Previously I mentioned that since 2017, Sony A1 OLED is definitely the red of the television industry. From the beginning of the year, the CES 2017 in Las Vegas, USA, attracted media coverage and recently won the red dot's highest level prize best of the best. No wonder the 77-inch A1 was only released for a week. It was reported that Wang Sicong had used his 100-inch Z9D himself and Hao throwed 150,000 for the IG e-sports team to purchase the new A1. In the first half of the year, A1 won over 30% of China's OLED TV market share in the first half of the year alone after it had only been listed for more than 60 days, or achieved great results when its price was twice the average selling price of similar products in the market. .
At Sony Japan's Osaki headquarters in Tokyo, we saw the first commercial OLED display XEL-1 released in 2007, which was released in 2007. It unveiled Sony's long-term exploration in the OLED field. With an independent stand design and OLED blessings, the price of $2,500 that year is equivalent to the current price of 65X9300E. The design at the time was Yokota Hiroaki, the designer of Sony's creative center who chaired the A1 design.
After hearing that, Sony is very satisfied with the A1's design, "unity of sound and picture, totally natural" is Sony's unwavering ultimate goal. The biggest problem encountered in the design process is the sound processing. Because A1 needs to be placed directly on the desktop or on the ground, the reflection principle of traditional TV sounds from the bottom up will no longer work. It is also benefiting from the newly developed “screen sound field technology†that can realize this design. Another major difficulty is the self-luminous nature of OLEDs: Larger power supply circuit boards and high-calorie emissions will also increase the thickness of the screen while affecting the quality of the picture. Eventually, it will be possible to place components such as circuit boards and subwoofers. The design inside the bracket is cleverly solved.
In addition, stability is also a very important issue for very thin large-screen TVs, especially the newly launched 77å‹A1. In order to avoid and solve such problems, Sony has improved the stability of the screen through the sound unit bracket behind the screen, achieving a balance of functionality, aesthetics, and reliability. Such an unprecedented breakthrough in design and breakthrough has allowed for a good market response.
The first is that the vibration of the sound may cause resonance, which is the body vibration in the popular sense, especially the bass audio resonance. Second is the sound quality problem, which Sony has optimized by adopting methods such as changing audio characteristics and eliminating reverberation. In addition, the most important screen vibrations, durability and stability are factors that need to be fully considered. To ensure the sound quality and stability of A1, Sony also adjusted the sound vibrator from a single vibrator to a two-piece design. At the same time, in order to prevent the TV picture from being affected, Sony mainly controls the heat sink, multi-point contact, and DSP signal processor. In order to improve the crosstalk problem of a single drive unit for the other side of the picture, hundreds of trial experiments have been made. The advantage of this vocalization method is that it gives people a feeling of rushing through the sound, realizing a more perfect combination of sound and picture than traditional television, and an on-site audio demonstration demo. Even if the eyes are closed, the source of the characters from the screen can be positioned. quasi. It is totally different from the traditional TV's audio horn channel experience.
Finally, add a few pictures of the 9300E's flagship QLED QD TV (all in the official standard mode).
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
A1 product designer
Warren Buffett once said: Fear when others are greedy and greedy when others fear. This metaphor is not to prove that Sony's greed, and this year's Chinese TV market is indeed in the midst of a terrible fear: the first half of the color TV market decreased by nearly 10 percentage points year-on-year, while Sony TV has increased by 30 percentage points year-on-year. Sony believes that Chinese consumers are more interested in large-size TVs, and that 65-inch computers have been difficult to meet their large-screen requirements, and 75-77 inches are more suitable for the needs of high-end consumers in the middle class. Sony has been able to hold high in the high-end consumer upgrade market. In the final analysis, the Sony A1's technological aesthetics design and near-perfect sound and picture quality experience. At Sony Japan's Osaki headquarters in Tokyo, we saw the first commercial OLED display XEL-1 released in 2007, which was released in 2007. It unveiled Sony's long-term exploration in the OLED field. With an independent stand design and OLED blessings, the price of $2,500 that year is equivalent to the current price of 65X9300E. The design at the time was Yokota Hiroaki, the designer of Sony's creative center who chaired the A1 design.
