epitaxial wafers and has become a technology leader in the optoelectronic industry.
Subsequently, in 1995, Huang Guoxin and his wife founded Lianjia Optoelectronics. At the beginning of the establishment, LED test instruments, laser test equipment, green laser and red laser modules and LED application products were mainly used, but at the time, test instruments and equipment were on the market. Without demand, the company had to give up the small market for test instruments and turn to LED energy-saving products.
In 2000, Lianjia Optoelectronics optimistic about the development potential of the LED lamp market and actively entered this market. In the same year, it obtained the QS9000 certification for the necessary quality system of the lamp, and officially invested in the supply chain of LED lamp components and modules. Acquired the TS16949 and ISO14000 certification for the automotive industry quality system.
However, car lights are not so easy to enter. Compared with the LED products used in general life, the quality standards required for automotive LED components and modules are much higher. In the face of the media, Huang Wei still remembers the difficulty of opening up the market at that time. new. However, the company has persisted. Through continuous improvement and improvement, many of its automotive LED components have not only passed the high reliability certification of the automotive industry AEC-Q101, but also developed and designed LED lamp modules through the world's headlights. EMC/EMI certification has accumulated rich experience in LED lamp design, development process, production consistency and quality assurance system.
Optimistic about the development prospects of Chinese bus LED lights
It is precisely because Lianjia Optoelectronics has not adopted the simple foundry model, but has mastered the upstream and downstream links of the industry chain, from design to development, from chips, components to components and finished lighting products, Lianjia Optoelectronics can provide and assist customers to obtain EMI/EMC certification, and its own strong technology and research and development strength, so entering the LED lamp market, although quite laborious, but ultimately succeeded, has won the recognition of a number of international car brands.
After 15 years of hard work and successfully entered the passenger car market, this year Lianjia Optoelectronics plans to enter the passenger car LED headlight market.
Why do you think about the segment of the bus that is not too big?
The first is a new energy bus. The Chinese government strongly advocates the development of new energy vehicles in the field of public transportation, and passenger cars are the main force. Huang Guoxin said that LED lights have obvious advantages in energy saving and can save energy consumption by 70% (compared with traditional HID lamps). The requirements of energy conservation and emission reduction policies are also very suitable for application on new energy buses.
Second, as far as the product itself is concerned, LED lamps are rarely used in the current headlights, and most of them are HID xenon lamps. LEDs have obvious advantages in terms of energy consumption and longevity. From the perspective of mission life, the LED design life is 50,000 hours, which can fully meet the existing life cycle of passenger cars. The most critical point is that Lianjia Optoelectronics can achieve low cost. Huang Guoxin said that Lianjiaguang Power strives to provide competitive prices to bus manufacturers to achieve the goal of 1,000 yuan / lamp.
Third, from the development trend, with the promotion and application of LED lights on the car, the application of LED lights on passenger cars will become a trend in the future. As long as the technology and cost make breakthroughs, the quality consistency is guaranteed, the bus companies will be willing to use LED car lights, this Lianjia Optoelectronics is full of confidence, hope that through its professional design, development and application capabilities, to seize the opportunity of passenger car LED lights, occupy a place in the Chinese bus market.
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