After hearing that, Sony is very satisfied with the A1's design, "unity of sound and picture, totally natural" is Sony's unwavering ultimate goal. The biggest problem encountered in the design process is the sound processing. Because A1 needs to be placed directly on the desktop or on the ground, the reflection principle of traditional TV sounds from the bottom up will no longer work. It is also benefiting from the newly developed “screen sound field technology†that can realize this design. Another major difficulty is the self-luminous nature of OLEDs: Larger power supply circuit boards and high-calorie emissions will also increase the thickness of the screen while affecting the quality of the picture. Eventually, it will be possible to place components such as circuit boards and subwoofers. The design inside the bracket is cleverly solved.
In addition, stability is also a very important issue for very thin large-screen TVs, especially the newly launched 77å‹A1. In order to avoid and solve such problems, Sony has improved the stability of the screen through the sound unit bracket behind the screen, achieving a balance of functionality, aesthetics, and reliability. Such an unprecedented breakthrough in design and breakthrough has allowed for a good market response.
A1 design manuscript
In fact, many years ago, Sony already had such a design idea. Until OLED and Acoustic Surface (screen sound field) technology was used, innovative design made the designer's dream come true. Sony actually started studying the technical principles of the screen sound field as early as XEL-1. After many years of repeated training, the technology is very mature. In the process of technology research and development, we have encountered three major difficulties: The first is that the vibration of the sound may cause resonance, which is the body vibration in the popular sense, especially the bass audio resonance. Second is the sound quality problem, which Sony has optimized by adopting methods such as changing audio characteristics and eliminating reverberation. In addition, the most important screen vibrations, durability and stability are factors that need to be fully considered. To ensure the sound quality and stability of A1, Sony also adjusted the sound vibrator from a single vibrator to a two-piece design. At the same time, in order to prevent the TV picture from being affected, Sony mainly controls the heat sink, multi-point contact, and DSP signal processor. In order to improve the crosstalk problem of a single drive unit for the other side of the picture, hundreds of trial experiments have been made. The advantage of this vocalization method is that it gives people a feeling of rushing through the sound, realizing a more perfect combination of sound and picture than traditional television, and an on-site audio demonstration demo. Even if the eyes are closed, the source of the characters from the screen can be positioned. quasi. It is totally different from the traditional TV's audio horn channel experience.
Left: Sony's first OLED display XEL-1 in 2007
Industrial design, after the screen sound field, still have to mention Sony's achievements in image quality and image processing. At the beginning of the year CES, Sony stated that the A1 almost encapsulated all the most advanced display technologies of Sony TVs: Sony's independently developed X1 advanced image processing chip, equipped with "HDR dynamic item-by-item remodeling technology" and "dual image database" , "4K HDR 14-bit smooth gradient" these three core technologies, including Sony's self-developed X1 advanced version of the image processing chip on the image of various types of screen operation detection, the screen to optimize the processing, let more details Eyes. The Terricolor technology driven by it is even more advanced than ever. It not only brings a broad color gamut performance, but also complements the new precision color rendering technology to bring the color to its proper saturation without color cast. Come to a rich color hierarchy. Detailed evaluation, please click. The color grayscale test screen to be represented originally is A1 on the right.
In fact, in addition to the display technology panel, A1's picture quality skill is beyond doubt, because the Z9D even 9300E in the liquid crystal field has been invincible loneliness. At least after seeing the truth, the author's entanglement is that in the end the Z9D is still A1. The conclusion is that if the budget is more inclined to the big picture, the actual purchase price of the 65Z9D is close to 55A1, and the 75Z9D is close to 65A1. On the other hand, if you are more interested in A1's near-perfect picture quality and audio-visual unity, then A1. After all, in addition to quality, black technology, A1 is still a work of art, B full. The author intended to enter A1 anyway. What about you? Finally, add a few pictures of the 9300E's flagship QLED QD TV (all in the official standard mode).
Pay attention to the pitch details
Pay attention to the details of the middle sun
Attention hole sky blue sky white clouds detail
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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